ISBN:
9781134091072
,
9781134091140
,
9781134091218
Language:
English
Pages:
1 online resource
Additional Information:
Rezensiert in Gustafson, Andrew Marketing and the Common Good: Essays from Notre Dame On Societal Impact by Patrick E. Murphy and John F. Sherry Jr. New York: Routledge, 2014. 328 pp. ISBN: 978-0-415-82883-3 2016
Parallel Title:
Erscheint auch als
DDC:
306.34
Keywords:
Marketing Moral and ethical aspects
;
Social marketing
Abstract:
Part I. Introduction -- Part II. Societal aspects of marketing and consumption -- Part III. Catholic social thought issues in marketing -- Part IV. Sustainability issues in marketing -- Part V. Public policy issues in marketing -- Part VI. Ethical issues in marketing -- Part VII. Conclusion.
DOI:
10.4324/9780203366301
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