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  • 1
    Online Resource
    Online Resource
    [Place of publication not identified] : CRC Press
    ISBN: 9780429289378 , 0429289375 , 9781000557145 , 1000557146 , 9781000557152 , 1000557154
    Language: English
    Pages: 1 online resource (x, 250 pages)
    Edition: First edition.
    Parallel Title: Erscheint auch als
    Keywords: Industrial design Social aspects ; Product design Social aspects ; Design Social aspects ; Critical thinking ; Social integration ; Social Integration ; Design ; Aspect social ; Conception de produit ; Aspect social ; Pensée critique ; Intégration sociale ; Critical thinking ; Design ; Social aspects ; Industrial design ; Social aspects ; Social integration
    Abstract: Globalization and digitalization are keywords of contemporary society. It affects, our private and professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleges, friends, family, etc. at any time. A far complex environment is emerging wherein internet of things and big data are integrated with products, production systems, health care, daily activity and play an important part in various kind of decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed. The book highlights several aspects of design thinking such as Information Design, Critical Design, the meaning of Culture, Gender and disabilities are discussed. The functions of Information Design are changing, from 'showing the way', instruction manuals and graphic design. It will affect, among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain, from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.
    Note: Includes bibliographical references and index. - Vendor-supplied metadata
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    ISBN: 9780367771553 , 9780367769635
    Language: English
    Pages: vii, 131 Seiten , Illustrationen
    Parallel Title: Erscheint auch als
    DDC: 302.23
    RVK:
    Keywords: Visuelle Kommunikation ; Visual communication ; Visual communication / Methodology ; Visuelle Kommunikation
    Abstract: "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"--
    Note: Includes bibliographical references and index
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    ISBN: 9781000894875
    Language: English
    Pages: 1 online resource (142 pages)
    Parallel Title: Erscheint auch als
    DDC: 302.23
    Keywords: Visual communication ; Visual communication ; Visual communication Methodology ; Electronic books
    Abstract: Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- What you will discover in this book -- About the authors -- Chapter 1: Visual landscapes -- Changes in the visual landscape -- Visual communication and its relationship to visual culture -- The meaning of 'culture' in visual culture -- Globalised visual culture and intercultural collaboration -- Conditions for interpretation and use of visuals -- The Namji doll and a Dala horse -- Navigating in a changing landscape -- The emergence of the outer eye -- Visual thinking and the body -- Visual studies and visual culture studies -- Key chapter takeaways -- Notes -- Chapter 2: Visual communication in practice -- Visual communication and representation -- A picture from a picture -- Emojis -- Pictorial traditions -- Our mind shapes the world we see -- Visual literacy -- Visual communication literacy -- Lost meanings -- Visual perception -- The active eye -- Cheating the eye -- Attracting the eye -- Vision and visuality -- Key chapter takeaways -- Notes -- Chapter 3: Analysing and interpreting visuals -- The role of Gestalt Theory in relation to visual interpretation -- The law of the good curve and continuity -- Figure-ground -- Proximity -- Common region -- Similarity -- Closure -- Focal point -- The Gestalt principles in contemporary use -- Meaning-bearing parts in visuals -- Characteristics of a visual -- Imitating visuals -- Schemata for interpretation -- Decoding messages -- Key chapter takeaways -- Notes -- Chapter 4: Communication and narration -- Communication as an interactive process -- The agency of the spectator -- Agency of the visual -- Visual communication in use -- Drawings and models -- Everyday visual communication -- Signs calling for attention -- Tele-vision means far sight -- Visuals and emotions.
    Abstract: "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"--
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
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