1. Introduction
Part I. East Asia
2. Victoria’s Secret Goes to China: The Failed Promise of Empowerment
3. “Beauty is Growing Up”: A Critical Case Study of Femvertising in Contemporary South Korea
4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China
5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China
Part II. Anglo-America
6. What does it take to be ‘Savage’?: Diversity, Empowerment and Representation in Rihanna’s Savage x Fenty Fashion Show
7. The Impact of Femvertising on Pink Breast Cancer Products in Australia
8. “Stay woke. Make moves” Branding for a Feminist Future Amidst Pandemic Precarity
9. “We Are What We Do”: Postfeminism and Nostalgia in Bank Femvertising
Part III. South America
10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil
11. Femvertising and Commodity Feminism: The Brazilian Context. .