ISBN:
9780805849967
Language:
English
Pages:
Online-Ressource (519 p)
Series Statement:
Routledge Communication Series
Parallel Title:
Print version The Children's Television Community
DDC:
302.2345
Keywords:
Electronic books
Abstract:
The Children's Television Community presents a cutting-edge analysis of the children's television community-the organizations, major players, and approaches to programming-and gives an overview of the history, current state, and future of children's programming. Leading children's television professionals and distinguished academicians come together in this volume to take a distinctive behind-the-scenes look at how children's television is created, programmed, and sold. This thought-provoking work emphasizes the various actors whose creative, financial, political, and critical input go into ch
Description / Table of Contents:
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Part I: Understanding the Children's Television Community; 1. The Television Tug-of-War: A Brief History of Children's Television Programming in the United States; Part I: Examination of the Timeline; The 1920s and 1930s; The 1940s and 1950s; The 1960s and 1970s; The 1980s and 1990s; 2000 to 2005 and Beyond; Case Study: Focus on Violence; Conclusion; References; 2. Understanding the Children's Television Community From an Organizational Network Perspective; The Network, Evolutionary Perspective
Description / Table of Contents:
The Children's Television CommunityStudying the Children's Television Community; Data Collection; Data Coding; What the Network Data Tells us; Emergence; Changing Nature of the Community Ties in Relation to Environmental Events; Transformation; Conclusion; References; 3. The Economics of Children's Television; Meeting Demand: Analyzing Trends in Programming and Exposure for Children; Analyzing the Industry Structure; Economic Infrastructure: Industry Firms; Economic Patterns of Program Development, Distribution, and Promotion; Program Development and Production; Patterns of Distribution
Description / Table of Contents:
Nonprogram Content: Promotions and Public ServiceIdentifying Financial Patterns; Conclusion; References; Part II: Producing Children's Television; 4. Producing Children's Television; The Creative and Production Process; Special Concerns and Issues in Children's Programming; References; 5. Peeking Behind the Screen: Varied Approaches to the Production of Educational Television; Integrating Educational Content into Production; The Role of Research; Choosing a Model of Production; Culture of the Production Company; Available Resources; Perceptions of Educational Content
Description / Table of Contents:
Broadcaster or Funder ExpectationsConclusion; References; 6. The Role of Academic Advisors in Creating Children's Television Programs: The NBC Experience; The Origins of NBC's "Social Science Advisory" Process; Children's Programming; Regulation; Use of consultants; The Evolution of the "Panel" Process; The Consultants and Their Role; The Panel Process; Challenges; Issues in Children's Programs; Lessons from NBC's Social Science Advisory Process; References; Part III: Programming & Selling Children's Television; 7. Programming Children's Television: The PBS Model
Description / Table of Contents:
A History of Children's Programming on Public TelevisionPBS in the 1990s; Major Changes for Children's Programming at PBS; Ready to Learn; The Current Situation at PBS; The PBS Kids Process; Developing New Shows; Broadcasting on PBS; Some Considerations; References; 8. Programming Children's Television: The Cable Model; A Little History; Nickelodeon; The Disney Channel; Turner Networks; Where the Cable Marketplace is Now; Syndication; Branding; Cable versus Broadcast-Programming Strategies; Franchises; Seasonality; The Economics of Cable; Proof of Performance-Ratings; Fragmentation
Description / Table of Contents:
Conclusion
Note:
Description based upon print version of record
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