ISBN:
9783662649220
Language:
English
Pages:
1 Online-Ressource (VIII, 268 Seiten)
,
Illustrationen
Series Statement:
Springer eBook Collection
Uniform Title:
Skin Colour' Politics and Social Stratification in India - A Transdisciplinary and Intersectional Approach to Fairness Preference, Skin Lightening, and Hegemonic Whiteness
Parallel Title:
Erscheint auch als Kullrich, Nina Skin colour politics
Parallel Title:
Erscheint auch als
Dissertation note:
Dissertation University of Bayreuth 2020
Keywords:
Culture—Study and teaching.
;
Hochschulschrift
;
Hochschulschrift
;
Indien
;
Hautfarbe
;
Helle Haut
;
Diskriminierung
Abstract:
1 “In this Country, Beauty is defined by Fairness of Skin” -- 2 ‘Colourism’ in India within and beyond Colonialism Historically tracing Fair Skin as a locally embedded, yet transnational, colonially re-shaped and subversively contested signifier of social status and norm of beauty -- 3 Beauty as Project, Fairness as Product: ‘Skin Colour’ Management and Fairness Consumption in Post-colonial India -- 4 Shades of Fair, Shapes of Beauty, and Shifts of Status Narrating and Practising Skin Bleaching in Contemporary Delhi -- 5 Conclusion and Outlook.
Abstract:
The global practice of skin bleaching is predominantly understood as an internalized legacy of colonialism and an embodiment of Western ideals of beauty. This book offers a new perspective on fair skin preference in India: it challenges the assumption that desires for light skin are always a desire of whiteness. Rather than talking back to the colonial centre, skin colour politics reorganise and reinforce social distinctions in Indian societies, which are neither exclusively local nor global. Based on primary research conducted in Delhi, this multi-dimensional study shows how skin colour intersects with and reproduces other categories of social distinction – primarily gender, class, caste, race, region and religion. It historically embeds fairness as an Indian, precolonial yet transnational ideal of beauty. The bleached body emerges as an active and thus, potentially resistant part of negotiating social status within multiple power relations and complex beauty regimes. By mapping a whole geography of skin colours in India, this book shows how fair skin as a locally embedded beauty norm and whiteness as a global cultural imperative interrelate. About the Author Nina Kullrich graduated in cultural and literary studies and currently works as project coordinator for an NGO with a focus on global justice and intersectional feminisms.
DOI:
10.1007/978-3-662-64922-0
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