Language:
English
Pages:
Online-Ressource (232 S.)
Series Statement:
Kultur- und Medientheorie
Parallel Title:
Druckausg. Advertising and design
Keywords:
Advertising, Design, Culture, Image, Sound, Media, Art, Popular Culture, Media Aesthetics, Cultural Studies
;
Electronic books
;
Aufsatzsammlung
;
Electronic books
;
Aufsatzsammlung
;
Werbung
;
Design
;
Kultursemiotik
Abstract:
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles
Description / Table of Contents:
Cover Advertising and Design; Content; Your Ad Here Advertising & Design: Preface; Multisensory Advertising & Design; The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis; Semiotics of Advertising and the Discourse of Consumption; Multiple Mona Lisa. Art as a tool of advertising; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities; Advertising. Creating People and Worlds; Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology; Under the spell of the lottery - warning included
Description / Table of Contents:
»Raise the flag and make propaganda.« On the semiotics of National Socialist wooingPop & Ads. The Sound of Mass Media; »The Voice« of the music industry. New advertising options in music talent shows; Capitalism Propaganda. Adorno's Kulturindustrie and Freedom of Creativity; ›...things that people don't need to have but that - for some reason - would be a good idea to give them.‹. Discussions on drawing the line between art and advertising; Authors
Note:
Description based upon print version of record
URL:
https://www.degruyter.com/isbn/9783839423486
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