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  • 1
    ISBN: 9781410613424
    Language: English
    Pages: 1 Online-Ressource (434 Seiten)
    Edition: Second edition
    Edition: 2009 Electronic reproduction; Available via World Wide Web
    Series Statement: LEA communication
    Parallel Title: Erscheint auch als Riffe, Daniel Analyzing media messages
    DDC: 302.23/01/4
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    Keywords: Mass media Research ; Methodology ; Content analysis (Communication) ; Mass media Statistical methods ; Massenmedien ; Inhaltsanalyse ; Statistik
    Abstract: With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences
    Description / Table of Contents: Contents; Preface; 1 Introduction; 2 Defining Content Analysis as a Social Science Tool; 3 Designing a Content Analysis; 4 Measurement; 5 Sampling; 6 Reliability; 7 Validity; 8 Data Analysis; 9 Computers; References; Author Index; Subject Index
    Note: Includes bibliographical references (p. 219-232) and indexes , Electronic reproduction; Available via World Wide Web
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  • 2
    ISBN: 9780415517669 , 9780415517676
    Language: English
    Pages: XIV, 206 S.
    Edition: 3. ed.
    Series Statement: Routledge communication series
    DDC: 302.23014
    RVK:
    Keywords: Massenmedien ; Inhaltsanalyse
    Note: Literaturverz. S. [179]-194
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  • 3
    ISBN: 9781306418652 , 1306418658 , 9781135912017
    Language: English
    Pages: 1 Online-Ressource (XIV, 206 Seiten) , Illustrationen
    Edition: Third edition
    Series Statement: Routledge communication series
    Parallel Title: Erscheint auch als Riffe, Daniel Analyzing media messages
    DDC: 302.23
    Keywords: Content analysis (Communication) ; Mass media Statistical methods ; Mass media Research ; Methodology ; Massenmedien ; Inhaltsanalyse ; Statistik
    Abstract: Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.
    Abstract: This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles.
    Abstract: This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
    Note: "First edition published by Routledge 1998. - Includes bibliographical references (pages 179-194) and indexes. - Description based on print version record , Includes bibliographical references (pages 179-194) and indexes
    URL: Volltext  (lizenzpflichtig)
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  • 4
    ISBN: 9781138613980 , 9781138613973
    Language: English
    Pages: ix, 224 Seiten , Diagramme
    Edition: Fourth edition
    Series Statement: Routledge communication series
    Parallel Title: Erscheint auch als
    DDC: 302.23014
    RVK:
    Keywords: Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; Massenmedien ; Inhaltsanalyse ; Massenmedien ; Inhaltsanalyse
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  • 5
    ISBN: 9780429875175
    Language: English
    Pages: 1 Online-Ressource (ix, 224 Seiten) , Diagramme
    Edition: Fourth edition
    Series Statement: Routledge communication series
    Parallel Title: Erscheint auch als Riffe, Daniel Analyzing media messages
    DDC: 302.23
    RVK:
    Keywords: Content analysis (Communication) ; Mass media-Research-Methodology ; Mass media-Statistical methods ; Electronic books ; Massenmedien ; Inhaltsanalyse ; Statistik
    Abstract: Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Chapter 1: Introduction -- Communication Research -- Content Analysis and Mass Communication Effects Research -- Content Analysis and the Context of Production -- The "Centrality" of Content -- Description as a Goal -- Research Applications: Making the Connection -- Innovation and Expanding the Research Reach -- Research Applications: Content Analysis in Other Fields -- Summary -- Chapter 2: Defining Content Analysis as a Social Science Tool -- Adapting a Definition -- Content Analysis Defined -- Issues in Content Analysis as a Research Technique -- Advantages of Quantitative Content Analysis of Manifest Content -- Summary -- Chapter 3: Computers and Content Analysis -- Distinguishing Algorithmic Text Analysis (ATA) -- Advantages and Disadvantages of ATA -- When ATA Is Best Applied -- Hybrid or Computer-Aided Content Analysis -- "Scaling Up" Content Analyses -- Summary -- Chapter 4: Measurement -- Content Units and Variables in Content Analysis -- Content Forms -- Units of Observation -- Units of Analysis -- Levels of Measurement -- Measurement Steps -- Summary -- Chapter 5: Sampling -- Sampling Time Periods -- Sampling Techniques -- Stratified Sampling for Legacy Media -- Sampling Digital Content -- Sampling Suggestions for Digital Media -- Sampling Individual Communication -- Summary -- Chapter 6: Reliability -- Reliability: Basic Notions -- Variable Definitions and Category Construction -- Content Analysis Protocol -- Coder Training -- Reliability Assessment -- Reliability Coefficients -- Summary -- Chapter 7: Validity -- The Problem of Measurement Reliability and Validity -- Tests of Measurement Validity -- Validity in Observational Process -- External Validity and Meaning in Content Analysis -- Summary.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 6
    ISBN: 0805820183 , 0805820191
    Language: English
    Pages: IX, 208 S.
    Series Statement: LEA's communication series
    DDC: 302.23014
    RVK:
    Keywords: Massenmedien ; Inhaltsanalyse ; Quantitative Methode
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  • 7
    ISBN: 9780415517669 , 9780415517676
    Language: English
    Pages: xiv, 206 Seiten , illustrations , 24 cm
    Edition: Third edition
    Series Statement: Routledge communication series
    DDC: 302.23014
    RVK:
    Keywords: Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; Massenmedien ; Inhaltsanalyse ; Statistik
    Note: "First edition published by Routledge 1998" , Literaturverzeichnis: Seite 179-194 und Indexe
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  • 8
    ISBN: 0805852980 , 0805852972 , 9780805852981
    Language: English
    Pages: X, 242 S. , graph. Darst. , 24 cm
    Edition: 2. ed., Reprinted
    Series Statement: LEA communication series
    DDC: 302.23014
    RVK:
    Keywords: Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; Massenmedien ; Inhaltsanalyse ; Statistik
    Note: Literaturverz. S. 219 - 232
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  • 9
    ISBN: 9780805852981 , 0805852972 , 0805852980
    Language: English
    Pages: X, 242 S. , graph. Darst. , 24 cm
    Edition: 2. ed.
    Series Statement: LEA communication series
    DDC: 302.23/01/4
    RVK:
    Keywords: Analyse de contenu (Communication) ; Inhoudsanalyse ; Massamedia ; Médias - Méthodes statistiques ; Médias - Recherche - Méthodologie ; Onderzoeksmethoden ; Statistische methoden ; Massenmedien ; Medien ; Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; Statistik ; Automatische Inhaltsanalyse ; Quantitative Methode ; Forschungsmethode ; Inhaltsanalyse ; Massenmedien ; Massenmedien ; Inhaltsanalyse ; Statistik ; Massenmedien ; Automatische Inhaltsanalyse ; Quantitative Methode ; Massenmedien ; Inhaltsanalyse ; Quantitative Methode ; Forschungsmethode
    Abstract: "Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike." "Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences."--BOOK JACKET.
    Note: Literaturverz. S. 219 - 232
    URL: Inhaltsverzeichnis  (lizenzfrei)
    URL: Inhaltsverzeichnis  (lizenzfrei)
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  • 10
    ISBN: 9781003288428 , 1003288421 , 9781003806202 , 1003806201 , 9781003806219 , 100380621X
    Language: English
    Pages: 1 Online-Ressource
    Edition: Fifth edition
    DDC: 302.2301/4
    Keywords: Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; SOCIAL SCIENCE / Methodology ; SOCIAL SCIENCE / Media Studies
    Abstract: "The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--...
    Note: First edition published by Routledge 1998. Fourth edition published by Routledge 2019
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