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  • Online Resource  (3,521)
  • 2005-2009  (2,409)
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  • Economics  (3,342)
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  • 1
    Language: German
    Pages: 1 Online-Ressource (297 Seiten)
    Dissertation note: Dissertation Humboldt-Universität zu Berlin, Philosophische Fakultät III 2009
    DDC: 300
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    Keywords: Hochschulschrift ; Befragung ; Wohnarchitektur ; Bewohnersicht ; Raumkonzepte ; Erschließung und Freiraumzuordnung ; Leitfaden Neu- und Umbauplanung ; Architekturnutzer im Qualitätsdialog ; Brückenschlag Grundlagen- und Marktforschung ; Housing architecture ; User’s View ; Survey tenant’s households ; Space Sociology ; Interior Focus ; Outdoor space ; Guidelines userfriendly renovation ; Housing stock and Housing-needs ; Bridge basic research use-oriented market survey ; Sozialwissenschaften, Soziologie, Anthropologie
    Abstract: Wie sieht gute und alltagstaugliche Wohnarchitektur aus Sicht der Bewohner aus? 1.600 Mieterhaushalte in städtischen Wohnungen von acht deutschen Städten und eine kleine Kontrollgruppe von Eigentümern wurden in Face-To-Face-Interviews befragt. Ein Standardfragebogen wurde mit Computergraphiken und Animationen kombiniert. Der Blick gilt nicht der Gebäudehülle, sondern dem Inneren, dem Raumkonzept, der inneren Erschließung und der Freiraumzuordnung. Die Ergebnisse sind ein Leitfaden zum bedarfsgerechten Neu- und Umbau von städtischen Wohnungen für Bauherren und Planer. Die Architekturnutzer, überwiegend städtische Mieter, erhalten eine Stimme im Qualitätsdialog. Dem interessierten Laien wird eine Übersicht über vorhandene und mögliche Typologien des städtischen Wohnens vorgelegt. In den raumsoziologischen Diskurs wird ein Beleg dafür eingebracht, dass das Gebaute die Wohnweise und die Vorstellungswelt über richtiges Wohnen prägt. Die Studie ist ein Brückenschlag zwischen wohnsoziologischer Grundlagen- und anwendungsorientierter Marktforschung. Der Wunsch nach intelligenten Verbindungen von besonntem privaten Außenraum und Wohnung durchzieht die Ergebnisse wie ein grüner Faden. Es ist aus Sicht der Nutzer das Qualitätskriterium Nummer Eins und eine Kritik an vielen Defiziten städtischen Wohnens. Dem Planer zeigt es die Prioritäten eines bedarfsgerechten Neu- und Umbaus von städtischen Wohnungen auf. Das Gewohnte prägt das Gewünschte. Bewohnergruppen mit vergleichbaren soziodemographischen Merkmalen urteilen in Berlin anders als in Dresden oder Bochum. Der vorhandene Wohnungsbestand ist nicht nur das Ergebnis einer historisch spezifischen Wohnweise, sondern zugleich Prägestock und Begrenzung für das gelebte und das gewünschte Wohnen.
    Abstract: What has good housing architecture to be like, when the occupants are questioned.This leading question guidelines a survey among 1,600 tenants-households in eight German cities. Mainly designed as a post occupancy-evaluation the study contributes guidelines for a more userfriendly planning in urban housing construction and renovation. The survey was carried out by face-to-face interviews assisted by a standardized questionnaire, computer graphics and animation. It focuses on the inside, on floorplans, the idea of the floor plan, interior access and the combination of the interior and the private space outdoors. Space- sociology benefits from the results, as they prove, that the way of construction determines housing habits and housing needs. By means of a catalogue showing several common types of floor plans the occupants were consulted and got basic informations in order to distinguish, to evaluate and to choose among existing types of apartments. This work builds a bridge between basic resarch in housing sociology and user oriented market surveys. Unlike most studies on housing needs and demands, this survey does not operate by the fiction of a transparent line of products at housing markets and freedom of choice. Both, the design of the questionnaire and the shown types of floor-plans take the restrictions of the urban housing market into consideration as well as they mark the boundary of lower income demand and a limited knowledge about housing architecture. Many results underline the importance of intelligent links between interior and private space outdoors. Like a “green thread” running through the evaluation it’s a lesson about Number One quality issue from the view of users. We want, what we are used to. The existing housing stock engraves and restricts both, the historical residential manner and housing needs.
    URL: Volltext  (kostenfrei)
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  • 2
    Online Resource
    Online Resource
    Wiesbaden :VS Verlag für Sozialwissenschaften / GWV Fachverlage GmbH, Wiesbaden,
    In:  Springer eBooks
    ISBN: 978-3-531-91353-7
    Language: German
    Pages: 1 Online-Ressource : , v.: digital.
    Titel der Quelle: Springer eBooks
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    Keywords: Sozialwissenschaften ; Sociology ; Social Sciences, general ; Organisation. ; Steuerung ; Systemtheorie ; Handlungstheorie. ; Organisation ; Steuerung ; Systemtheorie ; Handlungstheorie
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  • 3
    Online Resource
    Online Resource
    Wiesbaden :VS Verlag für Sozialwissenschaften / GWV Fachverlage GmbH, Wiesbaden,
    In:  Springer eBooks
    ISBN: 978-3-531-91423-7
    Language: German
    Pages: 1 Online-Ressource : , v.: digital.
    Titel der Quelle: Springer eBooks
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    Keywords: Sozialwissenschaften ; Sociology ; Social Sciences, general ; Tauschring ; Soziale Bewegung ; Institutionalisierung ; Stabilisierung. ; Mitglied. ; Umfrage. ; Deutschland. ; Tauschring ; Soziale Bewegung ; Institutionalisierung ; Tauschring ; Stabilisierung ; Tauschring ; Mitglied ; Umfrage
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  • 4
    Online Resource
    Online Resource
    Wiesbaden :VS Verlag für Sozialwissenschaften / GWV Fachverlage GmbH, Wiesbaden,
    In:  Springer eBooks
    ISBN: 978-3-531-91794-8
    Language: German
    Pages: 1 Online-Ressource : , v.: digital.
    Titel der Quelle: Springer eBooks
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    Keywords: Sozialwissenschaften ; Sociology ; Social Sciences, general ; Einwanderer ; Soziale Integration ; Einwanderungspolitik ; Maßnahme. ; Implementation. ; Emilia-Romagna. ; Einwanderer ; Soziale Integration ; Einwanderungspolitik ; Maßnahme ; Implementation
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  • 5
    Language: German
    Pages: 1 Online-Ressource (297 S.) : , Ill., graph. Darst.
    Dissertation note: Berlin, Humboldt-Univ., Diss., 2009
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    Keywords: Hochschulschrift
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  • 6
    ISBN: 3834913464
    Language: German
    Pages: Online Ressource (2672 KB, 362 S.)
    Edition: 1. Aufl.
    Parallel Title: Print version Wohnsitzverlagerung nach Österreich und in die Schweiz
    DDC: 304.81
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    Keywords: Electronic books ; Deutschland ; Wohnungswechsel ; Erbschaftsteuerrecht ; Steuerersparnis ; Schweiz ; Österreich ; Deutschland ; Wohnungswechsel ; Einkommensteuerrecht ; Steuerersparnis ; Schweiz ; Österreich
    Abstract: Steuerliche Aspekte spielen bei der Wohnsitzverlagerung oft eine maßgebliche Rolle. Aufgrund der räumlichen und kulturellen Nähe sind Österreich und die Schweiz beliebte potentielle Zuzugsstaaten. Verena Schönwetter untersucht ausgehend von typisierten Vermögensstrukturen die steuerlichen Wirkungen eines Umzugs. In einem Simultanplanungsmodell stellt sie die erbschafts- und einkommenssteuerlichen Folgen dar und leitet Empfehlungen für die Wahl des steueroptimalen Zuzugsstaats ab.
    Description / Table of Contents: Vorwort; Inhaltsverzeichnis; Abkürzungsverzeichnis; Symbolverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; 1 Inhalt und Aufbau der Arbeit; 1.1 Problemstellung; 1.2 Ziele der Arbeit; 1.3 Aufbau der Arbeit; 2 Steueroptimale Wohnsitzverlagerung als Aufgabe des Steuer-planers; 2.1 Gründe für einen Wegzug; 2.2 Besonderheiten der grenzüberschreitenden Steuerplanung; 2.3 Planungsphasen; 2.4 Das Steuerplanungsmodell Wohnsitzverlagerung; 3 Rechtliche Würdigung der Wohnsitzverlagerung; 3.1 Zivilrechtliche Grundlagen der Wohnsitzverlagerung
    Description / Table of Contents: 6.3 Vermeidung der deutschen beschränkten Erbschaftsteuerpflicht6.4 Vermeidung der Wegzugsbesteuerung; 6.5 Vermeidung der überdachenden Besteuerung; 6.6 Ausnutzung erbschaftsteuerlicher Freibeträge; 7 Thesenförmige Zusammenfassung; Anhang; Literaturverzeichnis; Sonstige Quellen; Urteilsregister;
    Description / Table of Contents: 3.2 Steuerrechtliche Behandlung der Wohnsitzverlagerung in Deutschland3.3 Steuerrechtliche Behandlung der Wohnsitzverlagerung in Österreich; 3.4 Steuerrechtliche Behandlung der Wohnsitzverlagerung in der Schweiz; 3.5 Mögliche Doppelbesteuerungsfälle und deren Ursachen; 3.6 Erbschaftsteuer-Doppelbesteuerungsabkommen mit Österreich; 3.7 Besonderheiten der Doppelbesteuerungsabkommen mit der Schweiz; 4 Analyse der verschiedenen Parameter bei der Wohnsitzverla-gerung und ihrer steuerlichen Folgen; 4.1 Vermögensund Einkommensstrukturierung; 4.2 Wohnsitzwahl; 4.3 Persönliche Rahmenbedingungen
    Description / Table of Contents: 5 Analyse der Wohnsitzverlagerung nach Österreich und in aus-gewählte Kantone der Schweiz5.1 Nachfolgeplanung bei ausgewählten Fallgruppen; 5.2 Prämissen des Planungsmodells; 5.3 Fallgruppe 1 - Bargeld oder Bankguthaben; 5.4 Fallgruppe 2 - Anteile an Kapitalgesellschaften; 5.5 Fallgruppe 3 - Grundvermögen; 5.6 Fallgruppe 4 - Betriebsvermögen; 5.7 Analyse der Ergebnisse differenziert nach den einzelnen Zuzugsstaaten; 6 Gestaltungsmöglichkeiten zur weiteren Vermögensmaximie-rung bei getroffener Wahl des Zuzugsstaates; 6.1 Vermeidung der deutschen unbeschränkten Steuerpflicht; 6.2 Schuldenabzug
    Note: Description based upon print version of record
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  • 7
    ISBN: 3110231034
    Language: French
    Pages: Online Ressource (19253 KB, 282 S.)
    Edition: 1. Aufl.
    Edition: Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
    Series Statement: Canadiana Romanica v. 23
    Parallel Title: Print version Français du Canada - Français de France VIII : Actes du huitième Colloque international de Trèves, du 12 au 15 avril 2007
    DDC: 306.44971
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    Keywords: French language Congresses Dialects ; French language Congresses Variation ; French language Congresses Dialects ; French language Congresses ; Lexicography Franco-Canadian ; Dialectology ; Toponomastics ; Linguistic Geography
    Abstract: Der Band enthält Beiträge zu einem internationalen Kolloquium, welches (seit 1985) in regelmäßigen Abständen diesseits und jenseits des Atlantik stattfindet und dem kontrastierenden Studium des Französischen in Europa und Kanada gewidmet ist. Bei dem Trierer Treffen von 2007 standen insbesondere die unterschiedlichen Varietäten des Französischen im Mittelpunkt, die in Europa und Kanada zu beobachten sind und beiden Varianten ihr unverwechselbares Aussehen verleihen. Spezialisten aus Kanada, Frankreich und Deutschland haben neueste Ergebnisse ihrer Forschung aus den Bereichen Phonetik und Phonologie, Wortschatz und Lexikographie, Wortbildung, Geschichte des Französischen und zur Geschichte der (französischsprachigen) Ortsnamen im heutigen Kanada vorgetragen. The book contains papers presented at an international colloquium which has taken place at regular intervals (since 1985) and which is devoted to the contrasting study of the French language in Europe and Canada. In 2007 the focus was on the different varieties of French that can be observed in France and in Canada. Here specialists from Canada, France and Germany present their research results in the fields of phonetics and phonology, vocabulary and lexicography, word formation, history of the French language and the history of (French) place names in present-day Canada.
    Description / Table of Contents: Frontmatter; Table des matières; Présentation du Colloque « Variétés européennes et nord-américaines du français »; I. Des deux côtés de l'Atlantique; II. Prises de positions; IV. Méthodes et descriptions; IV. Histoires; V. Politiques; Backmatter;
    Note: Includes bibliographical references , Electronic reproduction; Available via World Wide Web
    URL: Cover
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  • 8
    ISBN: 1402099371
    Language: English
    Pages: Online Ressource (3088 KB, 309 S.)
    Edition: 1. Aufl.
    Parallel Title: Print version The New Middle Classes
    DDC: 305.55
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    Keywords: Electronic books ; Mittelstand ; Internationaler Vergleich
    Abstract: The new middle classes of developing countries are held responsible for boosting extremely resource-intensive lifestyles beyond the OECD-world thus thwarting ongoing efforts to attain a more sustainable future. But how homogeneous are their consumption patterns and why should not globalization include the extension of environmental concern, too? 'The New Middle Classes' challenges a narrow understanding of lifestyles and consumption by analyzing the issue not only in terms of attitudes and preferences but of socio-economic features and governmental policies, too. Original contributions from internationally renowned researchers bring fresh multidisciplinary insights in both theoretical and empirical respect. 'The New Middle Classes' will be of interest mainly to sociologists, political scientists, human geographers, and anthropologists.
