ISBN:
1138124893
,
9781138124899
Sprache:
Englisch
Seiten:
xvi, 254 Seiten
,
Illustrationen
Serie:
Routledge interpretive marketing research
Paralleltitel:
Erscheint auch als Cochoy, Franck, author Digitalizing consumption
Paralleltitel:
Erscheint auch als Cochoy, Franck, 1964 - Digitalizing Consumption
DDC:
306.3
Schlagwort(e):
Digitale Güter
;
Konsumentenverhalten
;
Online-Marketing
;
Consumption (Economics)
;
Consumer behavior
;
Digital media Social aspects
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Neue Medien
;
Verbraucherverhalten
;
Konsumsoziologie
;
Neue Medien
;
Verbraucherverhalten
Kurzfassung:
Digitalizing consumption : introduction / Franck Cochoy, Université Toulouse Jean Jaurès, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas Sörum, University of Gothenburg, Sweden -- Big data challenge for social sciences and market research : from society and opinion to replications / Dominique Boullier, Sciences Po, France -- Towards a rhythm-sensitive data economy / Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland -- Serendipitous effects in digitalized markets : the case of the datacrawler recommendation agent / Jean-Sébastien Vayre, Université Toulouse Jean Jaurès, France; Lucie Larnaudie, Centre Universitaire Jean-François Champollion, France and Aude Dufresne, Université de Montréal, Canada -- Extending the mind : digital devices and the transformation of consumer practices / Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom -- Promoting ethical consumption : the construction of smartphone apps as "ethical" choice prescribers / Lena Hansson, University of Gothenburg, Sweden -- Tracing the sex of big data (or configuring digital consumers) / Magdalena Petersson McIntyre, University of Gothenburg, Sweden -- "Write something" : the shaping of ethical consumption on Facebook / Niklas Sörum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden -- Digitalized music : entangling consumption practices / Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden -- Marketing and cyberspace: William Gibson's view / Barbara Czarniawska, University of Gothenburg, Sweden -- Digital advertising campaigns and the branded economy / Gustav Sjöblom, Chalmers University of Technology, Sweden; Oskar Broberg, University of Gothenburg, Sweden and Ann-Sofie Axelsson, University of Borås, Sweden -- From the logs of qr-code readers : a socio-log-y of digital consumption / Franck Cochoy, Université Toulouse Jean Jaurès, France and Jan Smolinski, Université Toulouse Jean Jaurès, France
Anmerkung:
Includes bibliographical references and index
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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