ISBN:
9781911396932
Language:
English
Pages:
1 online resource (209 pages)
Series Statement:
Events Management and Methods Ser.
Parallel Title:
Erscheint auch als Antchak, Vladimir Event Portfolio Management
DDC:
332.6
Keywords:
Portfolio management
;
Portfolio management
;
Electronic books
;
Tourismusmanagement
Abstract:
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
Abstract:
Cover -- Title Page -- Contents -- Acknowledgements -- Introduction to the Events Management Theory and Methods Series -- About the authors and contributors -- 1 Introduction -- Part I: Theory -- 2 Cities and Events: Introducing Event Portfolios -- 3 Event Portfolio Leveraging -- 4 Event Portfolios and Stakeholder Networks -- 5 Critical Aspects of Portfolio Design -- Part II: Case Studies -- 6 Portfolio Evaluation and Impact Assessment -- 7 Governmental Approach to Major Events in New Zealand -- 8 Portfolio of Major Events in Auckland, Wellington and Dunedin -- 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne -- 10 Sector-focused Approach to Business Events in Manchester -- 11Edinburgh, a Festival City -- 12 International Comparison of Festival and Event Cities and their Portfolios -- 13 Conclusions -- Index.
Note:
Description based on publisher supplied metadata and other sources
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