ISBN:
9781780174563
,
178017456X
,
1780174578
,
9781780174570
Language:
English
Pages:
1 online resource (76 pages)
Edition:
1st edition
Parallel Title:
Erscheint auch als
DDC:
658.15224
Keywords:
Proposal writing in business
;
Electronic books ; local
;
Affaires ; Rédaction de projets
;
LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
;
LANGUAGE ARTS & DISCIPLINES / Rhetoric
;
REFERENCE / Writing Skills
;
Proposal writing in business
Abstract:
A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI. --- 'Presents a practical and down to earth approach to business case development.' Peter Wheatcroft , Moderator for the UK IT Industry Awards, Service Desk and Incident Manager
Note:
Online resource; Title from title page (viewed January 31, 2019)
