ISBN:
9783319720005
Language:
English
Pages:
1 Online-Ressource (xvii, 479 Seiten)
,
Illustrationen, Diagramme
Edition:
Corrected publication 2019
Series Statement:
Foundations
Parallel Title:
Erscheint auch als Noam, Eli M., 1946 - Media and digital management
Parallel Title:
Erscheint auch als Noam, Eli M., 1946 - Media and digital management
DDC:
302.231068
Keywords:
Digital media Management
;
Technology Management
;
Strategic planning
;
Creative ability in business
;
Electronic books
;
Management
;
Neue Medien
;
Medienwirtschaft
;
Management
Abstract:
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover_in a jargonless, non-technical way_the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Abstract:
Intro -- Contents -- List of Figures -- List of Tables -- I: Overview -- 1: Introduction -- 1.1 The Need for "Media Management"? -- 1.2 Approaches to the Study and Teaching of Media Management -- 1.3 Outline of the Book -- 1.4 Outlook -- 2: The Information Environment -- 2.1 Drivers of Change -- 2.1.1 The Setting -- 2.1.2 Technology -- 2.1.3 People -- 2.2 The Microeconomics of the New Media Economy -- 2.2.1 Characteristic #1 of Media and Information: High Fixed Costs, Low Marginal Costs-Very High Economies of Scale -- 2.2.2 Characteristic #2 of Media and Information: Network Effects -- 2.2.3 Characteristic #3 of Media and Information: Excess Supply -- 2.2.4 Characteristic #4 of Media and Information: Price Deflation -- 2.2.5 Characteristic #5 of Media and Information: Convergence of Technology -- 2.2.6 Characteristic #6 of Media and Information: Importance of Intangible Assets -- 2.2.7 Characteristic #7 of Media and Information: The Presence of Non-Maximizers of Profit -- 2.2.8 Characteristic #8 of Media and Information: High Government Involvement -- 2.2.9 Summary of Economic Properties -- 2.3 Review Materials -- 2.3.1 Questions for Discussion -- 2.3.2 Quiz -- Quiz Answers -- II: Production -- 3: Production Management in Media and Information -- 3.1 Media Production -- 3.1.1 Introduction -- 3.1.2 Content Production -- 3.1.3 Special Characteristics in Content Production -- 3.2 Content Industries -- 3.2.1 Early Content -- 3.2.2 Types of Production -- 3.2.3 Cost Characteristics: Film Versus Theater -- 3.2.4 History of the Film Production Industry -- 3.2.5 Production in Other Media Industries -- 3.2.5.1 Books -- 3.2.5.2 Newspapers and Magazines -- 3.2.5.3 Music -- 3.2.5.4 Television Content -- 3.2.5.5 Video Games -- 3.2.6 The Global Success of the Hollywood Production Industry -- 3.2.7 Case Discussion.
Permalink
