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  • NetLibrary, Inc  (6)
  • Kerckhove, Derrick de
  • London : Kogan Page  (4)
  • Oxford : Berg  (2)
  • Aufsatzsammlung  (6)
Datasource
Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    From idea to profit : how to market innovative products and services (2005)
    London : Kogan Page
    Details
    ISBN: 1423716035 , 9781280222597 , 128022259X , 9781423716037
    Language: English
    Pages: viii, 167 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version From idea to profit
    Keywords: New products Marketing. ; Strategic planning. ; New products Marketing ; Strategic planning ; Produits nouveaux Commercialisation ; Planification stratégique ; New products Marketing ; Strategic planning ; New products Marketing. ; Strategic planning. ; Produktinnovation ; Produktmarketing ; Strategisches Management ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Produktinnovation ; Produktmarketing ; Strategisches Management ; Produktinnovation ; Produktmarketing ; Strategisches Management
    Abstract: The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance
    Abstract: Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form
    Description / Table of Contents: Breakthroughs in valueMarket-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R & D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form.
    Note: Includes index , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Beyond branding : how the new values of transparency and integrity are changing the world of brands (2005)
    London : Kogan Page
    Details
    ISBN: 1423716094 , 9781423716099
    Language: English
    Pages: xviii, 236 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Beyond branding
    RVK:
    QP 624
    Keywords: Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Brand name products ; Business names ; Integrity ; Business ethics ; Integrity ; Business ethics ; Business names ; Brand name products ; Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Markenpolitik ; Wirtschaftsethik ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Markenpolitik ; Wirtschaftsethik ; Markenpolitik ; Wirtschaftsethik
    Note: Originally published: 2003 , Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Logistics and retail management : insights into current practice and trends from leading experts (2004)
    London : Kogan Page
    Details
    ISBN: 141756301X , 9780749440916 , 0749440910 , 9781417563012
    Language: English
    Pages: xvi, 240 pages , Illustrationen , 25 cm
    Edition: 2nd ed
    Edition: Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Logistics and retail management
    RVK:
    QQ 440
    Keywords: Business logistics. ; Retail trade Management. ; Business logistics ; Retail trade Management ; Logistique (Organisation) Grande-Bretagne ; Commerce de détail Grande-Bretagne ; Retail trade Management ; Business logistics ; Business logistics. ; Retail trade Management. ; Einzelhandel ; Supply Chain Management ; Electronic books. ; Electronic books. ; Electronic books Aufsatzsammlung ; Aufsatzsammlung ; Einzelhandel ; Supply Chain Management ; Einzelhandel ; Supply Chain Management
    Abstract: Retail logistics : changes and challenges / John Fernie and Leigh Sparks -- Relationships in the supply chain / John Fernie -- The internationalization of the retail supply chain / John Fernie -- Market orientation and supply chain management in the fashion industry / Nobukaza J Azuma, John Fernie and Toshikazu Higashi -- Fashion logistics and quick response / Martin Christopher, Bob Lowson, and Helen Peck -- Logistics in Tesco : past, present and future / David Smith and Leigh Sparks -- Temperature-controlled supply chains / David Smith and Leigh Sparks -- Rethinking efficient replenishment in the grocery sector / Phil Whiteoak -- The development of e-tail logistics / John Fernie and Alan McKinnon -- Transforming technologies : retail exchanges and RFID / Leigh Sparks and Beverly Wagner -- Enterprise resource planning (ERP) systems : issues in implementation / Mark West and Leigh Sparks
    Description / Table of Contents: Retail logistics : changes and challenges / John Fernie and Leigh Sparks -- Relationships in the supply chain / John Fernie -- The internationalization of the retail supply chain / John Fernie -- Market orientation and supply chain management in the fashion industry / Nobukaza J Azuma, John Fernie and Toshikazu Higashi -- Fashion logistics and quick response / Martin Christopher, Bob Lowson, and Helen Peck -- Logistics in Tesco : past, present and future / David Smith and Leigh Sparks -- Temperature-controlled supply chains / David Smith and Leigh Sparks -- Rethinking efficient replenishment in the grocery sector / Phil Whiteoak -- The development of e-tail logistics / John Fernie and Alan McKinnon -- Transforming technologies : retail exchanges and RFID / Leigh Sparks and Beverly Wagner -- Enterprise resource planning (ERP) systems : issues in implementation / Mark West and Leigh Sparks
    Description / Table of Contents: Retail logistics : changes and challenges / John Fernie and Leigh SparksRelationships in the supply chain / John Fernie -- The internationalization of the retail supply chain / John Fernie -- Market orientation and supply chain management in the fashion industry / Nobukaza J Azuma, John Fernie and Toshikazu Higashi -- Fashion logistics and quick response / Martin Christopher, Bob Lowson, and Helen Peck -- Logistics in Tesco : past, present and future / David Smith and Leigh Sparks -- Temperature-controlled supply chains / David Smith and Leigh Sparks -- Rethinking efficient replenishment in the grocery sector / Phil Whiteoak -- The development of e-tail logistics / John Fernie and Alan McKinnon -- Transforming technologies : retail exchanges and RFID / Leigh Sparks and Beverly Wagner -- Enterprise resource planning (ERP) systems : issues in implementation / Mark West and Leigh Sparks.
