ISBN:
9780415776400
Language:
English
Pages:
Online-Ressource (241 p.)
Parallel Title:
Print version Explorations in Consumer Culture Theory : Volume 8
DDC:
306.3
Keywords:
Electronic books
;
Electronic books
Abstract:
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market
Description / Table of Contents:
Book Cover; Title; Copyright; Contents; Contributor biographies; Introduction: Explorations in Consumer Culture Theory: what are we exploring now?; Part One Forming and framing; 1 From CCT to CCC: Building consumer culture community; 2 Theoretical realism: Culture and politics in commercial imagery; Part Two Time and space; 3 Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary; 4 Home away from home: Home-as-order and dwelling in mobility; Part Three Setting and self
Description / Table of Contents:
5 Are we there yet?: Co-producing success and failure in a "consumer-intensive" service context6 Designer genes: DNA testing services and consumer identity; Part Four Brands and images; 7 Allomother as image and essence: Animating the American Girl brand; 8 Engineering a mainstream market for sustainability: Insights from Wal-Mart's perfect storm; Part Five Rites and games; 9 Tinsel, trimmings, and tensions: Consumer negotiations of a focal Christmas artifact; 10 Stacking the deck: Gambling in film and the legitimization of casino gambling; Part Six Poetry; 11 Poetry
Description / Table of Contents:
Conclusion: Reflections and revancheIndex;
Note:
Description based upon print version of record
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