ISBN:
9780471396871
Language:
English
Pages:
Online-Ressource (484 p)
Edition:
3rd ed
Series Statement:
The Wiley Event Management Series v.9
Parallel Title:
Print version Special Events : Twenty-First Century Global Event Management
DDC:
394.26/068
Keywords:
Electronic books
Abstract:
DR. JOE GOLDBLATT, CSEP, is Dean of The Alan Shawn Feinstein Graduate School at Johnson & Wales University in Providence, Rhode Island. He founded The Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort
Description / Table of Contents:
""Special Events""; ""Contents""; ""Foreword""; ""Preface""; ""Acknowledgments""; ""PART ONE Theory of Event Management""; ""Chapter 1 Welcome to Twenty-First-Century Global Event Management""; ""Chapter 2 Models of Global Event Management""; ""PART TWO Event Administration""; ""Chapter 3 Developing and Implementing the Event Plan""; ""Chapter 4 Management of Human Resources and Time""; ""Chapter 5 Financial Administration""; ""Chapter 6 Event Leadership""; ""PART THREE Event Coordination""; ""Chapter 7 Managing Vendor Contracts""; ""Chapter 8 On-Site Management""
Description / Table of Contents:
""Chapter 9 Accommodating Special Needs""""PART FOUR Event Marketing""; ""Chapter 10 Advertising, Public Relations, Promotions, and Sponsorship""; ""Chapter 11 Online Marketing""; ""PART FIVE Legal, Ethical, and Risk Management""; ""Chapter 12 Risk Management: Legal and Financial Safeguards""; ""Chapter 13 Morality, Law, and Ethics in Event Management""; ""PART SIX Technology and Career Advancement""; ""Chapter 14 Technology for Modern Event Management""; ""Chapter 15 Advancing Your Career in the Twenty-First Century""; ""Chapter 16 Case Studies in Twenty-First-Century Event Management""
Description / Table of Contents:
""Appendix 1 Organizations and Resources""""Appendix 2 Internet Sites""; ""Appendix 3 References""; ""Appendix 4 Periodicals""; ""Appendix 5 Directories""; ""Appendix 6 Audio and Video Resources""; ""Appendix 7 Software""; ""Appendix 8 Sample Client Agreement""; ""Appendix 9 Sample Vendor Agreement""; ""Appendix 10 Sample Catering Menus""; ""Appendix 11 Sample Insurance Certificate""; ""Appendix 12 Sample Incident Report""; ""Appendix 13 Sample Purchase Order""; ""Appendix 14 Sample Event Evaluations""; ""Appendix 15 ISES Code of Ethics""; ""Index""
Note:
Description based upon print version of record
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