ISBN:
9781118637296
Language:
English
Pages:
1 online resource (ix, 245 p.)
Parallel Title:
Erscheint auch als
DDC:
302.3
Keywords:
Social media--Economic aspects
;
Social media ; Economic aspects
;
Social networks
;
Electronic books
Abstract:
Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being "baked in" to the most unlikely new products-even wheelchairs. Articulates how the "Internet of Things" is becoming social-and why that's the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
Abstract:
Intro -- Social Machines: How to Develop Connected Products That Change Customers' Lives -- Copyright -- Contents -- Acknowledgments -- Part I: Social Machines: An Overview -- Chapter 1: Introduction -- Chapter 2: A Social Internet of Things -- Chapter 3: Why Social Networks Must Evolve -- Everything Will Get Connected -- Everything Will Get Smarter -- Everything Will Get Social -- We're Running Out of Humans! -- Chapter 4: Social Machines and the Future of Humankind -- Part II: Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness -- Chapter 5: Overview -- Chapter 6: A Brief History of Abstraction -- Chapter 7: Social Product Design -- Connected versus Social -- Example 1-The Weather Station -- Example 2-Wheelchairs and Hand Sanitizers -- Example 3-The Social Bicycle -- Individual Rider -- Groups of Riders -- Organizations -- Government -- Manufacturers -- Chapter 8: Avatars and the Social Seven: Unique Characteristics of Social Machines -- The Social Seven-Overview -- The Social Seven-Details -- Identity -- Discoverability -- Presence -- Activity -- Status -- Access -- Privileges -- Chapter 9: Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned -- Part III: The Business of Social Machines -- Chapter 10: Introduction -- People Sharing Things -- Accommodation Services-Airbnb -- Transportation Services-Zipcar -- Things Sharing Data -- Financial Services-Progressive Insurance -- Health Services-Vitality, Inc. -- Chapter 11: How to Build a Business Using Social Machines -- Retrofit Model -- Built-in Model -- Scenario -- Chapter 12: My Customer's Customer Is My Customer: The Beauty of a Social Value Chain -- Chapter 13: The Art of Social Pricing -- Part IV: Getting Started -- Chapter 14: Design Requirements: What Does It Take to Design and Build a Social Machine? -- But First, a Quick Story. ..
Note:
Description based on online resource; title from title page (ebrary, viewed May 9, 2013). Includes index
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