    Description / Table of Contents: Preface; Acknowledgements; Contents; List of Figures; List of Tables; About the Authors; 1 Who are the New Middle Classes and why are they Given so Much Public Attention?; Part I Modernities, Globalization and Consumption; 2 Convergence and Divergence in Societal Modernization: Global trends, Regional Variations, and Some Implications for Sustainability; 3 Consumerist Lifestyles in the Context of Globalization: Investigating Scenarios of Homogenization, Diversification and Hybridization; 4 Who are the Globalizers? The Role of Education and Educational Elites
    Description / Table of Contents: 5 Provider Strategies and the Greening of Consumption Practices: Exploring the Role of Companies in Sustainable Consumption6 From Small Objects to Cars: Consumption Expansion in East Asia; Part II New Middle Classes in China, Brazil, Ecuador and Israel; 7 Rising Capitalism, Emerging Middle-Classes and Environmental Perspectives in China: A Weberian Approach; 8 Globalization of Lifestyle: Golfing in China; 9 Who are the Knowledge Workers of Campinas, SP, Brazil and how do they Live? Local Impacts of Global Trends
    Description / Table of Contents: 10 Sustainability of a Life M0s C0modo? Agricultural Change, Remaking Families, and the Emerging Indigenous Middle Class in the Ecuadorian Andes11 New Middle Class and Environmental Lifestyle in Israel; Part III New Middle Classes in India; 12 The Political Economy of Lifestyle: Consumption, India0s New Middle Class and State-Led Development; 13 0Environmentality0 in the Neoliberal City: Attitudes, Governance and Social Justice; 14 India0s 0New Middle Class0 and the Globalising City: Software Professionals in Bangalore, India
    Description / Table of Contents: 15 The Changing Food Scenario and the Middle Classes in the Emerging Megacity of Hyderabad, India16 Highly Qualified Employees in Bangalore, India: Consumerist Predators?; Index;
    Note: Description based upon print version of record
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  • 9
    ISBN: 9783540777953
    Language: English
    Pages: XVI, 428 S. , graph. Darst.
    Edition: Online-Ausg. [S.l.] eblib Online-Ressource
    Parallel Title: Druckausg. Bodvarsson, Örn B. The economics of immigration
    DDC: 304.82
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    Keywords: Migrationsforschung ; Internationale Migration ; Wirkungsanalyse ; Theorie ; Welt ; Migrationspolitik ; USA ; Kanada ; Europa ; Internationale Migration ; Wirtschaftstheorie ; Internationale Mobilität ; Wirtschaftstheorie ; Einwanderung ; Wirtschaft ; Wirtschaftliche Lage ; Migration
    URL: Cover
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  • 10
    Online Resource
    Online Resource
    Stuttgart : Schäffer-Poeschel
    ISBN: 9783791028200
    Language: German
    Edition: 2. Aufl.
    Edition: Online-Ausg. [s.I.] eblib Online-Ressource (1 online resource (189 p.))
    Series Statement: EBL-Schweitzer
    Parallel Title: Druckausg. Fritz, Thomas, 1952 - Gezielte Vermögensnachfolge durch Testament und Schenkung
    Parallel Title: Druckausg. Fritz, Thomas, 1952 - Gezielte Vermögensnachfolge durch Testament und Schenkung
    DDC: 306.3
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    Keywords: Estate planning ; Inheritance and succession ; Inheritance and transfer tax ; Electronic books ; Deutschland ; Erbrecht
    Note: Description based upon print version of record
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  • 11
    Online Resource
    Online Resource
    München :Oldenbourg,
    ISBN: 978-3-486-58562-9 , 978-3-486-59353-2
    Language: German
    Pages: 1 Online-Ressource : , Ill., graph. Darst.
    Series Statement: Lehr- und Studienbuchreihe Schlüsselkompetenzen
    Parallel Title: Erscheint auch als Brunner, Anne Kreativer denken
    DDC: 153.4203
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    Keywords: Kreatives Denken. ; Wörterbuch ; Kreatives Denken
    Abstract: Review quote. A quote from a review of the product: Alles in allem: Trainer, Berater und Coaches mögen zugreifen! (www.gabal.de) Der Preis ist, verglichen mit anderen Manualen, günstig, das Buch ist also uneingeschränkt für eine breite Leserschaft zu empfehlen. (Public Health Forum, Dezember 2008) Empfehlenswert deshalb, weil es vor Zitaten nur so wimmelt, nicht irgendwelche natürlich, sondern durchgehend hat die Autorin am Rande des Textes viel Originales und Originelles bereit gestellt. Ihrem Anspruch, auf Originalquellen einzugehen, wird sie durchgehend gerecht. (www.pr-guide.de) Eine interessante Reise in die Welt der Kreativität, die für alle interessant ist, die ihren kreativen Horizont erweitern wollen. (Freiburger Uni-Magazin, Dezember 2008)
    Abstract: Main description: Kreativität - wer möchte nicht über diese Fähigkeit verfügen? Kreativität ist eine Schlüsselkompetenz, die in fast allen Lebensbereichen gefragt ist: in Wissenschaft und Technik, im künstlerischen Schaffen, in der stillen Reflexion - selbst im privaten Leben. Der vorliegende Band gibt eine Einführung und Übersicht zum Thema. Zahlreiche Grafiken sorgen für eine anschauliche Darstellung. Im ersten Teil werden Konzepte und Modelle vorgestellt. Dabei kommen auch bekannte Persönlichkeiten zu Wort: Was können wir von Leonardo da Vinci, Einstein oder Edison lernen? Der zweite Teil bildet den Schwerpunkt des Buches: er zeigt Wege auf, um Kreativität systematisch zu fördern und weiterzuentwickeln. Dazu dient eine Methodenübersicht "von A-Z": Ausfallschritt-Technik, Brainwriting Pool, CATWOE, Walt-Disney-Methode oder die Zufallsmethode sind nur einige davon. Diese im Unterricht erprobten Methoden werden systematisch dargestellt und können Schritt für Schritt selbst eingesetzt werden. Abgerundet wird der Band mit einem Ausblick und einigen Tipps für die Praxis. Besonderer Wert wurde auf eine systematische Darstellung der Methoden und auf eine gründliche Recherche der zu Grunde liegenden Quellen gelegt. Der Band wendet sich an Lehrende und Lernende gleichermaßen: an Hochschullehrer, Trainer, Moderatoren, Studierende, Seminarteilnehmer, Praktiker - und alle an Kreativität Interessierte.
    Note: In: Onldenbourg-link.com
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  • 12
    Online Resource
    Online Resource
    San Francisco, CA : Berrett-Koehler Publishers
    ISBN: 9781576756256 , 1576756254
    Language: English
    Pages: XIV, 222 S.
    Edition: 2. ed., [rev. and updated]
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2010 Online-Ressource ebrary online Electronic reproduction; Available via World Wide Web
    Edition: [S.l.] Ebrary
    Series Statement: A BK business book
    Parallel Title: Druckausg. Thomas, David C., 1947 - Cultural intelligence
    DDC: 658.049
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    Keywords: Intercultural communication ; Cross-cultural orientation ; Cultural awareness ; Corporate culture ; Business anthropology ; Management Cross-cultural studies ; Intercultural communication ; Führung ; Interkulturelle Kompetenz ; Internationales Management
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
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  • 13
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften
    ISBN: 9783531916262
    Language: German
    Pages: Online-Ressource (447S, digital)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Habersam, Michael, 1965 - Management öffentlicher Krankenhäuser
    DDC: 301
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    Keywords: Krankenhaus ; Nonprofit-Management ; Organisationsforschung ; Empirische Methode ; Österreich ; Sociology ; Social Sciences, general ; Krankenhausbetriebslehre ; Krankenhaus ; Management
    URL: Cover
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  • 14
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften
    ISBN: 9783531918365
    Language: German
    Pages: Online-Ressource (277S. 7 Abb, digital)
    Edition: 4. Auflage
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Heinze, Thomas, 1942 - Kultursponsoring, Museumsmarketing, Kulturtourismus
    DDC: 301
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    Keywords: Kulturmanagement ; Sponsoring ; Museum ; Nonprofit-Marketing ; Kulturtourismus ; Geisteswissenschaft ; Sociology ; Social Sciences, general ; Kulturmanagement
    URL: Cover
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  • 15
    ISBN: 9783531919911
    Language: German
    Pages: Online-Ressource (319 S., 11 Abb.)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Arbeitsmarktpolitik in der sozialen Marktwirtschaft
    DDC: 301
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    Keywords: Arbeitsmarktpolitik ; Geschichte ; Policy-Mix ; Arbeitsmarktreform ; Soziale Marktwirtschaft ; Deutschland ; Political science ; Sociology ; Social Sciences, general ; Deutschland ; Arbeitsmarktpolitik ; Soziale Marktwirtschaft ; Arbeitsförderungsgesetz ; Sozialgesetzbuch 〈 II〉 ; Sozialgesetzbuch 〈 III〉 ; SGB II ; SGB III ; Arbeitsmarktpolitik*Geschichte*Policy-Mix*Hartz-Reform*Soziale Marktwirtschaft*Deutschland ; Aufsatzsammlung ; Deutschland ; Arbeitsmarktpolitik ; Soziale Marktwirtschaft
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  • 16
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften
    ISBN: 9783531916514
    Language: German
    Pages: Online-Ressource (406S. 78 Abb, digital)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T.
    DDC: 301
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    Keywords: Political science ; Sociology ; Social Sciences, general
    URL: Cover
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  • 17
    ISBN: 9783531918198
    Language: German
    Pages: Online-Ressource (V, 266S. 21 Abb, digital)
    Edition: 2. Auflage
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Interne Kommunikation von Unternehmen
    DDC: 301
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    Keywords: Interne Kommunikation ; Unternehmenskultur ; Organisationstheorie ; Sociology ; Social Sciences, general ; Aufsatzsammlung ; Unternehmenskultur ; Innerbetriebliche Kommunikation ; Organisationsentwicklung ; Unternehmen ; Kommunikation ; Interkulturelles Management
    URL: Cover
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  • 18
    Online Resource
    Online Resource
    Wiesbaden : VS Verl. für Sozialwiss.
    ISBN: 9783531915913
    Language: German
    Pages: Online-Ressource (206 S.)
    Edition: 4., überarb. Aufl.
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Deg, Robert Basiswissen Public Relations
    DDC: 301
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    Keywords: Öffentlichkeitsarbeit ; Sociology ; Social Sciences, general ; Öffentlichkeitsarbeit
    URL: Cover
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  • 19
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften
    ISBN: 9783531918600
    Language: German
    Pages: Online-Ressource (298S. 44 Abb, digital)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Grimm, Reinhard Einfach komplex
    DDC: 301
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    Keywords: Sociology ; Philosophy (General) ; Applied psychology ; Social Sciences, general ; Projektmanagement ; Komplexität ; Teamwork
    URL: Cover
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  • 20
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften
    ISBN: 9783531914978
    Language: German
    Pages: Online-Ressource (218S. 32 Abb., 3 Abb. in Farbe, digital)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Schiffers, Bertram Verfügungsrechte im Stadtumbau
    DDC: 301
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    Keywords: Sociology ; Social Sciences, general ; Stadtumbau ; Schrumpfen ; Altbaugebiet ; Immobilienmarkt ; Nutzungsrecht ; Institutionenökonomie
    URL: Cover
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  • 21
    Online Resource
    Online Resource
    Bogotá, DC : Siglo del Hombre Ed. | Ciudad de Buenos Aires : Clacso
    ISBN: 9789586651431
    Language: Spanish
    Pages: Online-Ressource (381 S.) , Ill.
    Edition: 1. ed.
    Edition: Online-Ausg. 2010 Recurso electronico; Disponible via World Wide Web
    Series Statement: Biblioteca universitaria
    Series Statement: Ciencias sociales y humanidades
    Series Statement: Colección Pensamiento crítico latinoamericano
    Parallel Title: Druckausg. Miró, Carmen A. América Latina, población y desarrollo
    DDC: 304.6
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    Keywords: Economic development ; Latin America Economic policy
    Note: Recurso electronico; Disponible via World Wide Web
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  • 22
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : transcript Verlag | The Hague : OAPEN Foundation
    Language: German
    Pages: 1 Online-Ressource (276 pages)
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    Keywords: College of Europe ; Europäische Union ; Politische Elite ; Ausbildung ; Sozialisation ; Elite
    Abstract: Europäische Eliten - wer sind sie? Kulturpolitische Ambitionen der Europäischen Union einerseits, gelebter Alltag in EU-Europa andererseits - am Collège dEurope (Europakolleg) berühren sich diese Sphären seit 1948. Studierende bereiten sich hier auf eine Tätigkeit in den EU-Institutionen in Brüssel vor. Die zukünftigen Experten der Europäisierung sind transnational bewandert und machen sich am Europakolleg die kulturellen und sozialen Codes des EU-Machtfelds zu eigen. Wird hier der »Homo Europaeus« geschaffen? Auf der Grundlage von Interviews und mehrmonatiger Feldforschung vor Ort zeichnet dieses Buch ein detailliertes Bild des Internats- und Studienalltags und der Entstehung des spezifischen EU-Habitus
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  • 23
    Online Resource
    Online Resource
    Innsbruck : innsbruck university press | The Hague : OAPEN Foundation
    ISBN: 9783902571939
    Language: English
    Pages: 1 Online-Ressource (204 Seiten)
    Series Statement: canadiana oenipontana 9
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    Keywords: Akadier ; Cajun ; Minderheitenpolitik ; Kultur ; Nordamerika ; Aufsatzsammlung
    Abstract: For most people, the terms "Acadiens", "Cadiens", and "Cajuns" are interchangeable words supposed to describe the same identities with regional variations depending on the Acadian or Louisiana context. The papers presented in this volume shed a new light on these identities by reinterpreting history, politics, language, literature, and popular culture in the light of current scholarly schemes. - Les termes "Acadiens", "Cadiens", and "Cajuns" sont interchangeables pour la plupart des gens et renvoient à une seule et même identité avec des variantes régionales dépendant du contexte acadien ou louisianais. Les essais rassemblés dans ce volume remettent en cause ce mythe en revendiquant une compréhension plus sophistiquée de l’histoire, de la politique, de la langue, de la littérature et de la culture populaire de ces minorités francophones en Amérique du Nord.
