ISBN:
9781119522188
Sprache:
Englisch
Seiten:
ix, 311 Seiten
,
Diagramme
Ausgabe:
Fifth edition
Paralleltitel:
Erscheint auch als McPhail, Thomas L Global communication
DDC:
302.2
Schlagwort(e):
Communication, International
;
Communication International cooperation
;
Internationale Kommunikation
;
Informationswirtschaft
;
Informationspolitik
;
Massenmedien
;
Globalisierung
Kurzfassung:
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
Anmerkung:
Tabellen, Literaturverzeichnis Seite 290-297, Literaturhinweise, Index
,
Global communication : background
,
Development research traditions and global communication
,
The message : role of international organizations
,
The medium : global technologies and organizations
,
Web-based and digital media
,
US multimedia conglomerates
,
Media stakeholders outside the United States
,
European media
,
The global music industry
,
CNN : international role, impact, and global competitors
,
The role of global news agencies and sources
,
Arab media and the Al Jazeera effect
,
Toward globalization : the approaches and accomplishments of the four media giants in Asia
,
The role of global advertising
,
Summary and conclusions
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