Note: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion , Classic Models of Persuasion , When, How, and Why Persuasion Fails : A Motivated Reasoning Account , The Boundary Conditions of Motivated Reasoning , Reasoned Persuasion , Persuasion and Issue Voting , Party Cues , How the News Media Persuades : Framing Effects and Beyond , The Emotional Aspects of Political Persuasion , Do Election Campaigns Matter? A Comparative Perspective and Overview , The Utility and Content of Traditional Ads , The Persuasion Effects of Political Endorsements , Mobilization Strategies and Get Out the Vote , Appealing to Diverse Electorates in the United States , Gendered Aspects of Political Persuasion in Campaigns , Persuasion and Non-Party Groups in the Digital Age , Interest Groups and Elections , How Electoral Spending Relates to Political Persuasion , Low-Resource Candidates and Fundraising Appeals , Campaigns and Elections in a Changing Media Landscape , Beyond Infotainment: Political-Entertainment Media and Electoral Persuasion , Horse-Race and Game-Framed Journalism’s Effects on Turnout, Vote Choice, and Attitudes toward Politic , Misinformation, Fake News, and Dueling Fact Perceptions in Public Opinion and Elections , Conspiracy Theories , Polarization and Media Usage : Disentangling Causality , National and Cross-National Perspectives on Political Media Bias , The Incentives and Effects of Independent and Government-Controlled Media in the Developing World , Persuasion in Interpersonal Networks , Social Network Effects in Developing Countries , Voter Mobilization in Intimate Networks , Citizen Deliberation Online , Networks and Media Influence , Bandwagon Effects, Information Cascades, and the Power in Numbers , Lobbying Networks , Electoral Persuasion in the New Democracies : Challenges and Opportunities , A Menu of Clientelist Methods to Buy and Coerce Voters : The Dark Side of Electoral Persuasion , How and Why the Populist Radical Right Persuades Citizens , The Strategic Adaptation of the Populist Radical Right in Western Europe : Shifting the Party Message , Party Nominations and Electoral Persuasion , Persuasion and Ballot Propositions , Online versus Offline Strategies in Comparative Perspective , Voting Advice Applications : The Power of Self-Persuasion , How Voters Distort their Perceptions and Why this Matters , Accounting for Complex Survey Designs: Strategies for Post-stratification and Weighting of Internet Surveys , Debating How to Measure Media Exposure in Surveys , Studying Electoral Persuasion Using Online Experiments , Citizens, Elites, and Social Media: Methodological Challenges and Opportunities in the Study of Persuasion and Mobilization

Note: Includes bibliographical references and index

Note: Description based upon print version of record

Note: Includes bibliographical references and index