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  • 24
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531916262 , 3531916262
    Language: German
    Pages: 1 Online-Ressource (447 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Habersam, Michael Management öffentlicher Krankenhäuser
    DDC: 301
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    Keywords: Krankenhausbetriebslehre ; Krankenhaus ; Management ; Sociology ; Economic sociology ; Sociology ; Economic Sociology
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  • 25
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531915890 , 3531915894
    Language: German
    Pages: 1 Online-Ressource (440 Seiten) , 1 Abb.
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Menz, Wolfgang Die Legitimität des Marktregimes
    DDC: 306.3
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    Keywords: Arbeitsleistung ; Leistung ; Bewertungssystem ; Vergütung ; Gerechtigkeit ; Legitimation ; Betrieb ; Leistungsprinzip ; Wandel ; Markt ; Handlungsorientierung ; Economic sociology ; Sociology ; Economic Sociology ; Sociology
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  • 26
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531916194 , 353191619X
    Language: German
    Pages: 1 Online-Ressource (281 Seiten) , 5 Abb.
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Komplexe Regionen - Regionenkomplexe
    DDC: 301
    RVK:
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    Keywords: Regionalentwicklung ; Stadtentwicklung ; Region ; Wandel ; Sociology ; Sociology ; Aufsatzsammlung
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  • 27
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531913889 , 3531913883
    Language: German
    Pages: 1 Online-Ressource (VIII, 299 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Hacket, Anne Lohnt sich Mobilität?
    DDC: 301
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    Keywords: Arbeitsmobilität ; Einkommensentwicklung ; Berufsanfänger ; Sociology ; Economic sociology ; Sociology ; Economic Sociology ; Deutschland
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  • 28
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531916903 , 3531916904
    Language: German
    Pages: 1 Online-Ressource (166 Seiten) , 4 Abb.
    Edition: 1st ed. 2009
    Series Statement: Perspektiven der Sozialpolitik
    Parallel Title: Erscheint auch als Opielka, Michael Grundeinkommen und Werteorientierungen
    DDC: 301
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    Keywords: Garantiertes Mindesteinkommen ; Wertorientierung ; Sociology ; Sociology ; Deutschland
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  • 29
    Online Resource
    Online Resource
    Mering : Rainer Hampp Verlag | [München] : [GBI-Genios Wirtschaftsdatenbank GmbH]
    ISBN: 9783866183087
    Language: German
    Pages: Online-Ressource
    Edition: 1. Auflage
    Series Statement: Arbeit und Alltag
    DDC: 306.36
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    Keywords: Entgrenzung ; Arbeitskultur ; Volkskunde ; Strukturwandel ; Arbeitsflexibilisierung ; Arbeit ; Alltag ; Lebensführung ; Arbeitswelt ; Subjektivität ; Einbindung ; Prekariat ; Aufsatzsammlung
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  • 30
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden | Cham : Springer International Publishing AG
    ISBN: 9783658255909 , 3658255900
    Language: German
    Pages: 1 Online-Ressource (195 Seiten)
    Edition: 1st ed. 2009
    Series Statement: Klassiker der Sozialwissenschaften
    Parallel Title: Erscheint auch als Coser, Lewis A Theorie sozialer Konflikte
    DDC: 301
    RVK:
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    Keywords: Sozialer Konflikt ; Sociology ; Sociology
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  • 31
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531913506 , 3531913506
    Language: German
    Pages: 1 Online-Ressource (VII, 224 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Priddat, Birger P Politische Ökonomie
    DDC: 301
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    Keywords: Ökonomische Theorie der Politik ; Sociology ; Economic sociology ; Sociology ; Economic Sociology
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  • 32
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531919676 , 3531919679
    Language: German
    Pages: 1 Online-Ressource (344 Seiten) , 59 Abb.
    Edition: 2nd ed. 2009
    Parallel Title: Erscheint auch als Wendt, Claus Krankenversicherung oder Gesundheitsversorgung?
    DDC: 301
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    Keywords: Gesundheitswesen ; Sociology ; Political science ; Sociology ; Political Science ; Deutschland ; Österreich ; Großbritannien ; Dänemark
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  • 33
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531915913 , 3531915916
    Language: German
    Pages: 1 Online-Ressource (206 Seiten)
    Edition: 4th ed. 2009
    Parallel Title: Erscheint auch als Deg, Robert M Basiswissen Public Relations
    DDC: 302.23
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    Keywords: Öffentlichkeitsarbeit ; Mass media ; Communication ; Media Sociology ; Media and Communication
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  • 34
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531917498 , 3531917498
    Language: German
    Pages: 1 Online-Ressource (131 Seiten) , 27 Abb.
    Edition: 1st ed. 2009
    Series Statement: Kunst- und Kulturmanagement
    Parallel Title: Erscheint auch als Günter, Bernd Kulturmarketing
    DDC: 301
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    Keywords: Kulturelle Einrichtung ; Marketing ; Sociology ; Culture ; Mass media ; Sociology ; Sociology of Culture ; Media Sociology
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  • 35
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531918204 , 3531918206
    Language: German
    Pages: 1 Online-Ressource (IV, 347 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Kels, Peter Arbeitsvermögen und Berufsbiografie
    DDC: 306.3
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    Keywords: Humanvermögen ; Personalentwicklung ; Personalpolitik ; Arbeitswelt ; Arbeitsflexibilisierung ; Karriereplanung ; Economic sociology ; Sociology ; Economic Sociology ; Sociology
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  • 36
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531913865 , 3531913867
    Language: German
    Pages: 1 Online-Ressource (XIV, 170 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Schulze, Alexander Sozioökonomische Konsequenzen der Fertilität
    DDC: 301
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    Keywords: Familie ; Armut ; Risiko ; Kinderzahl ; Längsschnittuntersuchung ; Fertilität ; Sozioökonomischer Wandel ; Sociology ; Social structure ; Equality ; Sociology ; Social Structure ; Deutschland
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  • 37
    Online Resource
    Online Resource
    New York, NY : Springer New York
    ISBN: 9781441900661
    Language: English
    Pages: Online-Ressource (digital)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. Powell, Jason The Welfare State in post-industrial society
    DDC: 301
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    Keywords: Social sciences ; Regional planning ; Economics ; Political science ; Sociology ; Migration ; Social Sciences ; Public welfare ; Welfare state ; Globalization ; Social aspects ; Aufsatzsammlung ; Wohlfahrtsstaat
    URL: Cover
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  • 38
    Online Resource
    Online Resource
    Los Angeles : Sage
    ISBN: 9781483342894
    Language: English
    Pages: 1 Online-Ressource (560 Seiten)
    Parallel Title: Erscheint auch als The Sage handbook of intercultural competence
    DDC: 303.48/209051
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    Keywords: Electronic books ; Interkulturelles Verstehen ; Intercultural communication ; Cultural pluralism ; Aufsatzsammlung ; Kulturkontakt ; Interkulturelle Kompetenz
    Abstract: Bringing together leading experts and scholars from around the world, this Handbook provides a comprehensive overview of the latest theories and research on intercultural competence. It will be a useful and invaluable resource to administrators, faculty, researchers, and students.
    Abstract: Interdisciplinary and cutting edge handbook on cultural competence, with contributions from leading authors accross the globe.
    Abstract: Cover Page -- Title -- Copyright -- Contents -- Acknowledgments -- Foreword -- Preface -- PART I: CONCEPTUALIZING INTERCULTURAL COMPETENCE -- Chapter 1. Conceptualizing Intercultural Competence -- Chapter 2. The Identity Factor in Intercultural Competence -- Chapter 3. The Interculturally Competent Global Leader -- Chapter 4. The Moral Circle in Intercultural Competence: Trust Across Cultures -- Chapter 5. Intercultural Conflict Competence as a Facet of Intercultural Competence Development: Multiple Conceptual Approaches -- Chapter 6. Cultivating Intercultural Competence: A Process Perspective -- Chapter 7. Developing Globally Competent Citizens: The Contrasting Cases of the United States and Vietnam -- Chapter 8. Understanding Africans' Conceptualizations of Intercultural Competence -- Chapter 9. An Associative Approach to Intercultural Communication Competence in the Arab World -- Chapter 10. A Chinese Model of Intercultural Leadership Competence -- Chapter 11. Intercultural Competence in German Discourse -- Chapter 12. India: A Cross-Cultural Overview of Intercultural Competence -- Chapter 13. Interculturality Versus Intercultural Competencies in Latin America -- Chapter 14. Synthesizing Conceptualizations of Intercultural Competence: A Summary and Emerging Themes -- PART II: APPLYING INTERCULTURAL COMPETENCE -- Chapter 15. Intercultural Competence in Human Resources-Passing It On: Intercultural Competence in the Training Arena -- Chapter 16. Intercultural Competence in Business-Leading Global Projects: Bridging the Cultural and Functional Divide -- Chapter 17. Intercultural Competence in Teacher Education- Developing the Intercultural Competence of Educators and Their Students: Creating the Blueprints -- Chapter 18. Intercultural Competence in Foreign Languages-The Intercultural Speaker and the Pedagogy of Foreign Language Education.
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  • 39
    ISBN: 9781412934275
    Language: English
    Pages: XVIII, 518 S. , Ill., graph. Darst.
    Edition: 1. publ.
    Edition: Online-Ausg. 2010 Online-Ressource
    Parallel Title: Druckausg. The Sage handbook of organizational behavior; 2 ; 2: Macro approaches
    Angaben zur Quelle: 2
    DDC: 302.35
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    Keywords: Organizational behavior ; Organisationspsychologie
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  • 40
    Language: English
    Pages: 1 Online-Ressource
    Dissertation note: Bamberg, Univ., Diss., 2009
    DDC: 306.46130869120943
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    Keywords: Gesundheit ; Einwanderer ; Deutschland ; Hochschulschrift ; Deutschland ; Einwanderer ; Gesundheit
    URL: Volltext  (kostenfrei)
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  • 41
    Online Resource
    Online Resource
    Wiesbaden :VS Verlag für Sozialwissenschaften / GWV Fachverlage GmbH, Wiesbaden,
    In:  Springer eBooks
    ISBN: 978-3-531-91771-9
    Language: German
    Pages: 1 Online-Ressource : , v.: digital.
    Titel der Quelle: Springer eBooks
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    Keywords: Erziehung ; Education ; Education (general) ; Unternehmen. ; Organisationsentwicklung ; Lehrbuch ; Unternehmen ; Organisationsentwicklung
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  • 42
    Online Resource
    Online Resource
    Wallingford : CABI
    ISBN: 9781845935252
    Language: English
    Pages: Online-Ressource (1 online resource (282 p.))
    Edition: Online-Ausg.
    Series Statement: EBL-Schweitzer
    Parallel Title: Druckausg.: : Event management and sustainability
    DDC: 394.2068
    RVK:
    Keywords: Electronic books
    Abstract: Contents; Contributors; Preface; PART I: CONCEPTS OF SUSTAINABILITY WITHIN THE EVENTS SECTOR; PART II: ECONOMIC, SOCIAL AND ENVIRONMENTAL IMPACTS OF EVENTS; PART III: MANAGEMENT MODELS AND FEASIBILITY OF SUSTAINABLE EVENTS; PART IV: MANAGEMENT MODELS AND FEASIBILITY OF SUSTAINABLE EVENTS; PART V: SUSTAINABLE EVENTS - CASE STUDIES; Index. - Sustainable management is an important consideration for businesses and organisations. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply
    Note: Description based upon print version of record
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  • 43
    Online Resource
    Online Resource
    Oxford : Wiley-Blackwell
    ISBN: 1405139536 , 9781405139533
    Language: English
    Pages: Online-Ressource (xvi, 260 p) , ill , 25 cm
    Edition: 3rd ed
    Edition: Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
    Series Statement: Wiley Desktop Editions
    Parallel Title: Print version Fashion Marketing
    DDC: 391.0068/8
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    Keywords: Fashion merchandising ; Bekleidungsindustrie ; Marketing
    Abstract: 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a f
    Description / Table of Contents: Contents; List of Contributors; Preface; Acknowledgements; Part A: Understanding Fashion Marketing; 1 An Introduction to Fashion Marketing; 1.1 What is fashion?; 1.2 What is marketing?; 1.3 What is fashion marketing?; 1.4 Fashion marketing in practice; 1.5 How fashion marketing can help the fashion industry; 1.6 What fashion marketers do: five examples; 1.7 Ethical issues in fashion marketing; 1.8 An overview of the fashion marketing process; 1.9 Summary; Further reading; 2 The Fashion Market and the Marketing Environment; 2.1 Introduction; 2.2 The development of the fashion market
    Description / Table of Contents: 2.3 The fashion market: size and structure2.4 Marketing environment; 2.5 Micro-marketing environment; 2.6 Macro-marketing environment; 2.7 Trends in the marketing environment; 2.8 Summary; Further reading; Part B: Understanding and Researching the Fashion Purchaser; 3 The Fashion Consumer and Organizational Buyer; 3.1 Introduction; 3.2 Why study the fashion buyer?; 3.3 Fashion consumer decision-making; 3.4 Psychological processes; 3.5 Sociological aspects of consumer behaviour; 3.6 The organizational buyer; 3.7 Summary; Further reading; 4 Fashion Marketing Research; 4.1 Introduction
    Description / Table of Contents: 4.2 The purpose of marketing research4.3 An overview of the marketing research process; 4.4 Problem definition and setting research objectives; 4.5 Research design; 4.6 Data sources; 4.7 Practical sampling methods; 4.8 Primary data collection methods; 4.9 Data collection methods; 4.10 Questionnaire design; 4.11 Attitude measurement and rating scales; 4.12 The role of marketing research in new product development; 4.13 Forecasting fashion; 4.14 The Internet as a research tool; 4.15 International marketing research; 4.16 Summary; Further reading
    Description / Table of Contents: Part C: Target Marketing and Managing the Fashion Marketing Mix5 Segmentation and the Marketing Mix; 5.1 Introduction and overview; 5.2 Mass marketing and market segmentation; 5.3 Segmentation: rationale, bases and strategy; 5.4 Positioning and perceptual mapping; 5.5 The fashion marketing mix; 5.6 Summary; Further reading; 6 Designing and Marketing Fashion Products; 6.1 Introduction; 6.2 The importance of fashion products; 6.3 The nature of fashion products; 6.4 The fashion industry and new product development; 6.5 Retail buying sequence: autumn and winter season
    Description / Table of Contents: 6.6 The product mix and range planning6.7 Fashion and related life cycles; 6.8 Summary; Further reading; 7 Pricing Garments and Fashion Services; 7.1 Introduction; 7.2 Different views of price; 7.3 The role of price decisions within marketing strategy; 7.4 External factors influencing price decisions; 7.5 Internal factors influencing price decisions; 7.6 Main methods of setting prices; 7.7 Pricing strategies in relation to new products; 7.8 Pricing strategies to match the competition; 7.9 Price changes; 7.10 Summary; Further reading; 8 Fashion Distribution; 8.1 Introduction
    Description / Table of Contents: 8.2 The importance of fashion retailing
    Note: Includes index , Electronic reproduction; Available via World Wide Web
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  • 44
    ISBN: 9783527705405
    Language: German
    Edition: 1. Aufl.
