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    Online Resource
    Online Resource
    Beyond branding : how the new values of transparency and integrity are changing the world of brands (2005)
    London : Kogan Page
    Details
    ISBN: 1423716094 , 9781423716099
    Language: English
    Pages: xviii, 236 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Beyond branding
    RVK:
    QP 624
    Keywords: Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Brand name products ; Business names ; Integrity ; Business ethics ; Integrity ; Business ethics ; Business names ; Brand name products ; Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Markenpolitik ; Wirtschaftsethik ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Markenpolitik ; Wirtschaftsethik ; Markenpolitik ; Wirtschaftsethik
    Note: Originally published: 2003 , Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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