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  • 1
    Book
    Book
    Foundations of visual communication : how visuals appear in daily life (2023)
    New York ; London : Routledge, Taylor & Francis Group
    Details
    ISBN: 9780367771553 , 9780367769635
    Language: English
    Pages: vii, 131 Seiten , Illustrationen
    Parallel Title: Erscheint auch als
    DDC: 302.23
    RVK:
    AP 15040
    Keywords: Visuelle Kommunikation ; Visual communication ; Visual communication / Methodology ; Visuelle Kommunikation
    Abstract: "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"--
    Note: Includes bibliographical references and index
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Regensburg UB
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  • 2
    Online Resource
    Online Resource
    Foundations of Visual Communication : How Visuals Appear in Daily Life (2023)
    Milton : Taylor & Francis Group
    Details
    ISBN: 9781000894875
    Language: English
    Pages: 1 online resource (142 pages)
    Parallel Title: Erscheint auch als
    DDC: 302.23
    Keywords: Visual communication ; Visual communication ; Visual communication Methodology ; Electronic books
    Abstract: Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- What you will discover in this book -- About the authors -- Chapter 1: Visual landscapes -- Changes in the visual landscape -- Visual communication and its relationship to visual culture -- The meaning of 'culture' in visual culture -- Globalised visual culture and intercultural collaboration -- Conditions for interpretation and use of visuals -- The Namji doll and a Dala horse -- Navigating in a changing landscape -- The emergence of the outer eye -- Visual thinking and the body -- Visual studies and visual culture studies -- Key chapter takeaways -- Notes -- Chapter 2: Visual communication in practice -- Visual communication and representation -- A picture from a picture -- Emojis -- Pictorial traditions -- Our mind shapes the world we see -- Visual literacy -- Visual communication literacy -- Lost meanings -- Visual perception -- The active eye -- Cheating the eye -- Attracting the eye -- Vision and visuality -- Key chapter takeaways -- Notes -- Chapter 3: Analysing and interpreting visuals -- The role of Gestalt Theory in relation to visual interpretation -- The law of the good curve and continuity -- Figure-ground -- Proximity -- Common region -- Similarity -- Closure -- Focal point -- The Gestalt principles in contemporary use -- Meaning-bearing parts in visuals -- Characteristics of a visual -- Imitating visuals -- Schemata for interpretation -- Decoding messages -- Key chapter takeaways -- Notes -- Chapter 4: Communication and narration -- Communication as an interactive process -- The agency of the spectator -- Agency of the visual -- Visual communication in use -- Drawings and models -- Everyday visual communication -- Signs calling for attention -- Tele-vision means far sight -- Visuals and emotions.
    Abstract: "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"--
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
    GBV
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