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  • 1
    Book
    Book
    Applied mass communication theory : a guide for media practitioners (2022)
    New York : Routledge
    Details
    ISBN: 9780367639914 , 9780367630362
    Language: English
    Pages: X, 299 Seiten , Illustrationen, Diagramme
    Edition: Third edition
    Parallel Title: Erscheint auch als Rosenberry, Jack Applied mass communication theory
    DDC: 302.23072/1
    RVK:
    AP 13550
    Keywords: Mass media Research ; Mass media Philosophy ; Massenkommunikation ; Theorie ; Massenmedien ; Theorie
    Abstract: "Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--
    Note: Revised edition of the authors' Applied mass communication theory, 2017 , Includes bibliographical references and index
    URL: Inhaltsverzeichnis
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  • 2
    Book
    Book
    Applied mass communication theory : a guide for media practitioners (2008)
    Boston [u.a.] : Pearson, Allyn and Bacon
    Details
    ISBN: 0205548733 , 9780205548736
    Language: English
    Pages: XV, 291 S.
    DDC: 302.2307/2
    RVK:
    AP 13500
    Keywords: Massenmedien ; Philosophie ; Mass media Research ; Mass media Philosophy ; Massenkommunikation ; Massenmedien ; Theorie ; Massenkommunikation ; Theorie ; Massenmedien ; Theorie
    Note: Includes bibliographical references and index
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    München UB
  • 3
    Online Resource
    Online Resource
    Applied Mass Communication Theory : A Guide for Media Practitioners (2021)
    Milton : Taylor & Francis Group
    Details
    ISBN: 9781000453584
    Language: English
    Pages: 1 online resource (311 pages)
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    DDC: 302.23072
    Keywords: Mass media-Research ; Mass media-Philosophy ; Electronic books
    Abstract: Intro -- Half Title -- Title Page -- Copyright Page -- Dedication -- Brief Contents -- Contents -- Introduction to the Third Edition -- The Value of Mass Communication Theory -- Plan for the Book -- Unit 1: Mass Communication Theory -- Unit 2 and Appendix: Mass Media Research -- Looking Ahead as a Conclusion -- 1. Theory and the Study of Communication -- Theory, Research, and Knowledge -- Defining Theory -- Types of Knowledge -- Communication Theory Genres -- Communication Science -- Interpretive Theory -- Critical and Normative Theory -- Theory's Purposes -- Applied Mass Communication Theory -- Theory's Relevance -- Research Relevance -- Conclusion -- Questions for Discussion/Application Exercises -- References -- 2. Historical Developments in Mass Communication Theory -- The Evolution of Theory -- Historical Perspectives -- Personal vs. Mass Media -- Technology and Mass Communication -- Defining Mass Communication -- Characteristics of the Mass Communication Process -- Implications of Mediation -- Historical Perspectives and Online Communication -- The Discipline of Mass Communication -- Social Science Roots -- Transmission of Direct Effects Paradigm -- Bullet/Hypodermic Theory (1930s) -- Public Opinion and Propaganda (1920s to 1940s) -- Lasswell's Structure and Function (1948) -- Shannon and Weaver's Information Theory -- Cybernetics -- Summary of the Transmission of Direct Effect Model -- Development of the Limited Effects Paradigm -- Empirical Studies in Social Psychology -- Hovland and the Experimental Section (1940s) -- Lazarsfeld and the Bureau of Applied Social Research (1940s-1950s) -- Two-Step Flow and Reinforcement Theories (Late 1950s) -- Interpretive Theories and Normative Perspectives -- Symbolic Interactionism -- Normative Views of Media and Society -- Marketplace of Ideas -- Fourth Estate Theory.
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 4
    Online Resource
    Online Resource
    Applied mass communication theory : a guide for media practitioners (2017)
    New York : Routledge, Taylor & Francis Group
    Details
    ISBN: 9781315537887 , 9781134974214 , 9781134974283
    Language: English
    Pages: 1 Online-Ressource (xiv, 296 Seiten) , Illustrationen
    Edition: Seond edition
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 302.2307/2
    RVK:
    AP 13500
    Keywords: Mass media Research ; Mass media Philosophy ; Theorie ; Massenmedien ; Massenkommunikation ; Massenkommunikation ; Theorie ; Massenmedien ; Theorie
    Note: Includes bibliographical references and index
    DOI: 10.4324/9781315537887
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BVB
  • 5
    Book
    Book
    Applied mass communication theory : a guide for media practitioners (2008)
    Boston [u.a.] : Pearson, Allyn and Bacon
    Details
    ISBN: 0205548733 , 9780205548736
    Language: English
    Pages: XV, 291 S.
    DDC: 302.2307/2
    RVK:
    AP 13500
    Keywords: Massenmedien ; Philosophie ; Mass media Research ; Mass media Philosophy ; Massenkommunikation ; Massenmedien ; Theorie ; Massenkommunikation ; Theorie ; Massenmedien ; Theorie
    Note: Includes bibliographical references and index
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BVB
  • 6
    Book
    Book
    Applied mass communication theory : a guide for media practitioners (2009)
    Boston, MA [u.a.] : Allyn and Bacon Pearson
    Details
    ISBN: 9780205548736 , 0205548733
    Language: English
    Pages: XV, 291 S. , Ill.
    DDC: 302.2307/2
    RVK:
    AP 12800
    Keywords: Mass media Research ; Mass media Philosophy ; Mass media Research ; Mass media Philosophy ; Massenkommunikation ; Theorie ; Massenmedien ; Theorie
    Note: Includes bibliographical references and index
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BSZ
    GBV
  • 7
    Online Resource
    Online Resource
    Applied mass communication theory : a guide for media practitioners (2017)
    London : Routledge
    Details
    ISBN: 9781134974214 , 9781134974351 , 9781138689114 , 9781138689121 , 9781315537887
    Language: English
    Pages: Online-Ressource (1 online resource (ix, 198 pages)) , illustrations, text file, PDF
    Edition: Second edition (Online-Ausg.)
    Parallel Title: Erscheint auch als
    DDC: 302.23072
    Keywords: Mass media Philosophy ; Mass media Research ; Electronic books ; Mass media Research ; Mass media Philosophy ; Mass media ; Research ; Mass media ; Philosophy
    Abstract: 1. Theory and the study of communication -- 2. Historical developments in mass communication theory -- 3. The individual perspective on mass communication theory -- 4. The sociological perspective on mass communication theory -- 5. The alternative paradigms of critical and cultural studies -- 6. Theories of international communication -- 7. Research principles and practices -- 8. Quantitative research methods -- 9. Qualitative research methods -- 10. Completing a student research project -- 11. Beyond theory and research : taking what you've learned to the real world of work
    Note: Includes bibliographical references and index
    DOI: 10.4324/9781315537887
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
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