ISBN:
9780822947110
Language:
English
Pages:
vii, 286 Seiten
,
Illustrationen
Series Statement:
Illuminations
Series Statement:
cultural formations of the Americas series
DDC:
306.4/6130981
Keywords:
Physical fitness Social aspects
;
Human body Social aspects
;
National characteristics, Brazilian
Abstract:
Introduction : modernity, racial difference, and fitness -- Gendering muscle and selling corporal fragments : global designs and nationalist narratives in fitness media and commodities -- Exceptionalist imageries : bunduda spectacle and gluteal muscularity in popular visual culture -- Bunduda exporação : the whitened national symbol in global fitness culture -- Fitness, alterity and orders of whiteness in the configuration of modern feminine corporalities -- From magazines to social media : white masculine corporality and the Brazilian public sphere -- Marginalized masculinities and the deviant muscularity : race, disability, and sexuality -- Race and fitness space : signifying modern and unmodern fitness locales and praxis -- Conclusion.
Abstract:
"Since the late twentieth century, mainstream popular culture in Brazil has developed an intimate relationship with fitness culture-a vast, fluid, and pervasive network of images and commodities, bodies of knowledge, and discourses pertaining to idealized corporality and personhood. Embodying Modernity works toward a conceptualization of fitness culture, tracing its development and locating its broad existence in the contemporary Brazilian public sphere. Silva examines the role of fitness culture and the visualization of "fit bodies" within the history of western imperialism and its existing discourses of white supremacy, gender binarism, patriarchy, ableism, and heterosexism that continue to define Brazilian nationhood and power structures. Fitness culture in Brazil has developed within and through projects of national modernity and modernization carried out by national elites looking to build a national population aligned with Eurocentric cultural practices and notions of normative bodies"--
Note:
Includes bibliographical references and index
