ISSN:
1609-7521
Language:
English
Pages:
7 p
Parallel Title:
Parallelausg. Les fusions dans les médias : Synthèse par le Secrétariat
Titel der Quelle:
OECD journal: competition law and policy
Publ. der Quelle:
Paris : OECD Publ., 1999
Angaben zur Quelle:
Vol. 5, no. 4, p. 73-78
Keywords:
Governance
Abstract:
Reviewing media mergers may be more complicated than reviewing other mergers because of the huge variety of possible media content and the two-sided market aspect of many media, i.e. those earning advertising revenue. A wide variety of content means that market definition is rendered more complex. The twosided market characteristic has important and sometimes far from obvious impacts on how mergers affect economic efficiency, media plurality and content diversity...
DOI:
10.1787/clp-v5-art15-en
