ISBN:
9780814771891
Language:
English
Pages:
Online-Ressource (272 p)
Edition:
Online-Ausg. 2013 Electronic reproduction; Available via World Wide Web
Series Statement:
Postmillennial Pop Series
Parallel Title:
Print version From Bombay to Bollywood : The Making of a Global Media Industry
DDC:
791.430954
Keywords:
Motion picture industry -- India
;
Motion pictures -- India
;
Electronic books
Abstract:
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely anal
Description / Table of Contents:
CONTENTS; Acknowledgments; Introduction; 1 Bollywood Is Useful: Media Industries and the State in an Era of Reform; 2 Staging Bollywood: Industrial Identity in an Era of Reform; 3 "It's All about Knowing Your Audience": Marketing and Promotions in Bollywood; 4 "Multiplex with Unlimited Seats": Dot-Coms and the Making of an Overseas Territory; 5 "It's Not Your Dad's Bollywood": Diasporic Entrepreneurs and the Allure of Digital Media; Conclusion: Fandom and Other Transnational Futures; Appendix 1: Profiles of Key Bollywood Companies; Appendix 2: Top Box-Office Successes, 2000-2009; Notes
Description / Table of Contents:
BibliographyIndex; About the Author
Note:
Description based upon print version of record
,
Electronic reproduction; Available via World Wide Web
URL:
Volltext
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