Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • NetLibrary, Inc  (4)
  • London : Kogan Page  (4)
  • Aufsatzsammlung  (4)
Datasource
Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Beyond branding : how the new values of transparency and integrity are changing the world of brands (2005)
    London : Kogan Page
    Details
    ISBN: 1423716094 , 9781423716099
    Language: English
    Pages: xviii, 236 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Beyond branding
    RVK:
    QP 624
    Keywords: Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Brand name products ; Business names ; Integrity ; Business ethics ; Integrity ; Business ethics ; Business names ; Brand name products ; Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Markenpolitik ; Wirtschaftsethik ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Markenpolitik ; Wirtschaftsethik ; Markenpolitik ; Wirtschaftsethik
    Note: Originally published: 2003 , Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    From idea to profit : how to market innovative products and services (2005)
    London : Kogan Page
    Details
    ISBN: 1423716035 , 9781280222597 , 128022259X , 9781423716037
    Language: English
    Pages: viii, 167 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version From idea to profit
    Keywords: New products Marketing. ; Strategic planning. ; New products Marketing ; Strategic planning ; Produits nouveaux Commercialisation ; Planification stratégique ; New products Marketing ; Strategic planning ; New products Marketing. ; Strategic planning. ; Produktinnovation ; Produktmarketing ; Strategisches Management ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Produktinnovation ; Produktmarketing ; Strategisches Management ; Produktinnovation ; Produktmarketing ; Strategisches Management
    Abstract: The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance
    Abstract: Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form
    Description / Table of Contents: Breakthroughs in valueMarket-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form.
    Note: Includes index , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Logistics and retail management : insights into current practice and trends from leading experts (2004)
    London : Kogan Page
    Details
    ISBN: 141756301X , 9780749440916 , 0749440910 , 9781417563012
    Language: English
    Pages: xvi, 240 pages , Illustrationen , 25 cm
    Edition: 2nd ed
    Edition: Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Logistics and retail management
    RVK:
    QQ 440
    Keywords: Business logistics. ; Retail trade Management. ; Business logistics ; Retail trade Management ; Logistique (Organisation) Grande-Bretagne ; Commerce de détail Grande-Bretagne ; Retail trade Management ; Business logistics ; Business logistics. ; Retail trade Management. ; Einzelhandel ; Supply Chain Management ; Electronic books. ; Electronic books. ; Electronic books Aufsatzsammlung ; Aufsatzsammlung ; Einzelhandel ; Supply Chain Management ; Einzelhandel ; Supply Chain Management
    Abstract: Retail logistics : changes and challenges / John Fernie and Leigh Sparks -- Relationships in the supply chain / John Fernie -- The internationalization of the retail supply chain / John Fernie -- Market orientation and supply chain management in the fashion industry / Nobukaza J Azuma, John Fernie and Toshikazu Higashi -- Fashion logistics and quick response / Martin Christopher, Bob Lowson, and Helen Peck -- Logistics in Tesco : past, present and future / David Smith and Leigh Sparks -- Temperature-controlled supply chains / David Smith and Leigh Sparks -- Rethinking efficient replenishment in the grocery sector / Phil Whiteoak -- The development of e-tail logistics / John Fernie and Alan McKinnon -- Transforming technologies : retail exchanges and RFID / Leigh Sparks and Beverly Wagner -- Enterprise resource planning (ERP) systems : issues in implementation / Mark West and Leigh Sparks
    Description / Table of Contents: Retail logistics : changes and challenges / John Fernie and Leigh Sparks -- Relationships in the supply chain / John Fernie -- The internationalization of the retail supply chain / John Fernie -- Market orientation and supply chain management in the fashion industry / Nobukaza J Azuma, John Fernie and Toshikazu Higashi -- Fashion logistics and quick response / Martin Christopher, Bob Lowson, and Helen Peck -- Logistics in Tesco : past, present and future / David Smith and Leigh Sparks -- Temperature-controlled supply chains / David Smith and Leigh Sparks -- Rethinking efficient replenishment in the grocery sector / Phil Whiteoak -- The development of e-tail logistics / John Fernie and Alan McKinnon -- Transforming technologies : retail exchanges and RFID / Leigh Sparks and Beverly Wagner -- Enterprise resource planning (ERP) systems : issues in implementation / Mark West and Leigh Sparks
    Description / Table of Contents: Retail logistics : changes and challenges / John Fernie and Leigh SparksRelationships in the supply chain / John Fernie -- The internationalization of the retail supply chain / John Fernie -- Market orientation and supply chain management in the fashion industry / Nobukaza J Azuma, John Fernie and Toshikazu Higashi -- Fashion logistics and quick response / Martin Christopher, Bob Lowson, and Helen Peck -- Logistics in Tesco : past, present and future / David Smith and Leigh Sparks -- Temperature-controlled supply chains / David Smith and Leigh Sparks -- Rethinking efficient replenishment in the grocery sector / Phil Whiteoak -- The development of e-tail logistics / John Fernie and Alan McKinnon -- Transforming technologies : retail exchanges and RFID / Leigh Sparks and Beverly Wagner -- Enterprise resource planning (ERP) systems : issues in implementation / Mark West and Leigh Sparks.
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2004
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Global logistics and distribution planning : strategies for management (2003)
    London : Kogan Page
    Details
    ISBN: 1417593962 , 9781417593965 , 0749447044 , 9780749447045
    Language: English
    Pages: xxv, 436 pages , Illustrationen , 25 cm
    Edition: 4th ed
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Electronic books ; Physical distribution of goods ; Business logistics Management ; Electronic books ; Physical distribution of goods ; Business logistics Management ; Business ; Electronic books Aufsatzsammlung ; Aufsatzsammlung ; Wertschöpfungskette ; Logistik ; Distributionslogistik ; Strategisches Management
    Abstract: Figures; Tables; Contributors; Introduction; 1 Development and trends in supply chain management; 2 New directions in logistics; 3 Future trends in supply chain management management; 4 Agile supply chain operating environments environments; 5 Time compression in the supply chain supply chain; 6 Formulating a logistics strategy; 7 Thinking strategically about supply chain relationships management: the issue of incentives; 8 Supply/demand chain management: the next frontier for competitiveness; 9 Internet traders can increase profitability by reshaping their supply chains
    Abstract: Outlines the current situation in global logistics and distribution, and provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. -- Thomson Gale description
    Note: Previous ed.: 1999 , Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2005 , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...