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  • 1
    ISBN: 9781138613980 , 9781138613973
    Language: English
    Pages: ix, 224 Seiten , Diagramme
    Edition: Fourth edition
    Series Statement: Routledge communication series
    Parallel Title: Erscheint auch als
    DDC: 302.23014
    RVK:
    Keywords: Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; Massenmedien ; Inhaltsanalyse ; Massenmedien ; Inhaltsanalyse
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  • 2
    ISBN: 9780429875175
    Language: English
    Pages: 1 Online-Ressource (ix, 224 Seiten) , Diagramme
    Edition: Fourth edition
    Series Statement: Routledge communication series
    Parallel Title: Erscheint auch als Riffe, Daniel Analyzing media messages
    DDC: 302.23
    RVK:
    Keywords: Content analysis (Communication) ; Mass media-Research-Methodology ; Mass media-Statistical methods ; Electronic books ; Massenmedien ; Inhaltsanalyse ; Statistik
    Abstract: Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Chapter 1: Introduction -- Communication Research -- Content Analysis and Mass Communication Effects Research -- Content Analysis and the Context of Production -- The "Centrality" of Content -- Description as a Goal -- Research Applications: Making the Connection -- Innovation and Expanding the Research Reach -- Research Applications: Content Analysis in Other Fields -- Summary -- Chapter 2: Defining Content Analysis as a Social Science Tool -- Adapting a Definition -- Content Analysis Defined -- Issues in Content Analysis as a Research Technique -- Advantages of Quantitative Content Analysis of Manifest Content -- Summary -- Chapter 3: Computers and Content Analysis -- Distinguishing Algorithmic Text Analysis (ATA) -- Advantages and Disadvantages of ATA -- When ATA Is Best Applied -- Hybrid or Computer-Aided Content Analysis -- "Scaling Up" Content Analyses -- Summary -- Chapter 4: Measurement -- Content Units and Variables in Content Analysis -- Content Forms -- Units of Observation -- Units of Analysis -- Levels of Measurement -- Measurement Steps -- Summary -- Chapter 5: Sampling -- Sampling Time Periods -- Sampling Techniques -- Stratified Sampling for Legacy Media -- Sampling Digital Content -- Sampling Suggestions for Digital Media -- Sampling Individual Communication -- Summary -- Chapter 6: Reliability -- Reliability: Basic Notions -- Variable Definitions and Category Construction -- Content Analysis Protocol -- Coder Training -- Reliability Assessment -- Reliability Coefficients -- Summary -- Chapter 7: Validity -- The Problem of Measurement Reliability and Validity -- Tests of Measurement Validity -- Validity in Observational Process -- External Validity and Meaning in Content Analysis -- Summary.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 3
    ISBN: 9781003288428 , 1003288421 , 9781003806202 , 1003806201 , 9781003806219 , 100380621X
    Language: English
    Pages: 1 Online-Ressource
    Edition: Fifth edition
    DDC: 302.2301/4
    Keywords: Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; SOCIAL SCIENCE / Methodology ; SOCIAL SCIENCE / Media Studies
    Abstract: "The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--...
    Note: First edition published by Routledge 1998. Fourth edition published by Routledge 2019
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  • 4
    ISBN: 9781032264691 , 9781032264677
    Language: English
    Pages: ix, 232 Seiten , Illustrationen
    Edition: Fifth edition
    Series Statement: Routledge communication series
    Parallel Title: Erscheint auch als
    DDC: 302.23
    RVK:
    Keywords: Massenmedien ; Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods ; Quantitative Methode ; Automatische Inhaltsanalyse ; Massenmedien ; Inhaltsanalyse ; Forschungsmethode ; Statistik ; Massenmedien ; Automatische Inhaltsanalyse ; Quantitative Methode ; Massenmedien ; Inhaltsanalyse ; Quantitative Methode ; Massenmedien ; Inhaltsanalyse ; Statistik ; Forschungsmethode
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  • 5
    ISBN: 9781003806202
    Language: English
    Pages: 1 online resource (243 pages)
    Edition: 5th ed.
    Parallel Title: Erscheint auch als
    DDC: 302.2301/4
    Keywords: Content analysis (Communication) ; Mass media-Research-Methodology ; Mass media-Statistical methods ; Content analysis (Communication) ; Mass media Research ; Methodology ; Mass media Statistical methods
    Abstract: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Introduction -- 2 Defining Content Analysis as a Social Science Tool -- 3 Designing a Content Analysis -- 4 Computers and Content Analysis -- 5 Measurement -- 6 Sampling -- 7 Reliability -- 8 Validity -- 9 Data Analysis -- Appendix A: Sample Protocol -- Appendix B: Reporting Standards for Content Analysis Articles -- References -- Index.
    Abstract: "The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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