ISBN:
9781351054898
Language:
English
Pages:
1 Online-Ressource (525 Seiten)
Series Statement:
Routledge Media and Cultural Studies Companions
Parallel Title:
Erscheint auch als The Routledge companion to transmedia studies
DDC:
302.23
Keywords:
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Intermedialität
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Contributors -- Acknowledgments -- Introduction: Transmedia Studies-Where Now? -- Industries of Transmediality -- Arts of Transmediality -- Practices of Transmediality -- Cultures of Transmediality -- Methodologies of Transmediality -- References -- PART I Industries of Transmediality -- 1 Transmedia Film: From Embedded Engagement to Embodied Experience -- Two Transmedia Film Trajectories -- Franchise and Campaign Transmedia -- Franchise and Campaign Convergence -- Transmedia Film and Social Media -- Transmedia Film Strategies -- The Extension and Enhancement of the World of the Film -- The Extension of the Story and Plotlines of the Film -- To Reveal and Rehearse the Narrative Structuring of the Film -- From Embedded Engagement to Embodied Experience -- Body/Mind/Change -- Virtual Reality -- Secret Cinema and Star Wars -- Conclusion -- References -- 2 Transmedia Documentary: Experience and Participatory Approaches to Non-Fiction Transmedia -- Designing Non-Fiction Transmedia -- Developing the Participatory Approach -- Case: Project Moken -- Designing Experiences -- Designing for Participation -- The Relevance of the Two Approaches -- Conclusion -- References -- 3 Transmedia Television: Flow, Glance, and the BBC -- Television, Transmediality, and Time: Liveness and Flow -- The Domesticity of Transmedia Television: Mediating the Glance -- Case Study: The BBC as Transmedia Television -- Conclusion -- References -- 4 Transmedia Telenovelas: The Brazilian Experience -- Transmedia Content for Brazilian Telenovelas -- Case Study: Cheias de Charme [Sparkling Girls, 2012] -- The Video Clips -- Websites: Tom's Stars and Domestic Worker -- Campaigns Free Empreguetes and Empreguetes Forever -- The Most Charming Housemaid in Brazil
Abstract:
Book: Cida, the Empreguete, an Intimate Diary -- Conclusion -- References -- 5 Transmedia.Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing -- Transmedia Disney -- Television: The Final Frontier -- Star Wars Comics: From Seriality to Sequentiality -- Conclusion -- References -- 6 Transmedia Publishing: Three Complementary Cases -- Transmedia Publishing in the Industry's "First Digital Decade" -- Endgame -- Pottermore -- Accidental Transmedia: Publishing and Doctor Who -- The 1960s: Adaptation -- New Adventures in Time and Space -- Participatory Culture Assumes Control -- Conclusion -- References -- 7 Transmedia Games: Aesthetics and Politics of Profitable Play -- Transmedia Games -- Transmedia Play -- Conclusion -- References -- 8 Transmedia Music: The Values of Music as a Transmedia Asset -- Defining Transmedia Music -- One Direction: Superstar Brands, Transmedia Narrative, and Counter-Narrative -- Björk's Biophilia: A Multiplatform Project and Transmedia Experience -- The Get Down: Music and TV Series -- Conclusion -- References -- 9 Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events -- Transmedia Journalism -- Analytical and Operational Model of Transmedia News Coverage of Planned Events -- Conclusion -- References -- 10 Transmedia.Sports: The National Basketball Association, Emojis, and Personalized Participation -- Sports Narratives -- Protective vs Inclusive Transmedia Sports Social Media: The Case of NBAmoji -- Conclusion -- References -- 11 Transmedia Social Platforms: Livestreaming and Transmedia Sports -- The Trouble with Transmedia Sports -- Transmedia Opportunities for Niche Sports -- Niche Sports as Trailblazers of Innovation -- Innovation Pressure from Fan Communities -- Conclusion: Toward Live Sports' Netflix Moment? -- References
Abstract:
12 Transmedia Celebrity: The Kardashian Kosmos-Between Family Brand and Individual Storylines -- Celebrity Culture -- The World of the Family -- The Individual Storylines -- The Matriarch as an Author -- Conclusion -- References -- 13 Transmedia Attractions: The Case of Warner Bros. Studio Tour-The Making of Harry Potter -- Conceptualizing Leisure and Tourism Spaces as Transmedia Worlds -- Behind-the-Scenes -- Into-the-Scenes -- Conclusion -- References -- PART II Arts of Transmediality -- 14 Transmedia Storytelling: Character, Time, and World-The Case of Battlestar Galactica -- Character-based Transmedia: Giving Depth to the Cylons and the Humans -- Time-based Transmedia: Telling the Past, Filling "Negative Spaces" -- World-based Transmedia: A Universe in Constant Expansion -- Conclusion -- References -- 15 Transmedia World-Building: History, Conception, and Construction -- The Road to Transmedial Worlds -- Multiple Windows on the Same World -- More of the Same, But Different -- The Construction of Transmedial Worlds -- Forms of Audience Participation -- Conclusion -- References -- 16 Transmedia Characters: Additionality and Cohesion in Transfictional Heroes -- Time/Place Transfictions versus Character Transfictions -- Realist Character Transfictions versus Fantastic Character Transfictions -- Proprietorial Transfictions versus Public Domain Transfictions -- Conclusion -- Acknowledgements -- References -- 17 Transmedia.Genres: Form, Content, and the Centrality of Memory -- Genre Defined -- Form and Content -- Genre and Memory -- Dominant Genres -- Genre on the Holodeck -- Conclusion -- References -- 18 Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory -- Participation and Interactivity -- World-building -- Design and Collaboration -- Case Study: Welcome to Pine Point -- Conclusion -- References
Abstract:
19 Transmedia Photography: Implicit Narrative from a Discrete Moment -- The Photograph as a Narrative -- The Photograph on Freytag's Pyramid -- Action -- Blurred Motion -- Layered Content -- Photographs in the Transmedia Narrative -- Conclusion -- References -- 20 Transmedia.Indie: Creativity Outside Hollywood -- Contextualizing the Independent Approach to Transmedia Storytelling -- The Industry Impact on Indie and Mainstream Transmedia Production -- Beyond Franchise: Collider, an Indie European Transfiction -- Conclusion -- References -- PART III Practices of Transmediality -- 21 Transmedia Adaptation: Revisiting the No-Adaptation Rule -- The Adaptation Exclusion Arguments -- The Functions of Adaptation Exclusion -- Debunking the Redundancy and Simple Retelling Arguments -- The Effects of Exclusion -- Possible Futures of Differentiation, Theory, and Practice -- Conclusion -- References -- 22 Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story -- The Challenge -- Linking the Story to the Storyteller -- Deriving Storyworld Essence -- The Primal Message -- The Guidebook -- Establishing the Clearinghouse -- Conclusion -- References -- 23 Transmedia Production: Embracing Change -- About the Team -- About the VISA Project -- About the Kodansha Project -- Project Organization -- Asset Numbering -- Languages -- Design and Other Documents -- Right-sizing the Documentation -- Key Design Features-Attack on Titan -- Obey the Lore -- Defeating Titans -- Character Phone Calls -- Key Design Features-VISA Finance Game -- Cut Scenes -- Personal Assistance -- Embedded Quizzes -- Production Workflow -- Premise and Purpose -- Early Demo -- Prioritization -- Testing -- Resetting and Replaying -- Review and Approval -- At the End of the Day -- Conclusion -- References
Abstract:
24 Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast -- Disneyfied Magic Merchandise: Simulating "Capitalist Realist" Reveries for Infantilized Consumers -- Transmedia Extension and Market Expansion -- Prosumer Networks: Audience Engagement and/or Ideological Containment? -- From Princess Industrial Complex to Feminism Appropriated for Marketing Purposes -- Neurotic Hedonists -- The Secret Lives of Things: Enchanted Object or Replaceable Merchandise? -- Conclusion -- References -- 25 Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process -- Transmedia Franchises versus Traditional Media Franchises -- Factors Driving Development of Transmedia Franchises -- Technological Change -- Proliferation of Content Choices -- Declining Audiences -- Commercial Considerations -- Fan Experiences -- Transmedia Franchises and Storyworlds -- Transmedia Franchises and the Creative Process -- Conclusion -- References -- 26 Transmedia Distribution: From Vertical Integration to Digital Natives -- Mapping Transmedia Distribution -- New Forms of Vertical Integration and Conglomeration -- Intra-Industry Collaborations -- Digitally Native Global Players -- Breaking and Reforming the Bottleneck: Understanding Transmedia Distribution -- Transmedia as Distribution Logic: A Case Study of "Carpool Karaoke" -- Conclusion -- References -- 27 Transmedia Branding and Marketing: Concepts and Practices -- Deodorizing and Merging -- Brand Stories -- Gamification -- Conclusion -- Acknowledgments -- References -- PART IV Cultures of Transmediality -- 28 Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence -- A New Perspective on Transmedia Storytelling -- Three Approaches to Historicizing Transmediality -- Textual Expansions of a Transmedia Hero: Buck Rogers in the 1930s -- Conclusion
Abstract:
References
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