ISBN:
9781446206515
,
1446206513
Language:
English
Pages:
1 Online-Ressource (xx, 618 pages)
,
illustrations
Edition:
Online-Ausg. 2011 Available via World Wide Web
Parallel Title:
Erscheint auch als SAGE handbook of public opinion research
DDC:
303.3/8
Keywords:
Public opinion polls Handbooks, manuals, etc
;
Public opinion polls Handbooks, manuals, etc Methodology
;
Exit polling (Elections) Handbooks, manuals, etc
;
Public opinion
;
Public opinion polls
;
Electronic books
;
Aufsatzsammlung
;
Demoskopie
;
Öffentliche Meinung
;
Umfrage
Abstract:
Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.
Description / Table of Contents:
Contents; Notes on Contributors; Introduction; PART I - History, Philosophy of Public Opinion and Public Opinion Research; Section 1 The Nature of Public Opinion; 1 The Public and Public Opinion in Political Theories; 2 The Deliberating Public and Deliberative Polls; 3 The News as a Reflection of Public Opinion; 4 Advocacy: Alternative Expressions of Public Opinion; 5 Studying Elite vs Mass Opinion; 6 The Internet as a New Platform for Expressing Opinions and as a New Public Sphere; 7 Popular Communication and Public Opinion; Section 2 The Development of Public Opinion Research
Description / Table of Contents:
8 The Historical Roots of Public Opinion Research9 Mass-Observation and Modern Public Opinion Research; 10 The Start of Modern Public Opinion Research; 11 Public Opinion Research in Emerging Democracies; PART II Theories of Public Opinion Formation and Change; Section 1 Formation of Opinion; 12 Knowledge and Attitudes; 13 Conceptions of Attitudes and Opinions; 14 Theories on the Perception of Social Reality; 15 Pluralistic Ignorance and Nonattitudes; Section 2 Dynamics of Public Opinion; 16 Spiral of Silence Theory; 17 Public Opinion and theThird-Person Effect
Description / Table of Contents:
18 Effects of the News Media on Public Opinion19 Agenda-Setting, Framing and Priming; PART III Methodology; Section 1 The Design of Surveys; 20 The Methodological Strengths and Weaknesses of Survey Research; 21 The Uses and Misuses of Polls; 22 Face-to-Face Surveys; 23 Surveys by Telephone; 24 Self-Administered Paper Questionnaires; 25 Internet Surveys; 26 Different Survey Modes and International Comparisons; 27 Sampling; 28 Survey Non-Response; 29 Split Ballots as an Experimental Approach to Public Opinion Research; 30 Panel Surveys; 31 Focus Groups and Public Opinion
Description / Table of Contents:
32 Content Analyses and Public Opinion ResearchSection 2 Measurement of Public Opinion; 33 Designing Reliable and Valid Questionnaires; 34 The Psychology of Survey Response; 35 The Use of Scales in Surveys; 36 The Use of Visual Materials in Surveys; 37 Validation Studies; 38 Identifying Value Clusters in Societies; PART IV The Social and Political Environment of Public Opinion Research; Section 1 The Status of Public Opinion Research; 39 The Legal Status of Public Opinion Research in the World; 40 Attitudes of the Public Toward Public Opinion Research and Polling
Description / Table of Contents:
41 Attitudes of Journalists Toward Public Opinion Research42 Codes of Ethics and Standards in Survey Research; 43 Archiving Poll Data; Section 2 Uses and Effects of Public Opinion Research; 44 The News Media's Use of Opinion Polls; 45 The Use of Surveys byGovernments and Politicians; 46 The Use of Public Opinion Research in Propaganda; 47 The Effects of Published Polls on Citizens; PART V Special Fields of Application; 48 The Use of Surveys as Legal Evidence; 49 Public Opinion and the Economy; 50 Marketing Research; 51 Social Indicators and the Quality of Life
Description / Table of Contents:
52 Assessing Long-Term Value Changes in Societies
Note:
Includes bibliographical references and index
,
Description based upon print version of record
,
Introduction
,
History, philosophy of public opinion and public opinion research.Nature of public opinion.Public and public opinion in political theories
,
Deliberating public and deliberative polls
,
News as a reflection of public opinion
,
Advocacy : alternative expressions of public opinion
,
Studying elite vs mass opinion
,
Internet as a new platform for expressing opinions and as a new public sphere
,
Popular communication and public opinion
,
Development of public opinion research.Historical roots of public opinion research
,
Mass-observation and modern public opinion research
,
Start of modern public opinion research
,
Public opinion research in emerging democracies
,
Theories of public opinion formation and change.Knowledge and attitudes
,
Conceptions of attitudes and opinions
,
Theories on the perception of social reality
,
Pluralistic ignorance and nonattitudes
,
Methodology.Design of surveys.Methodological strengths and weaknesses of survey research
,
Uses and misuses of polls
,
Face-to-face surveys
,
Surveys by telephone
,
Self-administered paper questionnaires
,
Internet surveys
,
Different survey modes and international comparisons
,
Sampling
,
Survey non-response
,
Split ballots as an experimental approach to public opinion research
,
Panel surveys
,
Focus groups and public opinion
,
Content analyses and public opinion research
,
Measurement of public opinion.Designing reliable and valid questionnaires
,
Psychology of survey response
,
Use of scales in surveys
,
Use of visual materials in surveys
,
Validation studies
,
Identifying value clusters in societies
,
Social and political environment of public opinion research.Legal status of public opinion research in the world
,
Attitudes of the public toward public opinion research and polling
,
Attitudes of journalists toward public opinion research
,
Codes of ethics and standards in survey research
,
Archiving poll data
,
Uses and effects of public opinion research.News media's use of opinion polls
,
Use of surveys by governments and politicians
,
Use of public opinion research in propaganda
,
Effects of published polls on citizens
,
Special fields of application.Use of surveys as legal evidence
,
Public opinion and the economy
,
Marketing research
,
Social indicators and the quality of life
,
Assessing long-term value changes in societies
,
Exit polls and pre-election polls
,
Use of voter research in campaigns
,
Available via World Wide Web
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