ISBN:
9780814771907
Language:
English
Pages:
XI, 254 S.
,
Ill.
Series Statement:
Postmillennial pop
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
302.230954792
Keywords:
Bombay
;
Bollywood
;
Filmindustrie
;
Film
;
Geschichte
;
Motion picture industry--India--Mumbai--History.
;
Television broadcasting--India--Mumbai--History.
;
Digital media--India--Mumbai--History.
;
Marketing--India--Mumbai--History.
Note:
Introduction -- Bollywood is usefulmedia industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures
