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  • 1
    Online Resource
    Online Resource
    Applied Mass Communication Theory : A Guide for Media Practitioners (2021)
    Milton : Taylor & Francis Group
    Details
    ISBN: 9781000453584
    Language: English
    Pages: 1 online resource (311 pages)
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    DDC: 302.23072
    Keywords: Mass media-Research ; Mass media-Philosophy ; Electronic books
    Abstract: Intro -- Half Title -- Title Page -- Copyright Page -- Dedication -- Brief Contents -- Contents -- Introduction to the Third Edition -- The Value of Mass Communication Theory -- Plan for the Book -- Unit 1: Mass Communication Theory -- Unit 2 and Appendix: Mass Media Research -- Looking Ahead as a Conclusion -- 1. Theory and the Study of Communication -- Theory, Research, and Knowledge -- Defining Theory -- Types of Knowledge -- Communication Theory Genres -- Communication Science -- Interpretive Theory -- Critical and Normative Theory -- Theory's Purposes -- Applied Mass Communication Theory -- Theory's Relevance -- Research Relevance -- Conclusion -- Questions for Discussion/Application Exercises -- References -- 2. Historical Developments in Mass Communication Theory -- The Evolution of Theory -- Historical Perspectives -- Personal vs. Mass Media -- Technology and Mass Communication -- Defining Mass Communication -- Characteristics of the Mass Communication Process -- Implications of Mediation -- Historical Perspectives and Online Communication -- The Discipline of Mass Communication -- Social Science Roots -- Transmission of Direct Effects Paradigm -- Bullet/Hypodermic Theory (1930s) -- Public Opinion and Propaganda (1920s to 1940s) -- Lasswell's Structure and Function (1948) -- Shannon and Weaver's Information Theory -- Cybernetics -- Summary of the Transmission of Direct Effect Model -- Development of the Limited Effects Paradigm -- Empirical Studies in Social Psychology -- Hovland and the Experimental Section (1940s) -- Lazarsfeld and the Bureau of Applied Social Research (1940s-1950s) -- Two-Step Flow and Reinforcement Theories (Late 1950s) -- Interpretive Theories and Normative Perspectives -- Symbolic Interactionism -- Normative Views of Media and Society -- Marketplace of Ideas -- Fourth Estate Theory.
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
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  • 2
    Online Resource
    Online Resource
    Applied mass communication theory : a guide for media practitioners (2017)
    London : Routledge
    Details
    ISBN: 9781134974214 , 9781134974351 , 9781138689114 , 9781138689121 , 9781315537887
    Language: English
    Pages: Online-Ressource (1 online resource (ix, 198 pages)) , illustrations, text file, PDF
    Edition: Second edition (Online-Ausg.)
    Parallel Title: Erscheint auch als
    DDC: 302.23072
    Keywords: Mass media Philosophy ; Mass media Research ; Electronic books ; Mass media Research ; Mass media Philosophy ; Mass media ; Research ; Mass media ; Philosophy
    Abstract: 1. Theory and the study of communication -- 2. Historical developments in mass communication theory -- 3. The individual perspective on mass communication theory -- 4. The sociological perspective on mass communication theory -- 5. The alternative paradigms of critical and cultural studies -- 6. Theories of international communication -- 7. Research principles and practices -- 8. Quantitative research methods -- 9. Qualitative research methods -- 10. Completing a student research project -- 11. Beyond theory and research : taking what you've learned to the real world of work
    Note: Includes bibliographical references and index
    DOI: 10.4324/9781315537887
    URL: Volltext  (lizenzpflichtig)
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  • 3
    Online Resource
    Online Resource
    Applied mass communication theory : a guide for media practitioners (2017)
    New York : Routledge, Taylor & Francis Group
    Details
    ISBN: 9781315537887 , 9781134974214 , 9781134974283
    Language: English
    Pages: 1 Online-Ressource (xiv, 296 Seiten) , Illustrationen
    Edition: Seond edition
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 302.2307/2
    RVK:
    AP 13500
    Keywords: Mass media Research ; Mass media Philosophy ; Theorie ; Massenmedien ; Massenkommunikation ; Massenkommunikation ; Theorie ; Massenmedien ; Theorie
    Note: Includes bibliographical references and index
    DOI: 10.4324/9781315537887
    URL: Volltext  (URL des Erstveröffentlichers)
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