ISBN:
9781000453584
Sprache:
Englisch
Seiten:
1 online resource (311 pages)
Ausgabe:
3rd ed.
Paralleltitel:
Erscheint auch als
DDC:
302.23072
Schlagwort(e):
Mass media-Research
;
Mass media-Philosophy
;
Electronic books
Kurzfassung:
Intro -- Half Title -- Title Page -- Copyright Page -- Dedication -- Brief Contents -- Contents -- Introduction to the Third Edition -- The Value of Mass Communication Theory -- Plan for the Book -- Unit 1: Mass Communication Theory -- Unit 2 and Appendix: Mass Media Research -- Looking Ahead as a Conclusion -- 1. Theory and the Study of Communication -- Theory, Research, and Knowledge -- Defining Theory -- Types of Knowledge -- Communication Theory Genres -- Communication Science -- Interpretive Theory -- Critical and Normative Theory -- Theory's Purposes -- Applied Mass Communication Theory -- Theory's Relevance -- Research Relevance -- Conclusion -- Questions for Discussion/Application Exercises -- References -- 2. Historical Developments in Mass Communication Theory -- The Evolution of Theory -- Historical Perspectives -- Personal vs. Mass Media -- Technology and Mass Communication -- Defining Mass Communication -- Characteristics of the Mass Communication Process -- Implications of Mediation -- Historical Perspectives and Online Communication -- The Discipline of Mass Communication -- Social Science Roots -- Transmission of Direct Effects Paradigm -- Bullet/Hypodermic Theory (1930s) -- Public Opinion and Propaganda (1920s to 1940s) -- Lasswell's Structure and Function (1948) -- Shannon and Weaver's Information Theory -- Cybernetics -- Summary of the Transmission of Direct Effect Model -- Development of the Limited Effects Paradigm -- Empirical Studies in Social Psychology -- Hovland and the Experimental Section (1940s) -- Lazarsfeld and the Bureau of Applied Social Research (1940s-1950s) -- Two-Step Flow and Reinforcement Theories (Late 1950s) -- Interpretive Theories and Normative Perspectives -- Symbolic Interactionism -- Normative Views of Media and Society -- Marketplace of Ideas -- Fourth Estate Theory.
Anmerkung:
Description based on publisher supplied metadata and other sources
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