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  • 1
    Online Resource
    Online Resource
    Nondisruptive creation : rethinking innovation and growth : it's time to dispel the myth that innovation must be disruptive : nondisruptive creation is an alternative path to growth (2019)
    [Cambridge, Massachusetts] : MIT Sloan Management Review
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Technological innovations ; Disruptive technologies ; Industrial management ; Business planning ; Electronic books ; Electronic books ; local
    Abstract: Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize.
    Note: Place of publication from publisher's website. - "Reprint 60312.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed June 5, 2019)
    URL: https://learning.oreilly.com/library/view/-/53863MIT60312/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Beyond disruption : innovate and achieve growth without displacing industries, companies, or jobs (2023)
    [Place of publication not identified] : Ascent Audio
    Details
    ISBN: 9781663725790 , 1663725799
    Language: English
    Pages: 1 online resource (1 audio file (6 hr., 5 min.))
    Edition: [First edition].
    DDC: 658.4/063
    Keywords: Technological innovations ; Success in business ; Economic development ; Business ethics ; Disruptive technologies ; Audiobooks
    Abstract: Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.
    Note: Online resource; title from title details screen (O'Reilly, viewed May 2, 2023)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (2005)
    Boston, Mass : Harvard Business School Press
    Details
    ISBN: 1417589051 , 9781417589050
    Language: English
    Pages: xv, 240 p , ill , 25 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Blue ocean strategy
    Keywords: New products. ; Market segmentation. ; New products ; Market segmentation ; New products ; Market segmentation ; New products. ; Market segmentation. ; Markterschließung ; Marktsegmentierung ; Neues Produkt ; Electronic books. ; Electronic books. ; Electronic books ; Neues Produkt ; Marktsegmentierung ; Markterschließung ; Markterschließung ; Marktsegmentierung
    Abstract: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
    Description / Table of Contents: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
    Description / Table of Contents: Creating blue oceansAnalytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
    Note: Includes bibliographical references (p. [223]-229) and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
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