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  • 1
    ISBN: 9781136455582
    Language: English
    Pages: 1 Online-Ressource (213 pages)
    Parallel Title: Print version Pettey, Gary Communication Research Methodology : A Strategic Approach to Applied Research
    DDC: 302.2072
    Abstract: Communication Research Methodology- Front Cover -- Communication Research Methodology -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures -- List of Tables -- Part I: A New Language -- HOW WE KNOW WHAT WE KNOW -- SUMMARY -- BIBLIOGRAPHY -- Chapter 1: Reality, What a Concept: Definition Is Everything -- DEFINITIONS -- THE PROCESS OF SCIENTIFIC INQUIRY . . . OR SCIENCE! -- SUMMARY -- Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement -- VALIDITY OF DEFINITION (CONCEPTUAL AND OPERATIONAL) -- VALIDITY OF MEASUREMENT -- EMPIRICAL ANALYSIS (CONSTRUCT VALIDITY) -- VALIDITY OF A TEST -- VALIDITY SUMMARY -- RELIABILITY -- MEASUREMENT -- SUMMARY -- REFERENCES -- Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing -- PROBABILITY -- HYPOTHESIS TESTING -- SUMMARY -- REFERENCE -- Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups -- (THE RESEARCH) QUESTION, HYPOTHESES, AND RESEARCH QUESTIONS -- SAMPLING -- STRATIFIED SAMPLE -- SUMMARY -- Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups -- DESCRIPTIVE STATISTICS -- PARAMETRIC AND INFERENTIAL STATISTICS -- SUMMARY -- Part II: Methodologies/Making Observations -- Chapter 6: Getting to Know You: Empirical Qualitative Approaches -- QUALITATIVE APPROACHES -- QUALITATIVE OBSERVATIONAL TECHNIQUES -- SUMMARY -- Chapter 7: Intelligent Design: Basic Approaches to Design -- EXPERIMENTS/GROUP DIFFERENCES -- INTERNAL AND EXTERNAL VALIDITY -- SURVEYS/CONTINUOUS RELATIONSHIPS -- SUMMARY -- Chapter 8: Kids, Don't Try This at Home: Experimental Design -- THE NATURE OF AN EXPERIMENTAL DESIGN -- PRE-EXPERIMENTAL MODELS -- TRUE EXPERIMENTAL MODELS -- COMMON THREATS TO VALIDITY -- QUASI EXPERIMENTS -- SUMMARY -- REFERENCE
    Abstract: Chapter 9: Survey Says: Survey Methodology -- BASIC SURVEY LANGUAGE -- TYPES OF SURVEYS -- THE SURVEY SCHEDULE (QUESTIONNAIRE) -- SURVEY DESIGNS -- SAMPLING ERROR, CONFIDENCE LEVEL, AND SAMPLE SIZE -- SUMMARY -- Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis -- AN OVERVIEW -- CONCEPTUALIZATION -- SAMPLING -- CODING SCHEME AND CODING (OPERATIONALIZATION) -- INTERCODER RELIABILITY -- SUMMARY -- REFERENCES -- Part III: Data Analysis -- NOTES -- Chapter 11: And What Does It All Mean?: Analytic Principles -- HOVLAND: PERSUASION, INDOCTRINATION, AND PROPAGANDA -- ASSESSING INDEPENDENT VARIABLES (IVS) AND DEPENDENT VARIABLES (DV) -- TESTING THE DATA FOR STATISTICAL SIGNIFICANCE -- SUMMARY -- Chapter 12: The Count Says: Quantitative Approaches -- GROUP DIFFERENCE TESTS -- MANOVA -- VARIABLE RELATIONSHIP TESTS -- CALCULATING DESCRIPTIVE STATISTICS AND A t-TEST -- SUMMARY -- Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F -- IMPACT OF VOICES -- THE F TABLE -- BACK TO OUR EXPERIMENT -- BEYOND ONE-WAY ANOVAS -- SUMMARY -- Chapter 14: We Need To Have a Talk About Relationships: Correlation,Simple Regression, Multiple Regression -- CORRELATION -- SIMPLE REGRESSION -- CONTROL AND MULTIPLE REGRESSION -- MULTIPLE REGRESSION AND BEYOND -- SUMMARY -- BIBLIOGRAPHY -- Chapter 15: Nobody Got Hurt: Human Subjects, Institutional Review Boards, and Ethics -- HISTORY OF HUMAN SUBJECTS REVIEW BOARDS -- BASIC ETHICAL PRINCIPLES -- INDIVIDUAL PROTECTIONS FOR HUMAN SUBJECTS -- EXAMPLES OF ETHICAL GUIDELINES FROM SCHOLARLY AND PROFESSIONAL COMMUNICATION ORGANIZATIONS -- SUMMARY -- BIBLIOGRAPHY -- Index
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    ISBN: 0415993393 , 0415993407 , 020389233X , 9780415993395 , 9780415993401 , 9780203892336
    Language: English
    Pages: Online-Ressource (xviii, 254 p) , ill
    Edition: Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
    Series Statement: Routledge communication series
    Series Statement: Routledge Communication Ser.
    Parallel Title: Print version Immersed in Media : Telepresence in Everyday Life
    DDC: 302.23
    Keywords: Mass media Technological innovations ; Telepresence ; Mass media -- Technological innovations ; Mass media ; Technological innovations ; Telepresence ; Electronic books
    Abstract: ""Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of 'presence' with bright young scholars who bring a new perspective."" --Jeremy Bailenson, Stanford University, USA ""This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a caref
    Description / Table of Contents: Book Cover; Title; Copyright; Contents; Figures and Tables; Contributors; Acknowledgments; Preface; Part I Telepresence and Entertainment Media; Chaper 1 Telepresence in Everyday Life: An Introduction; Chaper 2 Film: The Original Immersive Medium; Chaper 3 Telepresence and Television; Chaper 4 Computers and Telepresence: A Ghost in the Machine?; Chaper 5 Presence in Video Games; Part II Telepresence and Effects of Media; Chaper 6 Telepresence and Persuasion; Chaper 7 Telepresence and Media Entertainment; Chaper 8 Telepresence and Media Effects Research; Part III The Future of Telepresence
    Description / Table of Contents: Chaper 9 Mediated Presence in the FutureChaper 10 The Promise and Peril of Telepresence; Chaper 11 Popular Media and Telepresence: Future Considerations; Author Index; Subject Index
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (lizenzpflichtig)
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  • 3
    Online Resource
    Online Resource
    Florence : Taylor and Francis | Ann Arbor, Michigan : ProQuest
    ISBN: 9780203892336
    Language: English
    Pages: 1 Online-Ressource (273 pages)
    Edition: 1st ed.
    Series Statement: Routledge Communication Series
    DDC: 302.23
    RVK:
    RVK:
    Keywords: Massenmedien ; Telepräsenz ; Aufsatzsammlung
    Abstract: "Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction.  The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of 'presence' with bright young scholars who bring a new perspective." -Jeremy Bailenson, Stanford University, USA "This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a careful historical and theoretical framework to the state-of-the-art research."-Anna Spagnolli, University of Padova, Italy "Bracken and Skalski have assembled a collection of works from the world's foremost authorities on telepresence, a topic that has gone understudied for years. Someone has finally assembled a comprehensive volume on the subject. This book is a must not only for those interested in telepresence, but for mass communication scholars of all kinds."-Kenneth A. Lachan, University of Massachusetts, Boston, USA Immersed in Media highlights the increasing significance of telepresence in the media field. With contributions representing diverse disciplines, this volume delves into the topic through considerations of popular media types and their effects on users. Chapters in the work explain how the experience of presence can be affected by media technologies, including television, video games, film, and the Internet. They also discuss how presence experience mediates or moderates commonly studied media effects, such as enjoyment, persuasion, and aggression. These discussions are accompanied by overviews of the current state of presence research and its future. Ultimately, this work establishes the crucial role of telepresence in gaining a complete...
    Abstract: understanding of the uses and effects of popular media technologies.
