ISSN:
1552-8014
Language:
English
Titel der Quelle:
Food, culture & society : an international journal of multidisciplinary research
Publ. der Quelle:
Abington : Routledge, Taylor & Francis
Angaben zur Quelle:
Vol. 19, No. 4 (2016), p. 681
DDC:
630
Abstract:
This article explores consumer trust in organics and investigates the relationship between credibility, trust, and knowledge in a mixed-method study incorporating a survey, a focus group, and individual interviews. Danish consumers show a high level of systemic trust in the organic label, which can be trumped by personal trust. Consumers wanting to know more about organics are mainly those who already know a lot, while others show a deliberate lack of knowledge. Furthermore, it is argued that knowledge does not lead to trust-trust replaces knowledge, and consumers largely seek confirmation of their views when they have already made up their minds about organics.
Note:
Copyright: © Association for the Study of Food and Society 2016 2016
DOI:
10.1080/15528014.2016.1243767
URL:
http://www.tandfonline.com/doi/abs/10.1080/15528014.2016.1243767
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