    Edition: Online-Ausg. [s.l.] eblib 2013 Online Ressource
    Parallel Title: Druckausg. Gillmann, Dirk Knigge für Dummies
    DDC: 395
    RVK:
    Keywords: Ratgeber ; Umgangsformen
    URL: Cover
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  • 45
    Online Resource
    Online Resource
    Berkeley : Univ. of California Press | New York, NY : JSTOR
    ISBN: 9780520943483 , 0520943481
    Language: English
    Pages: 1 Online-Ressource (XVI, 361 Seiten)
    Series Statement: California world history library
    Series Statement: The California world history library 9
    Series Statement: The California world history library
    DDC: 304.2
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    Keywords: Historische Umweltforschung ; Human ecology History ; Nature Effect of human beings on ; History ; Environmental sciences History
    Abstract: Since around 1500 C.E., humans have shaped the global environment in ways that were previously unimaginable. Bringing together leading environmental historians and world historians, this book offers an overview of global environmental history throughout this remarkable 500-year period. In eleven essays, the contributors examine the connections between environmental change and other major topics of early modern and modern world history: population growth, commercialization, imperialism, industrialization, the fossil fuel revolution, and more. Rather than attributing environmental change largely.
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  • 46
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531915319 , 3531915312
    Language: German
    Pages: 1 Online-Ressource (277 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Daser, Bettina Mensch oder Kostenfaktor?
    DDC: 306.3
    RVK:
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    Keywords: Personalpolitik ; Outsourcing ; Psychologischer Kontrakt ; Economic sociology ; Labor economics ; Social legislation ; Sociology ; Psychology, Industrial ; Economic Sociology ; Labor Economics ; Labour Law/Social Law ; Sociology ; Work and Organizational Psychology
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  • 47
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531916248 , 3531916246
    Language: German
    Pages: 1 Online-Ressource (441 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Kranz, Olaf Interaktion und Organisationsberatung
    DDC: 301
    RVK:
    Keywords: Organisationsberatung ; Interaktion ; Theorie ; Sociology ; Economic sociology ; Sociology ; Economic Sociology
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  • 48
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531916743 , 3531916742
    Language: German
    Pages: 1 Online-Ressource (335 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Handeln unter Unsicherheit
    DDC: 301
    RVK:
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    Keywords: Moderne ; Entscheidung bei Unsicherheit ; Handlungstheorie ; Sociology ; Sociology ; Aufsatzsammlung
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  • 49
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531918624 , 3531918621
    Language: German
    Pages: 1 Online-Ressource (276 Seiten)
    Edition: 1st ed. 2009
    Series Statement: Wirtschaft + Gesellschaft
    Parallel Title: Erscheint auch als Curbach, Janina Die Corporate-Social-Responsibility-Bewegung
    DDC: 301
    RVK:
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    Keywords: Multinationales Unternehmen ; Corporate Social Responsibility ; Nichtstaatliche Organisation ; Soziologie ; Sociology ; Economic sociology ; Sociology ; Economic Sociology
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  • 50
    Online Resource
    Online Resource
    New York, NY : Springer US | Cham : Springer International Publishing AG
    ISBN: 9780387097534 , 0387097538
    Language: English
    Pages: 1 Online-Ressource (XVIII, 374 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Autonomic Communication
    DDC: 004.6
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    Keywords: Dynamische Makroökonomie ; Nichtlineare Dynamik ; Stochastisches Modell ; Demographie ; Geografie ; Computer networks  ; Telecommunication ; Computer engineering ; Artificial intelligence ; Computers ; Computer Communication Networks ; Communications Engineering, Networks ; Computer Engineering and Networks ; Artificial Intelligence ; Hardware Performance and Reliability ; Aufsatzsammlung
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  • 51
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531917306 , 3531917307
    Language: German
    Pages: 1 Online-Ressource (312 Seiten)
    Edition: 2nd ed. 2009
    Parallel Title: Erscheint auch als Jürgens, Kerstin Arbeits- und Lebenskraft
    DDC: 301
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    Keywords: Reproduktion der Arbeitskraft ; Lebensqualität ; Arbeitssoziologie ; Sociology ; Economic sociology ; Sociology ; Economic Sociology
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  • 52
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531916170 , 3531916173
    Language: German
    Pages: 1 Online-Ressource (172 Seiten) , 25 Abb.
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Haberkern, Klaus Pflege in Europa
    DDC: 305.2
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    Keywords: Altenpflege ; Kontextanalyse ; Internationaler Vergleich ; Sociology ; Social groups ; Sociology of Family, Youth and Aging ; Sociology ; Europa
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  • 53
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531913759 , 3531913751
    Language: German
    Pages: 1 Online-Ressource (XI, 304 Seiten)
    Edition: 1st ed. 2009
    Parallel Title: Erscheint auch als Kette, Sven Bankenregulierung als Cognitive Governance
    DDC: 301
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    Keywords: Kreditwesen ; Regulierung ; Sociology ; Economic sociology ; Sociology ; Economic Sociology
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  • 54
    ISBN: 9783763946143
    Language: German
    Pages: 1 Online-Ressource (398 Seiten)
    Series Statement: Berufsbildung, Arbeit und Innovation - Dissertationen /Habilitationen 16
    Series Statement: Berufsbildung, Arbeit und Innovation - Dissertationen /Habilitationen
    Parallel Title: Erscheint auch als
    Dissertation note: Dissertation Universität Gießen 2008
    DDC: 305.42
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    Keywords: Teenage mothers / Vocational education / Germany ; Women / Employment re-entry / Germany ; Young women / Employment / Germany ; Frau ; Teilzeitbeschäftigung ; Junge Mutter ; Duales System ; Deutschland ; Deutschland ; Hochschulschrift ; Hochschulschrift ; Deutschland ; Duales System ; Teilzeitbeschäftigung ; Junge Mutter
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
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  • 55
    ISBN: 9786612295669 , 9781282295667 , 9781848446106
    Language: English
    Pages: Online-Ressource (XV, 374 S.) , graph. Darst. , 24 cm
    Edition: Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
    Parallel Title: Print version Learning to Compete in European Universities : From Social Institution to Knowledge Business
    DDC: 379.4
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    Keywords: Bildungswesen ; Hochschule ; Hochschulpolitik ; Universitäre Forschung ; Wissenstransfer ; Forschungskooperation ; Kooperation ; Wettbewerb ; USA ; EU-Staaten ; Educational change ; Education, Higher Economic aspects ; Universities and colleges Administration ; Europa ; Universität ; Wettbewerb ; Bildungssystem ; Wandel ; Hochschulbildung ; Wirtschaftliche Betrachtungsweise
    Abstract: Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-based competition in higher education. This book argues that Continental and Nordic universities and higher education institutes face similar pressures that are leading to a structural transformation of the university sector
    Description / Table of Contents: Cover; Copyright; Contents; Figures; Tables; Contributors; Preface; 1. Introduction; 2. Exploring university alliances and comparable academic cooperation structures; 3. Strategy to join the elite: merger and the 2015 agenda at the University of Manchester; 4. Large-scale international facilities within the organization: MAX lab within Lund University; 5. Division of academic labour is limited by the size of the market. Strategy and differentiation of European universities in doctoral education; 6. Polarization of the Swedish university sector: structural characteristics and positioning
    Description / Table of Contents: 7. The American experience in university technology transfer8. Academic patenting in Europe: evidence on France, Italy and Sweden from the KEINS database; 9. The forgotten individuals: attitudes and skills in academic commercialization in Sweden; 10. Elite European universities and the R&D subsidiaries of multinational enterprises; 11. Running the marathon; 12. What does it mean conceptually that universities compete?; 13. From social institution to knowledge business; Index
    Note: Enth. 12 Beitr , Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
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  • 56
    ISBN: 0415462304 , 9780415462303
    Language: English
    Pages: VII, 160 S. , Ill., graph. Darst.
    Edition: Online-Ausg. [S.l.] Ebrary 2011 Online-Ressource ebrary online Electronic reproduction; Available via World Wide Web
    Series Statement: China policy series 7
    Series Statement: China policy series
    Parallel Title: Druckausg. China's information and communications technology revolution
    Parallel Title: Print version China's Information and Communications Technology Revolution : Social Changes and State Responses
    DDC: 303.48330951
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    Keywords: Information technology China ; Communication Technological innovations ; China ; Internet China ; Social change China ; Freedom of information China ; Freedom of expression China ; Tecnología de la informació́n China ; Comunicación Innovaciones tecnológicas ; China ; Internet China ; Cambio social China ; Libertad de información China ; Libertad de expresión China ; Social change ; Freedom of expression ; Communication Technological innovations ; Internet ; Freedom of information ; Information technology ; Informationstechnik ; Kommunikationstechnik ; Sozialer Wandel ; Zivilgesellschaft ; Sozialpolitik ; Regulierung ; E-Government ; China ; Aufsatzsammlung ; Konferenzschrift ; China ; Informationstechnik ; Sozialer Wandel ; China ; Kommunikationstechnik ; Sozialer Wandel
    Abstract: Introduction / Yongnian Zheng and Xiaoling Zhang -- Historical imagination in the study of Chinese digital civil society / Guobin Yang -- Dancing thumbs : mobile telephony in contemporary China / Zhenzhi Guo and Mei Wu -- Regulating e gao : futile efforts of recentralization? / Bingchun Meng -- In the name of good governance : e-government, Internet pornography, and political censorship in China / Guoguang Wu -- Chinese intellectuals and Internet in the formation of a new collective memory / Junhua Zhang -- From "foreign propaganda" to "international communication" : China's promotion of soft power in the age of information and communication technologies / Xiaoling Zhang -- Web engineering in the Chinese context : "let a hundred flowers bloom, a hundred schools of thought contend" / Kieron O'Hara -- The political cost of information control in China : the nation-state and governance / Yongnian Zheng
    Description / Table of Contents: Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Acknowledgements; Introduction; 1 Historical imagination in the study of Chinese digital civil society; 2 Dancing thumbs: Mobile telephony in contemporary China; 3 Regulating e gao: Futile efforts of recentralization?; 4 In the name of good governance: E-government, Internet pornography and political censorship in China; 5 Chinese intellectuals and the Internet in the formation of a new collective memory
    Description / Table of Contents: 6 From "foreign propaganda" to "international communication": China's promotion of soft power in the age of information and communication technologies7 Web engineering in the Chinese context: "Let a hundred flowers bloom, a hundred schools of thought contend"; 8 The political cost of information control in China: The nation-state and governance; Index
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
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  • 57
    ISBN: 9783531916804 , 3531916807
    Language: German
    Pages: 1 Online-Ressource (269 Seiten) , 14 Abb.
    Edition: 1st ed. 2009
    Series Statement: zu / schriften der Zeppelin Universität. zwischen Wirtschaft, Kultur und Politik
    Parallel Title: Erscheint auch als Rationalität der Kreativität?
    DDC: 301
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    Keywords: Kreativität ; Problemlösen ; Sociology ; Sociology ; Aufsatzsammlung
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  • 58
    ISBN: 9783866497290
    Language: German
    Pages: 1 Online-Ressource (136 S.) , graph. Darst.
    Parallel Title: Erscheint auch als
    DDC: 302.35072
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    Keywords: Organisationsforschung ; Qualitative Methode ; Einführung ; Einführung ; Organisationsforschung ; Qualitative Methode
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  • 59
    Online Resource
    Online Resource
    Wiesbaden : VS Verlag für Sozialwissenschaften | Cham : Springer International Publishing AG
    ISBN: 9783531917849 , 3531917846
    Language: German
    Pages: 1 Online-Ressource (VI, 282 Seiten)
    Edition: 1st ed. 2009
    Series Statement: zu / schriften der Zeppelin Universität. zwischen Wirtschaft, Kultur und Politik
    Parallel Title: Erscheint auch als Mehrwertiger Kapitalismus
    DDC: 301
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    Keywords: Kapitalismus ; Sociology ; Economic sociology ; Sociology ; Economic Sociology ; Aufsatzsammlung
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  • 60
    ISBN: 9782355960215
    Language: English
    Pages: 1 Online-Ressource , Illustrationen, Diagramme, Karten
    Series Statement: Observatoire des trafics
    Parallel Title: Erscheint auch als
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  • 61
    Online Resource
    Online Resource
    Opladen ; Farmingtion Hills, MI :Verlag Barbara Budrich,
    ISBN: 9783866497092
    Language: German
    Pages: 1 Online-Ressource (304 Seiten) : , Illustrationen.