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2004
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Global logistics and distribution planning : strategies for management (2003)
    London : Kogan Page
    Details
    ISBN: 1417593962 , 9781417593965 , 0749447044 , 9780749447045
    Language: English
    Pages: xxv, 436 pages , Illustrationen , 25 cm
    Edition: 4th ed
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Electronic books ; Physical distribution of goods ; Business logistics Management ; Electronic books ; Physical distribution of goods ; Business logistics Management ; Business ; Electronic books Aufsatzsammlung ; Aufsatzsammlung ; Wertschöpfungskette ; Logistik ; Distributionslogistik ; Strategisches Management
    Abstract: Figures; Tables; Contributors; Introduction; 1 Development and trends in supply chain management; 2 New directions in logistics; 3 Future trends in supply chain management management; 4 Agile supply chain operating environments environments; 5 Time compression in the supply chain supply chain; 6 Formulating a logistics strategy; 7 Thinking strategically about supply chain relationships management: the issue of incentives; 8 Supply/demand chain management: the next frontier for competitiveness; 9 Internet traders can increase profitability by reshaping their supply chains
    Abstract: Outlines the current situation in global logistics and distribution, and provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. -- Thomson Gale description
    Note: Previous ed.: 1999 , Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2005 , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    The meaning of Europe : variety and contention within and among nations (2002)
    Oxford : Berg
    Details
    ISBN: 058548452X , 9781280339196 , 9780585484525 , 1859735762 , 9781859735763 , 1859735819 , 9781859735817 , 1845205790 , 9781845205799 , 1280339195
    Language: English
    Pages: xiv, 326 p , 23 cm
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    RVK:
    LB 52005
    RVK:
    LB 52015
    RVK:
    ML 1100
    RVK:
    NQ 1040
    RVK:
    NQ 5870
    Keywords: Politics and culture History. ; National characteristics, European. ; Politique et culture Histoire. ; Européens. ; Politics and culture History ; Europe ; National characteristics, European ; Politique et culture Histoire ; Europe ; Européens ; Politics and culture History. ; National characteristics, European. ; Politique et culture Histoire. ; Européens. ; Electronic books ; Europäische Integration ; Nationalstaat ; Politische Identität ; Europe Civilization. ; Europe Intellectual life. ; Europe Boundaries. ; Europe Historiography. ; Europe Foreign public opinion. ; Europe Civilisation. ; Europe Vie intellectuelle. ; Europe Frontières. ; Europe Historiographie. ; Europe Civilization ; Europe Intellectual life ; Europe Boundaries ; Europe Historiography ; Europe Civilisation ; Europe Vie intellectuelle ; Europe Frontières ; Europe Historiographie ; Europe ; Europe Civilization. ; Europe Intellectual life. ; Europe Boundaries. ; Europe Historiography. ; Europe Foreign public opinion. ; Europe Civilisation. ; Europe Vie intellectuelle. ; Europe Frontières. ; Europe Historiographie. ; Europe Foreign public opinion ; Europa ; Electronic books. ; Electronic books. ; Electronic books History ; Aufsatzsammlung ; Electronic books. ; Electronic books. ; Electronic books History ; Aufsatzsammlung ; Electronic books. ; Electronic books. ; Electronic books History ; Aufsatzsammlung ; Europa ; Nationalstaat ; Europäische Integration ; Politische Identität ; Europa ; Nationalstaat ; Europäische Integration ; Politische Identität
    Abstract: Introduction: the national meaning of Europe Mikael af Malmborg and Bo Stråth -- Irony of symbolic reciprocities : the Greek meaning of 'Europe' as a historical inversion of the European meaning of 'Greece' Constantine Tsoukalas -- Dual appeal of 'Europe' in Italy Mikael af Malmborg -- 'Europeanism' versus 'Africanism' : 'Europe' as a symbol of modernity and democratic renewal in Spain Pablo Jáuregui -- Us or them? The meaning of Europe in British political discourse Piers Ludlow -- Swedish demarcation to Europe Bo Stråth -- On the brink or in-between? The conception of Europe in Finnish identity Henrik Meinander -- Europe's Eastern outpost? The meanings of Europe' in Baltic discourses Klas-Göran Karlsson -- From the USSR to Gorbachev to Putin : Perestroika as a failed excursion from 'the West' to 'Europe' in Russian discourse Iver B. Neumann -- Complex of an unwanted child : the meanings of Europe in Polish discourse Barbara Törnquist-Plewa -- Czech discourse on Europe, 1848-1948 Miroslav Hroch -- A.E.I.O.U. : Austria Europae Imago, Onus, Unio? Gilbert Weiss -- Continuities and changes of Europe in German national identity Willfried Spohn -- Meanings of Europe in French national discourse : a French Europe or an Europeanized France? Robert Frank
