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  • Boston, MA : Safari
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  • Economics  (19)
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  • 1
    Online Resource
    Online Resource
    How Linux Works, 3rd Edition (2021)
    [Erscheinungsort nicht ermittelbar] : No Starch Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (464 pages)
    Edition: 3rd edition
    Parallel Title: Erscheint auch als Ward, Brian, 1972 - How Linux works
    DDC: 005.432
    RVK:
    ST 261
    Keywords: Electronic books ; local ; LINUX
    Abstract: Unlike some operating systems, Linux doesn’t try to hide the important bits from you—it gives you full control of your computer. But to truly master Linux, you need to understand its internals, like how the system boots, how networking works, and what the kernel actually does. In this third edition of the bestselling How Linux Works , author Brian Ward peels back the layers of this well-loved operating system to make Linux internals accessible. This edition has been thoroughly updated and expanded with added coverage of Logical Volume Manager (LVM), virtualization, and containers. You'll learn: •How Linux boots, from boot loaders to init (systemd) •How the kernel manages devices, device drivers, and processes •How networking, interfaces, firewalls, and servers work •How development tools work and relate to shared libraries •How to write effective shell scripts You’ll also explore the kernel and examine key system tasks inside user space, including system calls, input and output, and filesystems. With its combination of background, theory, real-world examples, and patient explanations, How Linux Works , 3rd edition will teach you what you need to know to solve pesky problems and take control of your operating system.
    Note: Online resource; Title from title page (viewed April 13, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Think Bayes, 2nd Edition (2021)
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (300 pages)
    Edition: 2nd edition
    Parallel Title: Erscheint auch als Downey, Allen B. Think Bayes
    RVK:
    ST 601
    Keywords: Electronic books ; local
    Abstract: If you know how to program, you're ready to tackle Bayesian statistics. With this book, you'll learn how to solve statistical problems with Python code instead of mathematical formulas, using discrete probability distributions rather than continuous mathematics. Once you get the math out of the way, the Bayesian fundamentals will become clearer and you'll begin to apply these techniques to real-world problems. Bayesian statistical methods are becoming more common and more important, but not many resources are available to help beginners. Based on undergraduate classes taught by author Allen Downey, this book's computational approach helps you get a solid start. Use your programming skills to learn and understand Bayesian statistics Work with problems involving estimation, prediction, decision analysis, evidence, and Bayesian hypothesis testing Get started with simple examples, using coins, dice, and a bowl of cookies Learn computational methods for solving real-world problems
    Note: Online resource; Title from title page (viewed May 25, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Continuous Architecture in Practice : Software Architecture in the Age of Agility and DevOps (2021)
    [Erscheinungsort nicht ermittelbar] : Addison-Wesley Professional | Boston, MA : Safari
    Details
    ISBN: 9780136523796
    Language: English
    Pages: 1 online resource (336 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Erder, Murat Continuous architecture in practice
    RVK:
    ST 233
    Keywords: Electronic books ; local
    Abstract: Revamp Your Architectural Practices for New Challenges, Environments, and Stakeholder Expectations "This book recognizes that software architecture is not the merely conceptual domain of disconnected experts but is the . . . give-and-take daily tussle of team members who have to balance trade-offs and competing forces to deliver resilient, high-performing, secure applications. . . . [It] bridges the significant gap between the 'Earth from orbit' view and the pavement-level view of refactoring microservice code." --Kurt Bittner, VP, Enterprise Solutions, Scrum.org Authors Murat Erder, Pierre Pureur, and Eoin Woods have taken their extensive enterprise architecture experience and applied it to the practical aspects of continuous architecture in real-world environments. Continuous Architecture in Practice provides hands-on advice for leveraging continuous architecture in real-world environments and illuminates architecture's changing role in the age of Agile, DevSecOps, and cloud platforms. This guide will help technologists update their architecture practice for new application challenges. As part of the Vaughn Vernon Addison-Wesley Signature Series, this title was hand-selected for the practical, delivery-oriented knowledge that architects and software engineers can quickly apply. It includes in-depth guidance for addressing today's key quality attributes, including cross-cutting concerns such as security, performance, scalability, resilience, data, and innovation. Each key technique is demonstrated through a start-to-finish case study reflecting the authors' deep experience evolving complex software environments. Create sustainable, coherent systems that meet functional requirements and the quality attributes stakeholders care about Understand team-based software architecture and architecture as a "flow of decisions" Reflect varied data technologies and crucial issues of data management, integration, and change Architect for security, including continuous threat modeling and mitigation Use architecture to improve performance in continuous delivery environments Architect for scalability and scale microservices and serverless environments Use architecture to apply emerging technologies more successfully
