ISBN:
9781119345732
Language:
English
Pages:
xxx, 366 Seiten
,
Illustrationen
Edition:
Eighth edition
Parallel Title:
Erscheint auch als Goldblatt, Joe Jeff, 1952- Special events
DDC:
394.2068
Keywords:
Special events Management
;
Special events Marketing
;
Special events Environmental aspects
Abstract:
"Understand and appreciate the importance of economic, social, cultural, political, technological and environmental sustainability for planned events. Recognize and understand the economic, social, political, cultural, technological and environmental changes that are affecting the global events industry. Identify and benefit from the demographic changes affecting the global event industry. Utilize the psychographic changes affecting event length, purpose, and outcomes to improve performance Recognize and analyze the multitudinous challenges facing the events industry including financial, security, labor, ecological, and other critical areas. Identify new and emerging career opportunities in this growing field. Understand why education has become the most important factor in the growth of planned events. Identify industry certification programs. Advance your career throughout the twenty-first century. Develop new ways to sustain your career"--
Note:
Includes bibliographical references and index
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