    Abstract: Mention the word Europe in today's society and you are greeted with a range of responses, from impassioned debate, to scepticism and outright hostility. Yet long before the emergence of the modern European Union, the concept of Europe played a vital role in the creation of national identity. This book considers the wealth of contemporary and historical attitudes towards Europe and how these vary both within and between nation-states. Why are some countries 'Europhiles' whilst others are 'Europho bic'? How has Europe alternately been perceived as a threat to local culture and identity or as th
    Description / Table of Contents: Introduction: the national meaning of Europe /Mikael af Malmborg and Bo Str°ath --Irony of symbolic reciprocities : the Greek meaning of 'Europe' as a historical inversion of the European meaning of 'Greece' /Constantine Tsoukalas --Dual appeal of 'Europe' in Italy /Mikael af Malmborg --'Europeanism' versus 'Africanism' : 'Europe' as a symbol of modernity and democratic renewal in Spain /Pablo Jáuregui --Us or them? The meaning of Europe in British political discourse /Piers Ludlow --Swedish demarcation to Europe /Bo Str°ath --On the brink or in-between? The conception of Europe in Finnish indentity /Henrik Meinander --Europe's Eastern outpost? The meanings of Europe' in Baltic discourses /Klas-Göran Karlsson --From the USSR to Gorbachev to Putin : Perestroika as a failed excursion from 'the West' to 'Europe' in Russian discourse /Iver B. Neumann --Complex of an unwanted child : the meanings of Europe in Polish discourse /Barbara Törnquist-Plewa --Czech discourse on Europe, 1848-1948 /Miroslav Hroch --A.E.I.O.U. : Austria Europae Imago, Onus, Unio? /Gilbert Weiss --Continuities and changes of Europe in German national identity /Willfried Spohn --Meanings of Europe in French national discourse : a French Europe or an Europeanized France? /Robert Frank.
    Note: Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2003 , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Rezension
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Rezension
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Rezension
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
    GBV
    KOBV
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Beyond aesthetics : art and the technologies of enchantment (2001)
    Oxford : Berg
    Details
    ISBN: 0585435987 , 9780585435985
    Language: English
    Pages: vii, 288 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    RVK:
    LC 90000
    Keywords: Art and anthropology. ; Art and society. ; Art and anthropology ; Art and society ; Art and anthropology. ; Art and society. ; Anthropologie ; Gesellschaft ; Kunst ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Kunst ; Gesellschaft ; Anthropologie ; Kunst ; Gesellschaft ; Anthropologie
    Abstract: Romanticism, from Foi Site poetry to Schubert's Winterreise / James F. Weiner -- Agency, history and tradition in the construction of 'classical' music : the debate over 'authentic performance' / Ian Keen -- Why knot? Towards a theory of art and mathematics / Susanne Küchler -- Captivation, representation, and the limits of cognition : interpreting metaphor and metonymy in Tahitian tamau / Anne D'Alleva -- What makes singo different : north Vanuatu textiles and the theory of captivation / Lissant Bolton -- The captivating agency of art : many ways of seeing / Shirley Campbell -- The fame of Trinis : websites as traps / Daniel Miller -- Piercing the skin of the idol / Christopher Pinney -- The politics and personhood of Tibetan Buddhist icons / Clare Harris -- Aboriginal cultural production into art : the complexity of redress / Francesca Merlan -- When the (oven) gloves are off : the Queen's baton -- doing what to whom? / Charlotte Townsend-Gault -- The patent and the Malanggan / Marilyn Strathern
    Description / Table of Contents: Romanticism, from Foi Site Poetry to Schubert's Winterreise -- Agency, History and Tradition in The Construction of 'Classical' Music: The Debate Over 'Authentic Performance' -- Why Knot? Towards a Theory of Art and Mathematics
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2003
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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