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  • 1
    ISBN: 9780415828826 , 9780415828833
    Language: English
    Pages: 328 S. , Ill.
    Edition: Online-Ausg. London [u.a.] Taylor & Francis Online-Ressource Taylor and Francis ebooks
    Additional Information: Rezensiert in Gustafson, Andrew Marketing and the Common Good: Essays from Notre Dame On Societal Impact by Patrick E. Murphy and John F. Sherry Jr. New York: Routledge, 2014. 328 pp. ISBN: 978-0-415-82883-3 2016
    Parallel Title: Druckausg. u.d.T. Marketing and the common good
    DDC: 306.3/4
    RVK:
    Keywords: Marketing ; Social Marketing ; Gemeinwohl ; Marketing ; Moral and ethical aspects ; Marketing ; Social aspects ; Social marketing ; Aufsatzsammlung ; Marketing ; Gesellschaft ; Entwicklung ; Wirtschaftsethik ; Sozioökonomischer Wandel
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  • 2
    ISBN: 9780203366301 , 9780415828826
    Language: English
    Pages: 1 Online-Ressource (XXII, 328 S.)
    DDC: 306.3/4
    Keywords: Ethik ; Marketing / Moral and ethical aspects ; Social marketing ; Gesellschaft ; Wirtschaftsethik ; Marketing ; Entwicklung ; Sozioökonomischer Wandel ; Aufsatzsammlung ; Aufsatzsammlung ; Marketing ; Gesellschaft ; Entwicklung ; Wirtschaftsethik ; Sozioökonomischer Wandel
    Note: Includes bibliographical references at the end of each chapters and index
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  • 3
    ISBN: 9781784719975
    Language: English
    Pages: 1 Online-Ressource (336 pages) , diagrams
    Series Statement: Studies in transatlantic business ethics
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Erscheint auch als
    Keywords: Technological innovations Moral and ethical aspects ; Business ethics ; Business ethics ; Electronic books ; Unternehmensethik ; Wertwandel
    Abstract: pt. 1. Conceptual, theoretical and methodological clarifications -- pt. 2. Individual initiatives for ethical innovations -- pt. 3. Toward innovative and ethical organizations -- pt. 4. Systemic changes for ethical innovations.
    Abstract: Innovation has become a buzzword that promises dramatic changes in almost every field of business. Absent from this attention is a serious discussion of the ethical sides of dramatic change. To address this, editors Georges Enderle and Patrick E. Murphy gather a team of experts to fully examine the ethics of innovation within business and the economy in this standout addition to the Studies in TransAtlantic Business Ethics series. The book opens with an exploration and clarification of several key concepts necessary for a thorough study of innovation such as business ethics, moral innovation, creativity, and wealth creation. The opening chapters also propose a novel theoretical foundation and methodological approach with which to address ethical innovation. Subsequently, the contributors discuss challenges and opportunities of innovation for individuals, organizations, and systems while zoning in on a wide range of specific examples, including but not limited to: managerial responsibilities, morality and imagination of leaders, as well as the ethics of the Maker Movement. This comprehensive book evaluates organizational innovations from diverse parts of the world including Egypt, India, Latin America, the UK, and the US. Ethical Innovation in Business and the Economy concludes with a presentation of methods for improving economic systems, such as tracing Adam Smith in emerging enterprises, developing a justice model of marketing to the poor, and bridging the formal and informal economies in an African context. This in-depth examination of innovation, and its involvement in the business and economic world, is an invaluable reference tool for students, teachers, and researchers in business and economic ethics, as well as executives in business and other organizations who search for new and more responsible ways to address globalization, sustainability, and financialization
    Note: Includes index
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  • 4
    Online Resource
    Online Resource
    Hoboken : Taylor and Francis
    ISBN: 9780415828826
    Language: English
    Pages: Online-Ressource (353 p)
    Parallel Title: Print version Marketing and the Common Good: Essays from Notre Dame on Societal Impact
    DDC: 306.3/4
    Keywords: Marketing -- Moral and ethical aspects.. ; Social marketing ; Marketing ; Moral and ethical aspects ; Social marketing ; Electronic books ; Electronic books
    Abstract: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic are
    Description / Table of Contents: Cover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy
    Description / Table of Contents: Part III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing
    Description / Table of Contents: 12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index
    Note: Description based upon print version of record
    URL: Volltext  (lizenzpflichtig)
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  • 5
    ISBN: 0415828821 , 9780415828826 , 9780415828833
    Language: English
    Pages: XXII, 328 S. , graph. Darst., Kt.
    Additional Information: Rezensiert in Gustafson, Andrew Marketing and the Common Good: Essays from Notre Dame On Societal Impact by Patrick E. Murphy and John F. Sherry Jr. New York: Routledge, 2014. 328 pp. ISBN: 978-0-415-82883-3 2016
    Parallel Title: Online-Ausg. Marketing and the common good
    DDC: 306.3/4
    RVK:
    Keywords: Marketing ; Social Marketing ; Gemeinwohl ; Marketing Moral and ethical aspects ; Social marketing ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Marketing ; Gesellschaft ; Entwicklung ; Wirtschaftsethik ; Sozioökonomischer Wandel
    Note: Includes bibliographical references and index , Includes bibliographical references and index
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  • 6
    ISBN: 9781134091072 , 9781134091140 , 9781134091218
    Language: English
    Pages: 1 online resource
    Additional Information: Rezensiert in Gustafson, Andrew Marketing and the Common Good: Essays from Notre Dame On Societal Impact by Patrick E. Murphy and John F. Sherry Jr. New York: Routledge, 2014. 328 pp. ISBN: 978-0-415-82883-3 2016
    Parallel Title: Erscheint auch als
    DDC: 306.34
    Keywords: Marketing Moral and ethical aspects ; Social marketing
    Abstract: Part I. Introduction -- Part II. Societal aspects of marketing and consumption -- Part III. Catholic social thought issues in marketing -- Part IV. Sustainability issues in marketing -- Part V. Public policy issues in marketing -- Part VI. Ethical issues in marketing -- Part VII. Conclusion.
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