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  • 1
    Book
    Book
    Pittsburgh : University of Pittsburgh Press
    UID:
    b3kat_BV048241089
    Format: vii, 286 Seiten , Illustrationen
    ISBN: 9780822947110 , 0822947110
    Series Statement: Illuminations
    Content: Introduction : modernity, racial difference, and fitness -- Gendering muscle and selling corporal fragments : global designs and nationalist narratives in fitness media and commodities -- Exceptionalist imageries : bunduda spectacle and gluteal muscularity in popular visual culture -- Bunduda exporação : the whitened national symbol in global fitness culture -- Fitness, alterity and orders of whiteness in the configuration of modern feminine corporalities -- From magazines to social media : white masculine corporality and the Brazilian public sphere -- Marginalized masculinities and the deviant muscularity : race, disability, and sexuality -- Race and fitness space : signifying modern and unmodern fitness locales and praxis -- Conclusion
    Content: "Since the late twentieth century, mainstream popular culture in Brazil has developed an intimate relationship with fitness culture-a vast, fluid, and pervasive network of images and commodities, bodies of knowledge, and discourses pertaining to idealized corporality and personhood. Embodying Modernity works toward a conceptualization of fitness culture, tracing its development and locating its broad existence in the contemporary Brazilian public sphere. Silva examines the role of fitness culture and the visualization of "fit bodies" within the history of western imperialism and its existing discourses of white supremacy, gender binarism, patriarchy, ableism, and heterosexism that continue to define Brazilian nationhood and power structures. Fitness culture in Brazil has developed within and through projects of national modernity and modernization carried out by national elites looking to build a national population aligned with Eurocentric cultural practices and notions of normative bodies"--
    Note: Includes bibliographical references and index , 2204
    Language: English
    Subjects: Romance Studies , Ethnology
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    Keywords: Brasilien ; Körperkultur ; Fitness ; Geschichte
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