ISBN:
9783658425180
Language:
English
Pages:
1 Online-Ressource (XI, 299 p. 53 illus., 42 illus. in color.)
Uniform Title:
Praxishandbuch Wirtschaft in Afrika
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als Practical Handbook Business in Africa
Keywords:
Internationale Geschäftsbeziehungen
;
Internationaler Markteintritt
;
Multinationales Unternehmen
;
Deutsch
;
Afrika
;
International economic relations.
;
International business enterprises.
;
Africa
;
Ethnology.
;
Culture.
;
Ethnology
;
Unternehmenskooperation
;
Direktinvestition
;
Außenwirtschaftspolitik
;
Interkulturelles Management
;
Kulturkonflikt
;
Verhaltensmuster
;
Kultur
;
Wert
;
Norm
;
Kulturstandard
;
Economy
;
Investition
;
Africa
;
Developing country
;
Politics
;
Culture
;
Deutschland
;
Afrika
;
Handbuch
;
Ratgeber
;
Afrika
;
Auslandsmarkt
;
Markterschließung
;
Deutschland
;
Wirtschaftsbeziehungen
;
Kulturkontakt
;
Afrika
Abstract:
Africa has potential -- Not all Africa is the same -- Investing in Africa, but the right way -- The concept is in place -- An outlook and five theses.
Abstract:
Africa is a continent on the upswing, developing great economic momentum. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. The book. combines the experience of managers of large corporations and family businesses with a long history on the continent with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences. In the 2nd edition up-to-date answers are given to the classic questions that must be answered by every player who wants to be economically successful in Africa: WHY Africa is interesting for business, WHERE the greatest prospects for success exist, HOW to proceed and WHICH approaches to shaping future economic relations between Germany and Africa are promising. The editors Prof. Dr. Thomas Schmidt is Founding Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Informatics. Prof. Dr. Kay Pfaffenberger is Managing Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Administration. Prof. Dr. Stefan Liebing is managing partner of Conjuncta GmbH and honorary consul of the Republic of Cameroon. He has extensive experience in business initiation and implementation in Africa and has accompanied numerous companies on their way into new markets. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Note:
This book is a translation of the original German edition "Praxishandbuch Wirtschaft in Afrika" by Schmidt, Thomas, published by Springer Fachmedien Wiesbaden GmbH in 2023"
DOI:
10.1007/978-3-658-42518-0
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