ISBN:
9780080489612
,
0080489613
Language:
English
Pages:
Online Ressource (xiv, 449 p.)
,
ill.
Edition:
Online-Ausg.
Series Statement:
Research in consumer behavior 0885-2111 v. 11
Series Statement:
Research in consumer behavior v. 11
Parallel Title:
Erscheint auch als Conference on Consumer Culture Theory (2006 : Notre Dame University) Consumer culture theory
DDC:
306.3
Keywords:
Consumption (Economics) Congresses
;
Social aspects
;
Consumer behavior Congresses
;
Consumption (Economics) Congresses Social aspects
;
Consumer behavior Congresses
;
Consumers Attitudes
;
Consumption (Economics)
;
Marketing Social aspects
;
Business
;
Social Science
;
SOCIAL SCIENCE ; Anthropology ; Cultural
;
POLITICAL SCIENCE ; Public Policy ; Cultural Policy
;
SOCIAL SCIENCE ; Popular Culture
;
Consumer behavior
;
Consumption (Economics) ; Social aspects
;
Conference papers and proceedings
;
Electronic books
;
Electronic books Conference proceedings
;
Konferenzschrift
;
Konferenzschrift
Abstract:
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on c
Note:
Selected conference papers. - Includes bibliographical references. - Description based on print version record
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