ISBN:
9781032102634
,
9781032080758
Language:
English
Pages:
x, 178 Seiten
,
Illustrationen
Parallel Title:
Erscheint auch als Swann, Patricia, 1960- Illustrated guide to the mass communication research project
DDC:
302.23072
Keywords:
Mass media Research
;
Methodology
;
Communication Research
;
Methodology
;
Mass media Study and teaching (Higher)
Abstract:
"This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project's unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student's own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758"--
Description / Table of Contents:
Getting started -- Finding a research topic you like -- Determining your research approach -- Thinking ethically -- Writing a literature review -- Writing a research question and hypothesis -- Choosing a research method -- The results: qualitative data analysis -- Writing the discussion section -- Formatting the paper -- Presenting your research.
Note:
Includes bibliographical references
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