Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

Englisch

Boston, Mass : Harvard Business School Press, c2005

xv, 240 p : ill ; 25 cm

Includes bibliographical references (p. [223]-229) and index

Electronic reproduction, Boulder, Colo : NetLibrary, 2005

Print version: Blue ocean strategy

1-4175-8905-1 electronic bk.

978-1-4175-8905-0 : electronic bk.

Weitere Ausgaben: 1-59139-619-0 (Druckausgabe)

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy

Creating blue oceansAnalytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

*Neues Produkt / Marktsegmentierung

*Markterschließung

*Markterschließung / Marktsegmentierung

*New products. ; Market segmentation. ; Electronic books. ; New products ; Market segmentation ; New products ; Market segmentation ; New products. ; Market segmentation. ; Electronic books.

*Electronic books ; Markterschließung ; Marktsegmentierung ; Neues Produkt

Klassifikation der Library of Congress: HF5415.153

Dewey Dezimal-Klassifikation: 658.8/02; ; 658.802;

bisacsh: BUS094000

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy

 

Boulder, Colo : NetLibrary, 2005

Boulder, Colo : NetLibrary

Online-Ressource

Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.