    Edition: 2., vollständig überarbeitete und aktualisierte Auflage
    Parallel Title: Erscheint auch als
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    Keywords: Gruppendiskussion. ; Qualitative Sozialforschung. ; Empirische Sozialforschung. ; Aufsatzsammlung ; Gruppendiskussion ; Qualitative Sozialforschung ; Gruppendiskussion ; Empirische Sozialforschung
    Note: Literaturangaben
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  • 62
    Online Resource
    Online Resource
    Chichester, West Sussex : Wiley-Blackwell
    ISBN: 9781444309560
    Language: English
    Pages: 1 Online-Ressource (xvi, 260 Seiten) , Illustrationen
    Edition: Third edition
    Parallel Title: Erscheint auch als Fashion marketing
    Parallel Title: Erscheint auch als Fashion marketing
    DDC: 391.00688
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    Keywords: Bekleidungsindustrie ; Mode ; Marketing ; Großbritannien ; Fashion merchandising ; Marketing ; Fashion merchandising ; Electronic books ; Electronic books ; Buch ; Sammelwerk ; Ratgeber ; Mode ; Marketing
    Abstract: 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
    Abstract: Contents; List of Contributors; Preface; Acknowledgements; Part A: Understanding Fashion Marketing; 1 An Introduction to Fashion Marketing; 1.1 What is fashion?; 1.2 What is marketing?; 1.3 What is fashion marketing?; 1.4 Fashion marketing in practice; 1.5 How fashion marketing can help the fashion industry; 1.6 What fashion marketers do: five examples; 1.7 Ethical issues in fashion marketing; 1.8 An overview of the fashion marketing process; 1.9 Summary; Further reading; 2 The Fashion Market and the Marketing Environment; 2.1 Introduction; 2.2 The development of the fashion market
    Abstract: 2.3 The fashion market: size and structure2.4 Marketing environment; 2.5 Micro-marketing environment; 2.6 Macro-marketing environment; 2.7 Trends in the marketing environment; 2.8 Summary; Further reading; Part B: Understanding and Researching the Fashion Purchaser; 3 The Fashion Consumer and Organizational Buyer; 3.1 Introduction; 3.2 Why study the fashion buyer?; 3.3 Fashion consumer decision-making; 3.4 Psychological processes; 3.5 Sociological aspects of consumer behaviour; 3.6 The organizational buyer; 3.7 Summary; Further reading; 4 Fashion Marketing Research; 4.1 Introduction
    Abstract: 4.2 The purpose of marketing research4.3 An overview of the marketing research process; 4.4 Problem definition and setting research objectives; 4.5 Research design; 4.6 Data sources; 4.7 Practical sampling methods; 4.8 Primary data collection methods; 4.9 Data collection methods; 4.10 Questionnaire design; 4.11 Attitude measurement and rating scales; 4.12 The role of marketing research in new product development; 4.13 Forecasting fashion; 4.14 The Internet as a research tool; 4.15 International marketing research; 4.16 Summary; Further reading
    Abstract: Part C: Target Marketing and Managing the Fashion Marketing Mix5 Segmentation and the Marketing Mix; 5.1 Introduction and overview; 5.2 Mass marketing and market segmentation; 5.3 Segmentation: rationale, bases and strategy; 5.4 Positioning and perceptual mapping; 5.5 The fashion marketing mix; 5.6 Summary; Further reading; 6 Designing and Marketing Fashion Products; 6.1 Introduction; 6.2 The importance of fashion products; 6.3 The nature of fashion products; 6.4 The fashion industry and new product development; 6.5 Retail buying sequence: autumn and winter season
    Abstract: 6.6 The product mix and range planning6.7 Fashion and related life cycles; 6.8 Summary; Further reading; 7 Pricing Garments and Fashion Services; 7.1 Introduction; 7.2 Different views of price; 7.3 The role of price decisions within marketing strategy; 7.4 External factors influencing price decisions; 7.5 Internal factors influencing price decisions; 7.6 Main methods of setting prices; 7.7 Pricing strategies in relation to new products; 7.8 Pricing strategies to match the competition; 7.9 Price changes; 7.10 Summary; Further reading; 8 Fashion Distribution; 8.1 Introduction
    Abstract: 8.2 The importance of fashion retailing
    Abstract: 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a f
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    URL: Cover
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  • 63
    ISBN: 9783865969927 , 3865969925
    Language: German
    Pages: 1 Online-Ressource (160 Seiten) , Illustrationen
    Series Statement: Transfer aus den Sozial- und Kulturwissenschaften 10
    Parallel Title: Erscheint auch als
    DDC: 303.372
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    Keywords: Teilhabe ; Soziale Gerechtigkeit ; Gesellschaft ; Chancengleichheit ; Aufsatzsammlung ; Gesellschaft ; Teilhabe ; Soziale Gerechtigkeit ; Chancengleichheit
    Abstract: Gerechtigkeit ist ein Thema, das Konjunktur hat, was darauf hinweist, dass in unserer Gesellschaft vielfach Ungerechtigkeit empfunden wird. Was aber ist Gerechtigkeit, und kann es sie überhaupt geben? Diesen Fragen sind das Kulturzentrum zakk und der Fachbereich Sozial- und Kulturwissenschaften der Fachhochschule Düsseldorf in einer gemeinsamen Veranstaltungsreihe nachgegangen. In diesem Band finden sich dazu im Ergebnis Ausführungen aus unterschiedlichen fachlichen und praxisbezogenen Perspektiven.
    Note: Literaturangaben
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  • 64
    Online Resource
    Online Resource
    London ; New York : Routledge
    ISBN: 9780203886809 , 0203886801
    Language: English
    Pages: 1 Online-Ressource (xvi, 224 Seiten) , Illustrationen, Diagramme
    Series Statement: Routledge interpretive marketing research 8
    Series Statement: Routledge interpretive marketing research
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 306.3
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    Keywords: Communication en marketing ; Consommateurs - Attitudes - Congrès ; Consommation - Congrès ; Société de consommation ; Consumer behavior Congresses ; Consumption (Economics) Congresses ; Verbraucherverhalten ; Kulturelles System ; Markenpolitik ; Konferenzschrift Toronto, Ontario 2007 ; Verbraucherverhalten ; Markenpolitik ; Verbraucherverhalten ; Kulturelles System
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  • 65
    Online Resource
    Online Resource
    Wiesbaden : VS Verl. für Sozialwiss.
    ISBN: 9783658255909
    Language: German
    Pages: 1 Online-Ressource
    Edition: 1. [Neu]aufl.
    Series Statement: Klassiker der Sozialwissenschaften
    Uniform Title: The functions of social conflict
    Parallel Title: Erscheint auch als
    DDC: 303.6
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    Keywords: Sozialer Konflikt ; Sozialer Konflikt ; Konflikttheorie ; Sozialer Konflikt ; Konflikttheorie
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  • 66
    Online Resource
    Online Resource
    Köln : Deutscher Instituts-Verlag
    ISBN: 9783602454501
    Language: German
    Pages: 1 Online-Ressource (circa 90 Seiten) , Illustrationen
    Series Statement: IW-Analysen Nr. 52
    Parallel Title: Erscheint auch als Meier, Bernd, 1944 - Nanotechnik
    DDC: 338.4762050943
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    Keywords: Nanotechnologie ; Innovation ; Marktgröße ; Technischer Fortschritt ; Risiko ; Industrieforschung ; Investition ; Sozialer Wandel ; Deutschland ; Graue Literatur ; Deutschland ; Nanotechnologie ; Innovation ; Sozioökonomischer Wandel ; Deutschland ; Nanotechnologie ; Innovation ; Wirtschaftsentwicklung ; Nanotechnologie ; Wirtschaftsentwicklung ; Sozioökonomischer Wandel ; Lange Wellen
    Abstract: Der Beitrag befasst sich mit der Frage, welche Potenziale die Nanotechnologie für eine lange Welle des ökonomischen Fortschritts birgt. Nach Betrachtung ihrer verschiedenen sozioökonomischen Dimensionen kann festgehalten werden, dass die Nanotechnologie zu Recht als eine Schlüsselinnovation angesehen wird. Mit ihrer Hilfe lassen sich gänzlich neue Produkte herstellen und vorhandene erheblich verbessern. Das Anwendungsspektrum reicht dabei über wichtige Einsatzbereiche wie Feinmechnik/Optik, IuK-Technik, Chemie und Pharmazie, Fahrzeugbau oder Umwelt- und Energietechnik weit hinaus. Trotz hoher Prognoseunsicherheiten deuten Schätzungen auf ganz erhebliche Marktchancen der Nanotechnologie hin. Damit einher gehen Erwartungen von auf mittlere Sicht bis zu zehn Millionen neuen Arbeitsplätzen weltweit. Voraussetzung für deren Realisierung sind allerdings Unternehmen, welche diese Technik aufgreifen und am Markt durchsetzen. Deutschland steht in der internationalen Nanoforschung mit in der ersten Reihe: Renommierte deutsche Wissenschaftler sind Wegbereiter der Nanotechnologie; die deutsche Ausgangsposition bei FuE-Aufwendungen, Patentanmeldungen und Publikationen kann als leistungsstark eingestuft werden; und auch die deutsche Nano-Bildungslandschaft bietet – mit der Einschränkung des nach wie vor herrschenden Ingenieurmangels – insgesamt gute Voraussetzungen.
    Abstract: This article deals with the potential of nanotechnology to create a sustained surge of economic progress. A review of its various socioeconomic dimensions concludes that nanotechnology is rightly viewed as a key innovation. It can be used to manufacture completely new products and considerably improve existing ones. The range of applications stretches well beyond such important fields as precision engineering/optics, information and communication technology, chemistry and pharmaceuticals, vehicle manufacture and environmental and energy technology. Despite the high degree of uncertainty surrounding forecasts, estimates suggest a very considerable market potential with medium-term expectations of up to ten millions new jobs worldwide. Meeting these expectations, however, will require companies that can take up this technology and make a success of it in the marketplace. Germany is one of the countries in the forefront of nano research: well-known German scientists have pioneered the technology; Germany is already in a strong position in terms of R&D expenditures, patent registrations and publications; and on the whole, apart from the continuing lack of engineers, the Germany educational landscape also offers a good basis for the development of nanotechnology.
    Note: Zusammenfassung in englischer Sprache
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  • 67
    Online Resource
    Online Resource
    Hoboken : Wiley
    ISBN: 9780470494813
    Language: English
    Pages: Online-Ressource (1 online resource (258 p.))
    Edition: 2nd ed (Online-Ausg.)
    Series Statement: J-B Warren Bennis Series v.158
    Series Statement: J-B Warren Bennis Ser. v.158
    Series Statement: EBL-Schweitzer
    Parallel Title: Erscheint auch als Schein, Edgar H., 1928 - 2023 The corporate culture survival guide
    DDC: 302.35
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    Keywords: Unternehmenskultur ; Organisatorischer Wandel ; Verhalten in Organisationen ; Corporate culture.. ; Culture.. ; Organizational behavior ; Corporate culture.;Culture.;Organizational behavior ; Corporate culture ; Culture ; Corporate culture ; Culture ; Organizational behavior ; Electronic books ; Unternehmenskultur ; Electronic books ; Unternehmensentwicklung ; Unternehmenskultur ; Organisationskultur
    Abstract: THE CORPORATE CULTURE SURVIVAL GUIDE: New and Revised Edition; Contents; Preface to the New and Revised Edition; Acknowledgements; The Author; Part I: THE STRUCTURE AND CONTENT OF CULTURE; Chapter 1: WHY BOTHER?; Leadership and Culture Are Intertwined; Subcultures; Samples of How the Leadership/Culture Interaction Matters; How Culture Matters at Different Stages of Growth; Where Does Culture Reside?; The Bottom Line; Chapter 2: WHAT IS CULTURE ANYWAY?; Three Levels of Culture; So, How Do We Define Culture?; Implications of This Definition
    Abstract: The Complexity of Culture: Digital Equipment CorporationThe Bottom Line; Chapter 3: WHAT ARE THE ELEMENTS AND DIMENSIONS OF ORGANIZATIONAL CULTURE?; The Popular View: Inventories and Typologies; Culture Content, Part One: Surviving in the External Environment; Culture Content, Part Two: Integrating the Human Organization; The Bottom Line; Chapter 4: DEEPER ASSUMPTIONS; National and Ethnic Bases of Culture; Assumptions About the Relationship of Humans to Nature; Assumptions About Human Nature; Assumptions About Human Relationships; Assumptions About the Nature of Reality and Truth
    Abstract: Assumptions About TimeAssumptions About Space; Dealing with the Unknowable and Uncontrollable; The Bottom Line; Chapter 5: WHEN AND HOW TO ASSESS YOUR CULTURE; Should You Use a Survey?; Can You Infer Culture from Self-Analysis?; Deciphering Your Company's Culture: A Four-Hour Exercise; Case Examples and Analyses; The Bottom Line; Part II: THE DYNAMICS OF CULTURE FORMATION, EVOLUTION, AND CHANGE; Chapter 6: CULTURAL LEARNING, UNLEARNING, AND TRANSFORMATIVE CHANGE; A Simplifying Model of Learning, Unlearning, and Transformative Change; Disconfirmation
    Abstract: Survival Anxiety (or Guilt) and Learning AnxietyTwo Principles of Learning and Change; How Do You Create Psychological Safety?; What Changes? Cognitive Redefinition; Imitation and Identification Versus Scanning and Trial and Error; Refreezing-Seeking a New Equilibrium; The Bottom Line-Implications for Change Managers; Chapter 7: CULTURE CREATION, EVOLUTION, AND CHANGE IN START-UP COMPANIES; Founding and Early Growth; How Founders and Leaders Embed Cultural Elements; Culture Learning, Evolution, and Change Mechanisms
    Abstract: The Impact of Size and Age- Bureaucratization and the Loss of "Functional Familiarity"Managing Problems of Succession; The Bottom Line; Chapter 8: CULTURE DYNAMICS IN THE MATURE COMPANY; From Ownership to General Management Structures; Culture Change Processes in Organizational Mid-Life: Planned and Managed Culture Change Through Parallel Learning Systems; The Change Team and Change Steps; Structural and Process Interventions; Involving the Employees; The Bottom Line; Chapter 9: MID-LIFE CRISIS AND POTENTIAL DECLINE; Changing Dysfunctional Elements in the Core Culture
    Abstract: Possible Change Mechanisms
    Abstract: The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and merge
    Note: Description based upon print version of record
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  • 68
    Online Resource
    Online Resource
    Berlin, Heidelberg : Springer Berlin Heidelberg
    ISBN: 9783540881971
    Language: English
    Pages: Online-Ressource (XX, 215 p, online resource)
    Series Statement: The Constantinos Karamanlis Institute for Democracy Series on European and International Affairs
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer eBook Collection
    Series Statement: Humanities, Social Science and Law
    Parallel Title: Druckausg. Turkey's accession to the European Union
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    Keywords: European Union Membership ; Europe Economic policy ; Commercial law ; Political science ; Social Sciences, general ; Turkey Foreign relations ; European Union countries ; Aufsatzsammlung ; Türkei ; Beitritt ; Europäische Union ; Türkei ; Beitritt ; Europäische Union
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    URL: Cover
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  • 69
    Online Resource
    Online Resource
    London : Palgrave Macmillan
    ISBN: 9780230233737
    Language: English
    Pages: Online-Ressource (XIII, 329 p, online resource)
    Series Statement: Palgrave Texts in Econometrics
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als Godfrey, L. G., 1946 - Bootstrap tests for regression models
    RVK:
    Keywords: Regressionsanalyse ; Bootstrap-Verfahren ; Economics ; Statistics ; Economic theory ; Econometrics ; Regressionsanalyse ; Bootstrap-Statistik
    Abstract: An accessible discussion examining computationally-intensive techniques and bootstrap methods, providing ways to improve the finite-sample performance of well-known asymptotic tests for regression models. This book uses the linear regression model as a framework for introducing simulation-based tests to help perform econometric analyses.