    Note: Description based on publisher supplied metadata and other sources
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  • 4
    ISBN: 9780415507431 , 0415507448 , 9780415507448
    Language: English
    Pages: xiv, 197 Seiten , Diagramme
    DDC: 302.2072
    RVK:
    Keywords: Kommunikationsforschung
    Note: Literaturangaben
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  • 5
    ISBN: 9781433161902 , 9781433161919
    Language: English
    Pages: 193 Seiten
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als Rubenking, Bridget Binge watching
    DDC: 302.2345
    RVK:
    RVK:
    Keywords: Binge watching (Television) ; Television viewers ; Human behavior ; Video on demand ; Fernsehserie ; Zuschauer ; Verhalten ; Motivation
    Abstract: "This text situates binge watching as one of several new television viewing behaviors which collectively contribute to a fundamental change in the way we view television today. Simply put, binge watching changes, or has the potential to change, everything: Engagement, immersion, attention to content and other devices, identification with characters and social engagement with fellow viewers, as well as content choices, and cable and over-the-top (OTT) subscription rates. Binge watching has quickly become a new norm in television viewing across audiences. This text reviews historically significant advancements in the television industry and in technology that better enable binge watching, such as timeshifting, increasing quantity and (sometimes) quality of content, as well as distribution strategies and suggestions algorithms employed by OTT providers. We situate binge watching as human-centered, that is, driven by innate human needs and wants, such as a desire to consume well-constructed stories and to connect with others. We also review the current state of academic binge watching research - from motives and habituation to the (over-pathologizing) addiction-based studies. This text concludes with a synopsis of the central arguments made and identifies several areas for future research"--
    Note: Includes bibliographical references and index
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    ISBN: 9781433161926 , 9781433161933 , 9781433161940
    Language: English
    Pages: 1 Online-Ressource (193 Seiten)
    Parallel Title: Erscheint auch als Rubenking, Bridget Binge watching
    DDC: 302.2345
    RVK:
    RVK:
    Keywords: Binge watching (Television) ; Television viewers ; Human behavior ; Video on demand ; Fernsehserie ; Zuschauer ; Verhalten ; Motivation
    Abstract: "This text situates binge watching as one of several new television viewing behaviors which collectively contribute to a fundamental change in the way we view television today. Simply put, binge watching changes, or has the potential to change, everything: Engagement, immersion, attention to content and other devices, identification with characters and social engagement with fellow viewers, as well as content choices, and cable and over-the-top (OTT) subscription rates. Binge watching has quickly become a new norm in television viewing across audiences. This text reviews historically significant advancements in the television industry and in technology that better enable binge watching, such as timeshifting, increasing quantity and (sometimes) quality of content, as well as distribution strategies and suggestions algorithms employed by OTT providers. We situate binge watching as human-centered, that is, driven by innate human needs and wants, such as a desire to consume well-constructed stories and to connect with others. We also review the current state of academic binge watching research - from motives and habituation to the (over-pathologizing) addiction-based studies. This text concludes with a synopsis of the central arguments made and identifies several areas for future research"--
    Note: Includes bibliographical references and index
    Library Location Call Number Volume/Issue/Year Availability
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  • 7
    ISBN: 0415993393 , 0415993407 , 9780415993395 , 9780415993401
    Language: English
    Pages: XVIII, 254 S. , graph. Darst.
    Series Statement: Communication series
    DDC: 302.23
    RVK:
    Keywords: Mass media Technological innovations ; Telepresence ; Aufsatzsammlung ; Massenmedien ; Telepräsenz
    Note: Literaturangaben
    Library Location Call Number Volume/Issue/Year Availability
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  • 8
    Book
    Book
    New York [u.a.] : Routledge
    ISBN: 9780415993395 , 0415993393 , 9780415993401 , 0415993407 , 9780203892336 , 020389233X
    Language: English
    Pages: XVIII, 254 S. , graph. Darst.
    Series Statement: Routledge communication series
    DDC: 302.23
    RVK:
    RVK:
    Keywords: Massenmedien ; Telepräsenz ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
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