From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly

Englisch

London ; Sterling, VA : Kogan Page, 2005

viii, 167 p : ill ; 24 cm

Includes index

Electronic reproduction, Boulder, Colo : NetLibrary, 2005

Print version: From idea to profit

1-4237-1603-5 electronic bk.

978-1-280-22259-7

1-280-22259-X

978-1-4237-1603-7 : electronic bk.

Weitere Ausgaben: 1-280-22259-X (Druckausgabe), 0-7494-4219-0 (Druckausgabe) pbk., 978-1-280-22259-7 (Druckausgabe)

Breakthroughs in valueMarket-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form.

*Produktinnovation / Produktmarketing / Strategisches Management / Aufsatzsammlung

*Produktinnovation / Produktmarketing / Strategisches Management

*New products -- Marketing. ; Strategic planning. ; Electronic books. ; New products -- Marketing ; Strategic planning ; Produits nouveaux -- Commercialisation ; Planification stratégique ; New products -- Marketing ; Strategic planning ; New products -- Marketing. ; Strategic planning. ; Electronic books.

*Electronic books ; Produktinnovation ; Produktmarketing ; Strategisches Management

Klassifikation der Library of Congress: HF5415.153

Dewey Dezimal-Klassifikation: 658.8;

bisacsh: BUS043000

bisacsh: BUS078000

Book Industry Communication: KMP

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance

Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form

 

Boulder, Colo : NetLibrary, 2005

Boulder, Colo : NetLibrary

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