ISBN:
1417589051
,
9781417589050
Language:
English
Pages:
xv, 240 p
,
ill
,
25 cm
Edition:
Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Print version Blue ocean strategy
Keywords:
New products.
;
Market segmentation.
;
New products
;
Market segmentation
;
New products
;
Market segmentation
;
New products.
;
Market segmentation.
;
Markterschließung
;
Marktsegmentierung
;
Neues Produkt
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Neues Produkt
;
Marktsegmentierung
;
Markterschließung
;
Markterschließung
;
Marktsegmentierung
Abstract:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Description / Table of Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Description / Table of Contents:
Creating blue oceansAnalytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Note:
Includes bibliographical references (p. [223]-229) and index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2005
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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