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    URL: Cover
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  • 70
    ISBN: 9780230246850
    Language: English
    Pages: Online-Ressource (XXIV, 366 p, online resource)
    Series Statement: Finance and Capital Markets Series
    Series Statement: Palgrave Macmillan Finance and Capital Markets Series
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer eBook Collection
    Series Statement: Palgrave Economics & Finance Collection
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als McGill, Ross, 1955 - Investment withholding tax
    RVK:
    Keywords: Quellensteuer ; Doppelbesteuerung ; Außensteuerrecht ; Auslandsinvestition ; Unternehmensbesteuerung ; Finance ; Investments Taxation ; Withholding tax ; Portfolio management ; Accounting ; Bookkeeping ; Finance, Public ; Corporations Finance ; Benchmarking ; corporate governance ; Investment ; management ; marketing ; optimization ; performance ; regulation ; service ; strategic management ; trends
    Abstract: This book provides a clear and concise explanation of withholding tax and how to leverage best practice to generate improved investment performance. It gives practical guidance to financial service firms and investors to help them understand the issues involved, trends and practicalities of maximizing returns on investment
    Description / Table of Contents: Cover; Contents; List of Figures; List of Tables; List of Abbreviations and Acronyms; Preface; Acknowledgements; About the Author; PART 1 ESSENTIALS; PART 2 PRACTICE; PART 3 TECHNOLOGY; PART 4 PERFORMANCE; PART 5 THE FUTURE; Conclusion; Appendix 1 Withholding Tax and Corporate Governance; Appendix 2 OECD Model Tax treaty (2008); Appendix 3 FISCO Second Report 2007; Appendix 4 Spanish Eurobond Relief at Source Procedure; Appendix 5 Important Notice; Further Reading; Index
    Description / Table of Contents: Cover; Contents; List of Figures; List of Tables; List of Abbreviations and Acronyms; Preface; Acknowledgements; About the Author; PART 1 ESSENTIALS; PART 2 PRACTICE; PART 3 TECHNOLOGY; PART 4 PERFORMANCE; PART 5 THE FUTURE; Conclusion; Appendix 1 Withholding Tax and Corporate Governance; Appendix 2 OECD Model Tax treaty (2008); Appendix 3 FISCO Second Report 2007; Appendix 4 Spanish Eurobond Relief at Source Procedure; Appendix 5 Important Notice; Further Reading; Index
    Note: Includes index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 71
    ISBN: 9780230239494
    Language: English
    Pages: Online-Ressource (XIII, 246 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als Successes of the International Monetary Fund
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    Keywords: Internationaler Währungsfonds ; International Monetary Fund Developing countries ; Internationale Wirtschaftsbeziehungen ; Internationale Wirtschaftsorganisation ; Wirtschaftskrise ; Internationale Finanzhilfe ; Kooperation ; Südkorea ; Polen ; Türkei ; Tansania ; Brasilien ; Uruguay ; Economics ; Accounting ; Bookkeeping ; Finance ; International economics ; Economic history ; Development economics ; Financial crises Developing countries ; Prevention ; Economic assistance Developing countries ; Aufsatzsammlung ; Entwicklungsländer ; Internationaler Währungsfonds ; Finanzkrise
    Abstract: This book provides a definitive account of the recent history of the International Monetary Fund, and the successes it has enjoyed since it was founded. With fascinating contributions by current and former IMF staff members, this book offers a unique insight into the workings of the organization and explores how it has benefited many.
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  • 72
    Online Resource
    Online Resource
    Basingstoke, Hampshire [u.a.] : Palgrave Macmillan
    ISBN: 9780230235779
    Language: English
    Pages: Online-Ressource (XX, 223 p, online resource)
    Series Statement: Palgrave Macmillan Studies in Banking and Financial Institutions
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
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    Keywords: Economics ; Banks and banking ; Economic theory ; Macroeconomics ; International economics ; Banking United Kingdom, Great Britain, bicssc ; Macroeconomics United Kingdom, Great Britain, bicssc ; Finance and Accounting, ukslc ; Banking United Kingdom, Great Britain, thema ; Macroeconomics United Kingdom, Great Britain, thema ; Großbritannien ; Kreditwesen ; Kreditmarkt ; Finanzdienstleistungsmarkt ; Regulierung
    Abstract: An account of the principal phases in the development of the English banking system, and an analysis of the financial structure of the economy of the UK. The book focuses in detail on the regulatory and supervisory aspects of the UK banking system, and the interactions between the structural aspects of the banking and supervisory system
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Cover
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  • 73
    ISBN: 9780230234093
    Language: English
    Pages: Online-Ressource (XVI, 277 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer eBook Collection
    Series Statement: Palgrave Economics & Finance Collection
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
    Parallel Title: Printed edition
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    Keywords: Bible Criticism, interpretation, etc ; Economics ; Religion ; Ethics ; Economic theory ; Economic history ; Religion and sociology ; Bibel Altes Testament ; Wirtschaftsethik ; Bibel Altes Testament ; Wirtschaftsethik
    Abstract: This book offers a radical new way of approaching the Old Testament. Sigmund Wagner-Tsukamoto argues that rational, institutional and constitutional economic lessons can be derived from the Old Testament, with applications to social conflict and resolution. The book suggests that this religious text also anticipated many modern economic advances
    Description / Table of Contents: Cover; Contents; List of Figures; Preface; Acknowledgements; Copyright Acknowledgements; Introduction; 1 The Economic Approach to Reconstructing the Bible; 2 The Eden Story and Dilemma Analysis - A Paradise Lost?; 3 On the Genesis of the Wealth of Nations; 4 On the Exodus of the Wealth of Nations; 5 Institutional Ordering after the Exodus; 6 Economic and Non-Economic Interpretations of God in the Old Testament; 7 Conclusions and After thoughts on the Economic Reconstruction of the Old Testament; Bibliography; Author Index; Subject Index
    Description / Table of Contents: Cover; Contents; List of Figures; Preface; Acknowledgements; Copyright Acknowledgements; Introduction; 1 The Economic Approach to Reconstructing the Bible; 2 The Eden Story and Dilemma Analysis - A Paradise Lost?; 3 On the Genesis of the Wealth of Nations; 4 On the Exodus of the Wealth of Nations; 5 Institutional Ordering after the Exodus; 6 Economic and Non-Economic Interpretations of God in the Old Testament; 7 Conclusions and After thoughts on the Economic Reconstruction of the Old Testament; Bibliography; Author Index; Subject Index
    Note: Includes bibliographical references (p. 253-263) and indexes
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 74
    ISBN: 9780230244351
    Language: English
    Pages: Online-Ressource (XX, 232 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer eBook Collection
    Series Statement: Palgrave Economics & Finance Collection
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
    Parallel Title: Printed edition
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    Keywords: Industriepolitik ; Wirkungsanalyse ; Vergleich ; EU-Staaten ; USA ; Japan ; Economics ; Industrial policy ; Industrial policy ; Industrial policy ; Business ; Management science ; Industries ; Comparative politics ; Industrial organization ; International economics ; Regional economics ; Spatial economics ; Europa ; Industriepolitik ; Japan ; USA ; Europa ; Industriepolitik ; Japan ; USA
    Abstract: It is widely admitted that markets are the main driving force of the economy but governments' intervention could, in some circumstances, improve on their outcomes. This book provides a structured analysis relating theoretical arguments, implementation approaches and effectiveness of industrial policy
    Description / Table of Contents: Cover; Contents; List of Tables; List of Figures; List of Acronyms; Acknowledgements; Introduction; Part I: Theory and Empirical Evidence; Part II: Quantitative Assessment; Part III: Country Studies; Conclusions; Notes; Bibliography; Index
    Description / Table of Contents: Cover; Contents; List of Tables; List of Figures; List of Acronyms; Acknowledgements; Introduction; Part I: Theory and Empirical Evidence; Part II: Quantitative Assessment; Part III: Country Studies; Conclusions; Notes; Bibliography; Index
    Note: Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 75
    ISBN: 9780230235434
    Language: English
    Pages: Online-Ressource (XVI, 205 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer eBook Collection
    Series Statement: Palgrave Economics & Finance Collection
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
    Parallel Title: Printed edition
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    Keywords: 1995-2007 ; Wirtschaftliche Konvergenz ; Europäische Integration ; EU-Mitgliedschaft ; Ostmitteleuropa ; EU-Mitgliedschaft ; Convergence (Economics) ; Convergence (Economics) ; Convergence (Economics) ; Political economy ; International economics ; Development economics ; Regional economics ; Spatial economics ; Economics ; Economic policy. ; Aufsatzsammlung ; Osteuropa ; Wirtschaftliche Integration ; Konvergenz ; Ostmitteleuropa ; Wirtschaftliche Integration ; Konvergenz ; Südosteuropa ; Wirtschaftliche Integration ; Konvergenz ; Osteuropa ; Wirtschaftliche Integration ; Konvergenz ; Ostmitteleuropa ; Wirtschaftliche Integration ; Konvergenz ; Südosteuropa ; Wirtschaftliche Integration ; Konvergenz
    Abstract: This book brings together policymakers, high-level practitioners, academics, and experts from central banks and international institutions in order to review key policy challenges for convergence in the region of central, eastern and south-eastern Europe. Contributions focus especially on inflation, growth, migration and the balance of payments
    Description / Table of Contents: Cover; Contents; List of Illustrations; Acknowledgements; Notes on Contributors; Introduction; 1 Real Convergence in Central, Eastern and South-Eastern Europe: A Central Banker's View; 2 Fast, but Sustainable? Challenges and Policy Options for the Catching-up Process of Central and Eastern European Countries; 3 Real Convergence in Central, Eastern and South-Eastern Europe: A Production Function Approach; 4 The Link between Real and Nominal Convergence: The Case of the New EU Member States; 5 Growth and Economic Policy: Are There Speed Limits to Real Convergence?
    Description / Table of Contents: 6 The Impact of Real Convergence on Migration and Labour Markets7 Real Convergence and the Balance of Payments; Index
    Description / Table of Contents: Cover; Contents; List of Illustrations; Acknowledgements; Notes on Contributors; Introduction; 1 Real Convergence in Central, Eastern and South-Eastern Europe: A Central Banker's View; 2 Fast, but Sustainable? Challenges and Policy Options for the Catching-up Process of Central and Eastern European Countries; 3 Real Convergence in Central, Eastern and South-Eastern Europe: A Production Function Approach; 4 The Link between Real and Nominal Convergence: The Case of the New EU Member States; 5 Growth and Economic Policy: Are There Speed Limits to Real Convergence?
    Description / Table of Contents: 6 The Impact of Real Convergence on Migration and Labour Markets7 Real Convergence and the Balance of Payments; Index
    Note: Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 76
    Online Resource
    Online Resource
    Basingstoke, Hampshire [u.a.] : Palgrave Macmillan
    ISBN: 9780230232853
    Language: English
    Pages: Online-Ressource (XIV, 298 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
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    Keywords: Economics ; Keynesian economics ; Political economy ; Economic history ; Economic theory ; Macroeconomics ; Political economy ; Economic history ; Economic theory ; Macroeconomics ; Economic theory & philosophy, bicssc ; Economics, ukslc ; Economic theory & philosophy, thema ; Electronic books ; Keynessche Theorie
    Abstract: This book is a comprehensive guide for those seeking to fully understand Keynes' General Theory of Employment, Interest and Money , and especially those approaching the work for the first time. It also highlights Keynes' important policy insights. This book is an essential introduction to Keynes' most influential text
    Note: Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Apr. 24, 2009). Access may be restricted to users at subscribing institutions.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Cover
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  • 77
    Online Resource
    Online Resource
    London : Palgrave Macmillan
    ISBN: 9780230235489
    Language: English
    Pages: Online-Ressource (XIV, 164 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer eBook Collection
    Series Statement: Palgrave Economics & Finance Collection
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als Lavoie, Marc, 1954 - An introduction to post-Keynesian economics
    Parallel Title: Printed edition
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    Keywords: Postkeynesianismus ; Economics ; Economic theory ; Macroeconomics ; Economic history ; Economics ; Keynesian economics ; Macroeconomics ; Economics ; Keynesian economics ; Macroeconomics ; Neokeynesianismus
    Abstract: This book offers an accessible introduction to post-Keynesian economics, showing that there is an alternative to neoclassical economics and its free-market economic policies. Post-Keynesian economics is founded on realistic assumptions, such as interest targeting by central banks or constant average variable costs in manufacturing and services
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 78
    Online Resource
    Online Resource
    Basingstoke [u.a.] : Palgrave Macmillan
    ISBN: 9780230243323
    Language: English
    Pages: Online-Ressource (VIII, 213 p, online resource)
    Series Statement: Palgrave Macmillan Finance and Capital Markets Series
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
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    Keywords: Finance ; Accounting ; Bookkeeping ; Leadership ; Banks and banking ; Risk management ; Macroeconomics ; Budgeting & financial management, bicssc ; Finance, bicssc ; Risk assessment, bicssc ; Business and Management, ukslc ; Budgeting & financial management, thema ; Finance, thema ; Risk assessment, thema ; Corporate finance, thema ; Finanzmanagement ; Risikomanagement ; Katastrophenmanagement ; Finanzkrise ; Bankenkrise ; Währungskrise ; Frühwarnsystem ; Risikomanagement
    Abstract: The risk process commonly used in the corporate world to deal with risks may be suitable for non-catastrophic events, but not for extreme events. By analyzing a series of past disasters and the relevant 'lessons learned', this books proposes a series of prescriptive measures to cope with future disasters
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 79
    Online Resource
    Online Resource
    Basingstoke, Hampshire [u.a.] : Palgrave Macmillan
    ISBN: 9780230233645
    Language: English
    Pages: Online-Ressource (IX, 188 p, online resource)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Series Statement: Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
    Parallel Title: Erscheint auch als
    Dissertation note: Zugl.: Berlin, Freie Univ., Diss., 2007
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    Keywords: Political science ; Political Science and International Relations ; Political economy ; Comparative politics ; Economic policy ; Economic history ; Economic & financial crises & disasters, bicssc ; Monetary economics, bicssc ; Economics, ukslc ; Economic & financial crises & disasters, thema ; Monetary economics, thema ; Hochschulschrift ; Währungskrise ; Währungspolitik
    Abstract: This book explores the role of political factors in the occurrence of currency crises, using an eclectic approach that blends case studies, a rigorous theoretical discussion, and econometric analysis
    URL: Volltext  (lizenzpflichtig)
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  • 80
    ISBN: 9781845934774
    Language: English
    Pages: 1 Online-Ressource (244 pages)
    DDC: 394.2
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    Keywords: Aufsatzsammlung
    Abstract: The part of the tourism industry which covers events, conventions and meetings is a substantial part of the global economy. This book examines the role of people who work in events, meetings and conventions by looking at the context in which they work, and presenting theories, perspectives underlying trends of employment in this sector.
