ISBN:
9781134974214
,
9781134974351
,
9781138689114
,
9781138689121
,
9781315537887
Language:
English
Pages:
Online-Ressource (1 online resource (ix, 198 pages))
,
illustrations, text file, PDF
Edition:
Second edition (Online-Ausg.)
Parallel Title:
Erscheint auch als
DDC:
302.23072
Keywords:
Mass media Philosophy
;
Mass media Research
;
Electronic books
;
Mass media Research
;
Mass media Philosophy
;
Mass media ; Research
;
Mass media ; Philosophy
Abstract:
1. Theory and the study of communication -- 2. Historical developments in mass communication theory -- 3. The individual perspective on mass communication theory -- 4. The sociological perspective on mass communication theory -- 5. The alternative paradigms of critical and cultural studies -- 6. Theories of international communication -- 7. Research principles and practices -- 8. Quantitative research methods -- 9. Qualitative research methods -- 10. Completing a student research project -- 11. Beyond theory and research : taking what you've learned to the real world of work
Note:
Includes bibliographical references and index
DOI:
10.4324/9781315537887
URL:
Volltext
(lizenzpflichtig)
