ISBN:
1423716035
,
9781280222597
,
128022259X
,
9781423716037
Language:
English
Pages:
viii, 167 p
,
ill
,
24 cm
Edition:
Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Print version From idea to profit
Keywords:
New products Marketing.
;
Strategic planning.
;
New products Marketing
;
Strategic planning
;
Produits nouveaux Commercialisation
;
Planification stratégique
;
New products Marketing
;
Strategic planning
;
New products Marketing.
;
Strategic planning.
;
Produktinnovation
;
Produktmarketing
;
Strategisches Management
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Aufsatzsammlung
;
Produktinnovation
;
Produktmarketing
;
Strategisches Management
;
Produktinnovation
;
Produktmarketing
;
Strategisches Management
Abstract:
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance
Abstract:
Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form
Description / Table of Contents:
Breakthroughs in valueMarket-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form.
Note:
Includes index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2005
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
