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  • 1
    Online Resource
    Online Resource
    Nondisruptive creation : rethinking innovation and growth : it's time to dispel the myth that innovation must be disruptive : nondisruptive creation is an alternative path to growth (2019)
    [Cambridge, Massachusetts] : MIT Sloan Management Review
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Technological innovations ; Disruptive technologies ; Industrial management ; Business planning ; Electronic books ; Electronic books ; local
    Abstract: Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize.
    Note: Place of publication from publisher's website. - "Reprint 60312.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed June 5, 2019)
    URL: https://learning.oreilly.com/library/view/-/53863MIT60312/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Beyond disruption : innovate and achieve growth without displacing industries, companies, or jobs (2023)
    [Place of publication not identified] : Ascent Audio
    Details
    ISBN: 9781663725790 , 1663725799
    Language: English
    Pages: 1 online resource (1 audio file (6 hr., 5 min.))
    Edition: [First edition].
    DDC: 658.4/063
    Keywords: Technological innovations ; Success in business ; Economic development ; Business ethics ; Disruptive technologies ; Audiobooks
    Abstract: Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.
    Note: Online resource; title from title details screen (O'Reilly, viewed May 2, 2023)
    URL: lizenzpflichtig
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  • 3
    Online Resource
    Online Resource
    Blue Ocean Strategy, Expanded Edition (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469080970
    Language: English
    Pages: 1 online resource (31408 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years.
    Note: Online resource; Title from title page (viewed July 14, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 4
    Online Resource
    Online Resource
    Blue Ocean Classics (2019)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469076300
    Language: English
    Pages: 1 online resource (6757 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time. This collection is the ideal start, or refresher, for creating more blue oceans.
    Note: Online resource; Title from title page (viewed August 20, 2019) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 5
    Online Resource
    Online Resource
    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (2005)
    Boston, Mass : Harvard Business School Press
    Details
    ISBN: 1417589051 , 9781417589050
    Language: English
    Pages: xv, 240 p , ill , 25 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Blue ocean strategy
    Keywords: New products. ; Market segmentation. ; New products ; Market segmentation ; New products ; Market segmentation ; New products. ; Market segmentation. ; Markterschließung ; Marktsegmentierung ; Neues Produkt ; Electronic books. ; Electronic books. ; Electronic books ; Neues Produkt ; Marktsegmentierung ; Markterschließung ; Markterschließung ; Marktsegmentierung
    Abstract: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
    Description / Table of Contents: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
    Description / Table of Contents: Creating blue oceansAnalytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
    Note: Includes bibliographical references (p. [223]-229) and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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