    Note: Description based on publisher supplied metadata and other sources
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  • 81
    Online Resource
    Online Resource
    Princeton : Princeton University Press
    ISBN: 9781400833153
    Language: English
    Pages: Online-Ressource (xvii, 382 p)
    Edition: 2010
    Parallel Title: Druckausg. Making cities work
    Parallel Title: Druckausg. Making cities work
    Parallel Title: Druckausg.
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    Keywords: Stadtentwicklung ; Stadtökonomik ; Urbanisierung ; USA ; BUSINESS & Urban & ECONOMICS ; Regional ; Urbanization ; Cities and towns ; City and town life ; Urban policy ; Urban economics ; Sociology, Urban ; BUSINESS and amp Urban and amp ECONOMICS ; Regional ; Cities and towns. ; City and town life. ; Sociology, Urban. ; Urban policy. ; Urbanization. ; USA ; Sozialstruktur ; Stadt ; Stadtentwicklung ; Städtebau ; Aufsatzsammlung ; BUSINESS & ECONOMICS / Urban & Regional ; Aufsatzsammlung ; USA ; Stadtentwicklung ; USA ; Stadtplanung ; USA ; Stadtforschung ; USA ; Urbanität
    Abstract: Making Cities Work brings together leading writers and scholars on urban America to offer critical perspectives on how to sustain prosperous, livable cities in today's fast-evolving economy. Successful cities provide jobs, quality schools, safe and clean neighborhoods, effective transportation, and welcoming spaces for all residents. But cities must be managed well if they are to remain attractive places to work, relax, and raise a family; otherwise residents, firms, and workers will leave and the social and economic advantages of city living will be lost. Drawing on cutting-e
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    URL: Cover
    URL: Cover  (lizenzpflichtig)
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  • 82
    ISBN: 9783839409961
    Language: Undetermined
    Pages: 1 Online-Ressource
    Series Statement: Urban Studies
    Parallel Title: Available in another form
    Parallel Title: Druckausg.
    DDC: 306.068422gerDNB
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    Keywords: Wissensmanagement ; Kreativität
    Abstract: Dieser Band diskutiert aktuelle und zukünftige Steuerungsoptionen der Kreativwirtschaft. Internationale Experten aus Forschung und Praxis stellen das Orientierungswissen zu neuen Institutionen, Wissensmanagement und vernetzten transnationalen Arbeitsformen vor und problematisieren die Frage der Steuerbarkeit dieses aufstrebenden Handlungsfeldes.Erstmalig für den deutschen Sprachraum werden substanzielle, passgenaue und tragfähige Verständnisse und Perspektiven zur Beförderung der Kreativwirtschaft präsentiert, kritisch bewertet sowie in einen übergeordneten fachlichen wie gesellschaftspolitischen Zusammenhang gestellt
    URL: Volltext  (lizenzpflichtig)
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  • 83
    Online Resource
    Online Resource
    Singapore : Marshall Cavendish | Ann Arbor, Michigan : ProQuest
    ISBN: 9789814312271
    Language: English
    Pages: 1 Online-Ressource (434 pages)
    Edition: 1st ed.
    DDC: 303.4830951
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    Keywords: Internet ; China ; Electronic books
    Abstract: A fasinating inside look at how China has adopted the Internet at rapid pace, and the effects it wil have on business and society.
    Note: Description based on publisher supplied metadata and other sources
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  • 84
    ISBN: 9781845935252
    Language: English
    Pages: 1 Online-Ressource (xvi, 266 Seiten)
    Parallel Title: Erscheint auch als Event management and sustainability
    DDC: 394.2068
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    Keywords: Special events ; Environmental aspects ; Special events ; Planning ; Electronic books
    Abstract: Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 85
    Online Resource
    Online Resource
    München :Oldenbourg Verlag,
    ISBN: 978-3-486-85136-6
    Language: German
    Pages: 1 Online-Ressource (X, 268 Seiten).
    Edition: 4., überarbeotete Auflage
    Series Statement: Lehr- und Handbücher der Statistik
    Parallel Title: Erscheint auch als
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    Keywords: Häufigkeitsverteilungen ; Indexzahlen ; Regressionsanalyse ; Verhältniszahlen ; Zeitreihenanalyse ; Deskriptive Statistik. ; Lehrbuch ; Deskriptive Statistik
    Abstract: Gerade deskriptive statistische Methoden haben in vielen wissenschaftlichen Disziplinen eine große Bedeutung. Ziel des einführenden Lehrbuches ist es, an einem kurz und übersichtlich gefassten Lehrtext, der an Übungen orientiert ist, die wichtigsten Methoden der deskriptiven Statistik zu behandeln, und zwar in dem Rahmen, wie die Statistik im Grundstudium an Universitäten und Fachhochschulen gelehrt wird. Daher eignet sich dieses Lehrbuch mit zahlreichen Übungsaufgaben vor allem als Begleit- und Prüfungsvorbereitungsbuch für eine Vorlesung der deskriptiven Statistik. Das Buch richtet sich an Studierende der Wirtschafts- und Sozialwissenschaften, Wirtschaftsmathematik, Wirtschaftsingenieurwissenschaften, Städte- und Raumplanung, Naturwissenschaften, Medizin sowie Statistik. Es setzt keine besonderen mathematischen Kenntnisse voraus
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 86
    ISBN: 9783593405063
    Language: German
    Pages: Online-Ressource (292 S.) , 28 s/w Illustrationen und Karten, epub-Format
    Edition: 1. Aufl.
    Edition: Online-Ausg.
    Uniform Title: The next 100 years 〈dt.〉
    Parallel Title: Druckausg. Friedman, George, 1934 - Die nächsten hundert Jahre
    DDC: 303.49
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    Keywords: Electronic books ; Weltordnung ; Politischer Wandel ; Sozioökonomischer Wandel ; Prognose 2009-2100 ; USA ; Weltpolitik ; Prognose 2009-2100
    Abstract: 2020: China erlebt eine gravierende Krise, ausgelöst durch Konflikte zwischen armer und reicher Bevölkerung, und verschwindet von der Weltbühne. 2050: Polen überflügelt Deutschland wirtschaftlich und politisch. 2080: Solarstrom aus dem All sichert die globale Energieversorgung. 2100: Mexiko fordert die USA als Schwergewicht des amerikanischen Kontinents heraus. George Friedman, international renommierter Experte für politische Strategie, zeichnet ein provokantes Bild unserer Zukunft. Basierend auf den Analysen des von ihm gegründeten Forschungsinstituts Stratfor erklärt er geo
    Note: Description based upon print version of record
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  • 87
    Online Resource
    Online Resource
    London : SAGE | [London] : [Sage Publishing]
    ISBN: 9780857021076
    Language: English
    Pages: 1 online resource (xix, 716 p.) , Ill.
    DDC: 338.4791
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    Keywords: Tourismus
    Abstract: This handbook provides an essential resource for teachers and students to determine the roots, key issues and agenda of tourism studies.
    Note: Description based on print version record
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  • 88
    ISBN: 9780191577444
    Language: English
    Pages: 1 Online-Ressource (xxi, 620 Seiten) , Diagramme
    Edition: First published in paperback
    Parallel Title: Erscheint auch als The Oxford handbook of information and communication technologies
    Parallel Title: Erscheint auch als The Oxford handbook of information and communication technologies
    DDC: 004
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    Keywords: Telekommunikation ; Soziokultureller Wandel ; Informationssystem ; Informationstechnik ; Aufsatzsammlung ; Informationstechnik ; Informationssystem ; Telekommunikation ; Informationstechnik ; Soziokultureller Wandel
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 89
    Online Resource
    Online Resource
    Berlin : Freie Univ. Berlin, FB Wirtschaftswissenschaft
    ISBN: 9783941240100
    Language: English
    Pages: 1 Online-Ressource (19 S.) , graph. Darst.
    Series Statement: Discussion paper / School of Business & Economics 2009,16
    Series Statement: Economics
    DDC: 303
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  • 90
    Online Resource
    Online Resource
    Buenos Aires, Argentina : Siglo Veintiuno Ediciones
    Language: Spanish
    Pages: 1 Online-Ressource (231 Seiten) , Illustrationen
    Edition: 1. ed., 1. reimpr.
    Series Statement: Sociología y política
    Parallel Title: Erscheint auch als Sarlo, Beatriz, 1942 - La ciudad vista
    DDC: A864
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    Keywords: Buenos Aires ; Stadtsoziologie ; Kultursoziologie ; Literatur ; Stadt ; Stadtforschung
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  • 91
    ISBN: 9781446248188 , 9781283288927
    Language: English
    Pages: 1 Online-Ressource (xii, 288 Seiten)
    Edition: First published
    Edition: Electronic reproduction; Available via World Wide Web
    Parallel Title: Erscheint auch als Organizational ethnography
    DDC: 302.35
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    Keywords: Organisationsforschung ; Ethnologie ; Applied anthropology ; Business anthropology ; Organizational sociology ; Organizational sociology ; Applied anthropology ; Business anthropology ; Aufsatzsammlung ; Organisationshandeln ; Ethnologie
    Abstract: Organizational Ethnography brings contributions from leading scholars in organizational studies that help to develop an ethnographic perspective on organizations and organizational research. The authors explore the special problems faced by organizational ethnographers, from questions of gaining access to research sites to various styles of writing ethnography, the role of friendship relations in the field, ethical issues, and standards for evaluating ethnographic work
    Description / Table of Contents: Cover; Contents; About the Contributors; Studying everyday organizational life; Part 1: Ethnographic Doing and Writing; 1 - Getting going: Organizing ethnographic fieldwork; 2 - Ethnographic practices: From'writing-up ethnographic research' to 'writing ethnography'; 3 - Reading and writing as method: In search of trustworthy texts; 4 - When the 'subject' and the 'researcher'speak together: Co-producing organizational ethnography; Part II:Familiarity and 'Stranger-ness'; 5 - Making the familiar strange:A case for disengaged organizational ethnography
    Description / Table of Contents: 6 - Zooming in and zooming out: A package of method and theory to study work practices7 - From participant observation to observant participation; 8 - At-home ethnography: Struggling with closeness and closure; Part III: Researcher - Researched Relationships; 9 - Lies from the field: Ethical issues in organizational ethnography; 10 - 'But I thought we were friends?' Lifecycles and research relationships; 11 - Critical action research and organizational ethnography; 12 - Beyond complicity: A plea for engaged ethnography; Annotated Bibliography; Bibliography; Index
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
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  • 92
    Online Resource
    Online Resource
    Durham : Duke University Press
    ISBN: 0822391376 , 9781283335218 , 9780822391371
    Language: English
    Pages: Online-Ressource (1 online resource (xiii, 374 pages : ill. map))
    Edition: Online-Ausg. Electronic reproduction; Available via World Wide Web
    Series Statement: a John Hope Franklin Center Book
    Parallel Title: Erscheint auch als Ho, Karen, 1971 - Liquidated
    DDC: 331.7/6133264273
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    Keywords: Investmentbank ; Wertpapierhandel ; Börsenmakler ; Unternehmenskultur ; Shareholder Value ; Personalmanagement ; Personalbeschaffung ; Ethnologie ; USA ; Investment banking ; Stockbrokers ; Securities industry Employees ; Downsizing of organizations ; Electronic books ; USA ; Investment Banking ; Wertpapierhandel ; Finanzmarketing ; Geschichte 1980-2009 ; USA ; Shareholder-Value-Analyse ; Personalabbau ; Geschichte 1980-2009
    Abstract: An ethnography of Wall Street, investment bankers and the cultural logics of finance
    Description / Table of Contents: Contents; Acknowledgments; Introduction: Anthropology Goes to Wall Street; 1. Biographies of Hegemony: The Culture of Smartness and the Recruitment and Construction of Investment Bankers; 2. Wall Street's Orientation: Exploitation, Empowerment, and the Politics of Hard Work; 3. Wall Street Historiographies and the Shareholder Value Revolution; 4. The Neoclassical Roots and Origin Narratives of Shareholder Value; 5. Downsizers Downsized: Job Insecurity and Investment Banking Corporate Culture; 6. Liquid Lives, Compensation Schemes, and the Making of (Unsustainable) Financial Markets
    Description / Table of Contents: 7. Leveraging Dominance and Crises through the GlobalNotes; References; Index
    Note: "A John Hope Franklin Center Book , Description based on print version record , Includes bibliographical references (p. [325]-368) and index , Electronic reproduction; Available via World Wide Web
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  • 93
    ISBN: 9783868154023
    Language: German
    Pages: 1 Online-Ressource (I, 220 Seiten) , Illustrationen
    Edition: 1. Auflage
    Parallel Title: Erscheint auch als Devcic, Petra Interkulturelle Zusammenarbeit und internationales Management
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    Keywords: Österreich ; Kulturstandard ; Kroatien
    URL: Volltext  (lizenzpflichtig)
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  • 94
    ISBN: 9783170204928
    Language: German
    Pages: Online-Ressource (185 S.) , Ill., graph. Darst.
