ISBN:
9781003288428
,
1003288421
,
9781003806202
,
1003806201
,
9781003806219
,
100380621X
Language:
English
Pages:
1 Online-Ressource
Edition:
Fifth edition
DDC:
302.2301/4
Keywords:
Content analysis (Communication)
;
Mass media Research
;
Methodology
;
Mass media Statistical methods
;
SOCIAL SCIENCE / Methodology
;
SOCIAL SCIENCE / Media Studies
Abstract:
"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--...
Note:
First edition published by Routledge 1998. Fourth edition published by Routledge 2019
DOI:
10.4324/9781003288428
URL:
https://www.taylorfrancis.com/books/9781003288428
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