ISBN:
9780815349044
,
9780815349051
Language:
English
Pages:
ix, 179 Seiten
,
Illustrationen
Parallel Title:
Erscheint auch als
DDC:
302.2
Keywords:
Leeuwen, Theo van
;
Visuelle Kommunikation
;
Ästhetik
;
Kommunikationsdesign
;
Multimodalität
;
Industriedesign
;
Modality (Linguistics)
;
Semiotics / Social aspects
;
Synesthesia
;
Leeuwen, Theo van 1947-
;
Multimodalität
;
Visuelle Kommunikation
;
Kommunikationsdesign
;
Industriedesign
;
Ästhetik
Abstract:
The social semiotics of identity -- Functionality and identity -- Analysing style -- Shape -- Colour -- Texture -- Movement -- A social semiotic theory of synaesthesia
Abstract:
"This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analyzing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts"--
Note:
Includes bibliographical references and index
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