    Edition: 1. Aufl.
    Edition: Online-Ausg. 2009
    Series Statement: Entwicklungspsychologie
    Parallel Title: Print version Altersdiskriminierung : Erscheinungsformen, Erklärungen und Interventionsansätze
    DDC: 300
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    Keywords: Age discrimination ; Older people ; Ageism ; Alter ; Diskriminierung
    Abstract: Biographical note: Prof. Dr. Klaus Rothermund ist Professor für Psychologie an der Friedrich-Schiller-Universität Jena; er ist Mitglied der DFG-Forschergruppe "Discrimination and Tolerance in Intergroup Relations" sowie des Internationalen Graduiertenkollegs "Conflict and Cooperation between Social Groups". Dr. Anne-Kathrin Mayer ist wissenschaftliche Mitarbeiterin im Fach Psychologie, Abteilung "Entwicklung, Handeln und Kognition", an der Universität Trier.
    Abstract: Long description: ôltere Menschen werden häufig anders - meist schlechter - behandelt als junge Erwachsene. Beispiele für Benachteiligungen finden sich im Arbeitsleben, in der medizinischen Versorgung sowie im alltäglichen Umgang miteinander. Aufgrund der sich verändernden Alterszusammensetzung unserer Gesellschaft sind diese Probleme von besonderer Brisanz. Dieses Buch gibt einen umfassenden Überblick der aktuellen Forschung zum Thema Altersdiskriminierung. Die Autoren diskutieren Studien zur Ungleichbehandlung alter Menschen in wichtigen Lebensbereichen und damit zusammenhängende Gerechtigkeitsfragen und untersuchen die Ursachen und Folgen von Altersdiskriminierung. Abschließend werden Maßnahmen beschrieben, mit denen Altersdiskriminierung verhindert bzw. ihre negativen Konsequenzen vermieden werden können.
    Description / Table of Contents: Inhalt; 1 Überblick; 2 Was ist Diskriminierung? - Allgemeine begriffliche Klärungen; 2.1 Diskriminierung als ungerechte Ungleichbehandlung aufgrund sozialer Kategoriezugehörigkeit; 2.2 Begründung von (Gleichheits-)Ansprüchen; 2.3 Empfundene und tatsächliche Diskriminierung; 2.4 Zusammenfassung und Fazit; 3 Determinanten der subjektiven (De-)Konstruktion von Diskriminierung; 3.1 Gegenstand und Konstituenten empfundener Diskriminierung; 3.2 Personale Determinanten unterschiedlicher Diskriminierungswahrnehmung; 3.2.1 Perspektivenunterschiede; 3.2.2 Motivationale Faktoren; 3.2.3 Werte
    Description / Table of Contents: 3.2.4 Ideologien3.2.5 Persönlichkeitsunterschiede; 3.2.6 Prototypen der Diskriminierung: Die Rolle von Stereotypen und Vorurteilen; 3.3 Kulturelle Determinanten unterschiedlicher Diskriminierungswahrnehmung; 3.4 Zusammenfassung und Fazit; 4 Was ist Altersdiskriminierung?; 4.1 Abgrenzungen: Stereotype, Vorurteile, „Ageism", Altersdiskriminierungen; 4.2 Benachteiligungen alter Menschen - eine Taxonomie; 4.3 Ebenen von Altersdiskriminierungen; 4.4 Zusammenfassung und Fazit; 5 Empirische Erfassung von Altersdiskriminierungen; 5.1 Untersuchungsdesigns; 5.1.1 Deskriptive und explorative Studien
    Description / Table of Contents: 5.1.2 Hypothesenprüfende Studien5.2 Erhebungsmethoden; 5.2.1 Verhaltensbeobachtungen; 5.2.2 Analysen sprachlicher und bildhafter Symbolisierungen des Alters; 5.2.3 Befragungen und Beurteilungen; 5.2.4 Analysen von Statistiken; 5.3 Zusammenfassung und Fazit; 6 Altersdiskriminierung in ausgewählten Lebensbereichen: Wie und wo zeigt sich Altersdiskriminierung?; 6.1 Arbeitsleben; 6.1.1 Personalrekrutierung und -selektion; 6.1.2 Personalentwicklung; 6.2 Gesundheitswesen; 6.2.1 Qualität der medizinischen Versorgung; 6.2.2 Arzt-Patient-Kommunikation; 6.3 Pflege
    Description / Table of Contents: 6.3.1 Interaktions- und Kommunikationsverhalten von Pflegekräften6.3.2 Missbrauch und Vernachlässigung älterer Patienten; 6.4 Rechtswesen; 6.4.1 Ältere Menschen als Zeugen; 6.4.2 Ältere Menschen als Straftäter; 6.4.3 Ältere Menschen als Opfer von Straftaten; 6.5 Sonstige Bereiche des öffentlichen Lebens; 6.5.1 Finanz- und Versicherungswesen; 6.5.2 Wohnen und Infrastruktur; 6.5.3 Technik und neue Medien; 6.6 Medien; 6.7 Zusammenfassung und Fazit; 7 Erklärungsansätze für Altersdiskriminierung; 7.1 Altersstereotype und Vorurteile als Basis von Diskriminierungen
    Description / Table of Contents: 7.1.1 Inhalte des Altersstereotyps7.1.2 Vorurteilsbasierte Diskriminierungen; 7.1.3 Stereotypbasierte Diskriminierungen; 7.1.4 Statistische Diskriminierungen; 7.2 Streben nach sozialer und personaler Identität als Basis von Diskriminierungen; 7.3 Dispositionsmerkmale als Basis von Diskriminierungen; 7.4 Alternsbezogene Ängste als Basis von Diskriminierungen; 7.5 Intergenerationelle Konflikte als Basis von Diskriminierungen; 7.6 Strukturelle Einflüsse auf personale Benachteiligungen; 7.7 Zusammenfassung und Fazit; 8 Folgen von Altersdiskriminierungen
    Description / Table of Contents: 8.1 Folgen von Altersdiskriminierung für ältere Menschen
    Note: Description based upon print version of record
    URL: Cover
    URL: Cover
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  • 95
    Online Resource
    Online Resource
    Frankfurt/Main : Campus-Verlag | Grünwald : Preselect.media
    ISBN: 9783593405230
    Language: German
    Pages: 1 Online-Ressource (424 Seiten)
    DDC: 305.56094
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    Keywords: Prekariat ; Sozialer Abstieg ; Ausgrenzung ; Westeuropa ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
    Note: Literaturverzeichnis Seite [387] - 419
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  • 96
    Online Resource
    Online Resource
    Liverpool : Liverpool Univ. Press
    Language: English
    Pages: Online-Ressource
    Series Statement: Contemporary Hispanic and Lusophone cultures
    Parallel Title: Druckausg. Mayhew, Jonathan, 1960 - The twilight of the Avant-Garde
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    Keywords: Spanish poetry History and criticism 20th century ; Literary studies: poetry & poets ; Spanish poetry ; 20th century ; History and criticism ; Experimental poetry, Spanish ; Avant-garde (Aesthetics) ; Spanisch ; Lyrik ; Geschichte 1980-2000
    Abstract: Twilight of the Avant-Garde: Spanish Poetry 1980-2000 addresses the central problem of contemporary Spanish poetry: the attempt to preserve the scope and ambitiousness of modernist poetry at the end of the twentieth century. Jonathan Mayhew first offers a critical analysis of the called 'poetry of experience' of Luis García Montero, a tendency that is based on the supposed obsolescence of the modernist poetics of the first half of the century. While the 'poetry of experience' presents itself as a progressive attempt to 'normalise' poetry, to make it accessible to the common reader, Mayhew views it as a reactionary move that ultimately reduces poetry to the status of a minor genre. The author then turns his attention to the poetry of José Angel Valente and Antonio Gamoneda, whose poetry embodies the continuation of modernism, and to the work of younger women poets of the last two decades of the twentieth century. Throughout this controversial and provocative book, Mayhew challenges received notions about the value of poetic language in relation to the larger culture and society. It turns out that the cultural ambition of modernist poetics is still highly relevant even in an age in which more cynical views of literature seem prevalent. Ultimately, Mayhew writes as an advocate for the survival of more challenging and ambitious modes of poetic writing in the postmodern age
    Note: Series statement found on jacket , Includes bibliographical references (p. [169]-174) and index , English
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  • 97
    Online Resource
    Online Resource
    Hamburg : Hamburg Univ. Press
    Language: German
    Pages: Online-Ressource
    Parallel Title: Druckausg. Weltagrarbericht: Synthesebericht
    DDC: 330
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    Keywords: Bericht ; Landwirtschaftsentwicklung ; Internationale Kooperation ; Nachhaltigkeit ; Agrarweltmarkt ; Welternährung ; Nachhaltigkeit ; Internationale Kooperation
    Abstract: The 2008 Africa in Johannesburg (Republic of South) adopted the World Agricultural Report (International Assessment of Agricultural Knowledge, Science and Technology for Development [IAASTD]) is the result of an unprecedented cooperative effort between the UN and other international organizations, 60 governments and more than 400 scientists from all regions on earth
    Note: All rights reserved
    URL: Volltext  (kostenfrei)
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  • 98
    Online Resource
    Online Resource
    [Göttingen] : Universitätsverlag Göttingen
    ISBN: 9783940344687
    Language: German
    Pages: 1 Online-Ressource (circa 202 Seiten) , Illustrationen
    Parallel Title: Erscheint auch als Silberer, Günter, 1944 - Verhaltensforschung am Point of Sale
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    Keywords: Ladengeschäft ; Konsumentenverhalten ; Verkaufspersonal ; Verhalten ; Economics, finance, business & management ; Sales & marketing ; Kaufverhalten
    Abstract: Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.
    Abstract: Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung ihrer Leistungsfähigkeit. Aus diesem Grunde befasst sich die hier vorgelegte Publikation mit den klassischen, aber auch mit neueren Forschungsmethoden, vor allem mit der Erfassung des Lauf-, Zuwendungs- und Kaufverhaltens und mit der Erfassung kognitiver Prozesse beim Besuch eines stationären Geschäfts. Besondere Beachtung erfahren Validitätsaspekte sowie Selektivitäts- und Reaktivitätseffekte, die über die Aussagekraft der Befunde entscheiden. Um aufzuzeigen, wie mit begrenztem Aufwand möglichst viel in Erfahrung gebracht werden kann, wird eine abgestufte Verhaltensforschung am POS skizziert. Abschließend wird aufgezeigt, wie auch das Verhalten der Mitarbeiter am POS untersucht werden kann.
    Note: Zusammenfassung in englischer Sprache
    URL: Volltext  (kostenfrei)
    URL: 46
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  • 99
    Online Resource
    Online Resource
    [Göttingen] : Universitätsverlag Göttingen
    ISBN: 9783940344670
    Language: German
    Pages: 1 Online-Ressource (circa 239 Seiten) , Illustrationen
    Parallel Title: Erscheint auch als Kundenkenntnis im Handel
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    Keywords: Handelsmanagement ; Handelsmarketing ; Einzelhandel ; Kundenanalyse ; Economics, finance, business & management ; Sales & marketing ; Customer services ; Retail sector ; Einzelhandel ; Kundenanalyse ; Aufsatzsammlung
    Abstract: Die Bedeutung der Kundenkenntnis für den Markterfolg der Anbieter ist unbestritten. Dennoch wissen wir wenig darüber, wie gut die Anbieter ihre Kunden kennen. Dies gilt auch für den Handel. Deshalb befasst sich die hier vorgelegte Publikation mit der Ausprägung der Kundenkenntnis im Handel, aber auch mit den Quellen und Determinanten dieser Kenntnis und mit ihren Auswirkungen auf der Anbieter- und auf der Kundenseite. Beachtung finden alle möglichen Quellen der Kundenkenntnis, vor allem aber die Kundenkontakte. Im Einzelnen werden nicht nur relevante Theorien bemüht, sondern auch erste, differenzierte Forschungsergebnisse zur Ausprägung der Kundenkenntnis, zu den Einflussfaktoren und den Auswirkungen dieser Kenntnis präsentiert. Folgerungen für die künftige Forschung und für das Wissensmanagement im Handel schließen das Werk ab.
    Note: German
    URL: Volltext  (kostenfrei)
    URL: 46
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  • 100
    Online Resource
    Online Resource
    Hamburg : Diplomica-Verl.
    ISBN: 3836669951
    Language: English
    Pages: Online-Ressource (II, 61 S.) , Ill., graph. Darst
    Edition: 2011
    Parallel Title: Druckausg. Milenkovic, Mirjana Global advertising in a cultural context
    DDC: 302.23068
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    Keywords: Mass media and culture ; Culture ; Advertising ; Internationales Marketing ; Werbung
    Abstract: The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members' understanding of reality. On the basis of Hofstede's Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.
    Abstract: The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members' understanding of reality. On the basis of Hofstede's Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.
    Description / Table of Contents: Global Advertising in a Cultural Context; TABLE OF CONTENTS; LIST OF FIGURES AND TABLES; 1 Objectives and Structure of this Book; 2 The Concept of Culture; 3 Global Advertising; 4 Overcoming Cultural Differences; 5 Conclusion; Bibliography;
    Note: Includes bibliographical references , Title from cover
    URL: Volltext  (lizenzpflichtig)
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