ISBN:
9781032329598
,
9781032329604
Language:
English
Pages:
xxiii, 555 Seiten
,
Illustrationen
Edition:
2nd edition
Series Statement:
Routledge international handbooks
Uniform Title:
Routledge companion to digital consumption
Parallel Title:
Erscheint auch als The Routledge handbook of digital consumption
Former Title:
Vorangegangen ist The Routledge companion to advertising and promotional culture
DDC:
303.48/33
Keywords:
Digitale Medien
;
Mediennutzung
;
Digitale Kompetenz
;
Social Web
;
Information technology Social aspects
;
Consumer behavior
;
Consumers Research
;
Aufsatzsammlung
Abstract:
"Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse and the emerging "technoculture" - a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption"--
Note:
Earlier edition published in 20212 as: The Routledge companion to digital consumption
,
Includes bibliographical references and index
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