    Note: Online resource; Title from title page (viewed June 7, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    The Art of Writing Efficient Programs (2021)
    [Erscheinungsort nicht ermittelbar] : Packt Publishing | Boston, MA : Safari
    Details
    ISBN: 9781800208117
    Language: English
    Pages: 1 online resource (464 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Pikus, Fedor G. The art of writing efficient programs
    RVK:
    ST 250
    Keywords: Electronic books
    Abstract: Get to grips with various performance improvement techniques such as concurrency, lock-free programming, atomic operations, parallelism, and memory management Key Features Understand the limitations of modern CPUs and their performance impact Find out how you can avoid writing inefficient code and get the best optimizations from the compiler Learn the tradeoffs and costs of writing high-performance programs Book Description The great free lunch of "performance taking care of itself" is over. Until recently, programs got faster by themselves as CPUs were upgraded, but that doesn't happen anymore. The clock frequency of new processors has almost peaked. New architectures provide small improvements to existing programs, but this only helps slightly. Processors do get larger and more powerful, but most of this new power is consumed by the increased number of processing cores and other "extra" computing units. To write efficient software, you now have to know how to program by making good use of the available computing resources, and this book will teach you how to do that. The book covers all the major aspects of writing efficient programs, such as using CPU resources and memory efficiently, avoiding unnecessary computations, measuring performance, and how to put concurrency and multithreading to good use. You'll also learn about compiler optimizations and how to use the programming language (C++) more efficiently. Finally, you'll understand how design decisions impact performance. By the end of this book, you'll not only have enough knowledge of processors and compilers to write efficient programs, but you'll also be able to understand which techniques to use and what to measure while improving performance. At its core, this book is about learning how to learn. What you will learn Discover how to use the hardware computing resources in your programs effectively Understand the relationship between memory order and memory barriers Familiarize yourself with the performance implications of different data structures and organizations Assess the performance impact of concurrent memory accessed and how to minimize it Discover when to use and when not to use lock-free programming techniques Explore different ways to improve the effectiveness of compiler optimizations Design APIs for concurrent data structures and high-performance data structures to avoid inefficiencies Who this book is for This book is for experienced developers and programmers who work ...
    Note: Online resource; Title from title page (viewed October 22, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Deep Learning with Python : Learn Best Practices of Deep Learning Models with PyTorch (2021)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484253649
    Language: English
    Pages: 1 online resource (316 pages)
    Edition: 2nd edition
    Parallel Title: Erscheint auch als Ketkar, Nikhil Deep learning with Python
    RVK:
    RB 10104
    RVK:
    ST 302
    Keywords: Electronic books ; local ; Electronic books ; Deep learning ; Python ; PyTorch
    Abstract: Master the practical aspects of implementing deep learning solutions with PyTorch, using a hands-on approach to understanding both theory and practice. This updated edition will prepare you for applying deep learning to real world problems with a sound theoretical foundation and practical know-how with PyTorch, a platform developed by Facebook’s Artificial Intelligence Research Group. You'll start with a perspective on how and why deep learning with PyTorch has emerged as an path-breaking framework with a set of tools and techniques to solve real-world problems. Next, the book will ground you with the mathematical fundamentals of linear algebra, vector calculus, probability and optimization. Having established this foundation, you'll move on to key components and functionality of PyTorch including layers, loss functions and optimization algorithms. You'll also gain an understanding of Graphical Processing Unit (GPU) based computation, which is essential for training deep learning models. All the key architectures in deep learning are covered, including feedforward networks, convolution neural networks, recurrent neural networks, long short-term memory networks, autoencoders and generative adversarial networks. Backed by a number of tricks of the trade for training and optimizing deep learning models, this edition of Deep Learning with Python explains the best practices in taking these models to production with PyTorch. What You'll Learn Review machine learning fundamentals such as overfitting, underfitting, and regularization. Understand deep learning fundamentals such as feed-forward networks, convolution neural networks, recurrent neural networks, automatic differentiation, and stochastic gradient descent. Apply in-depth linear algebra with PyTorch Explore PyTorch fundamentals and its building blocks Work with tuning and optimizing models Who This Book Is For Beginners with a working knowledge of Python who want to understand Deep Learning in a practical, hands-on manner.
    Note: Online resource; Title from title page (viewed April 9, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Big Data Analytics for Internet of Things (2021)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    ISBN: 9781119740759
    Language: English
    Pages: 1 online resource (400 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Big data analytics for Internet of things
    DDC: 005.7
    RVK:
    ST 205
    Keywords: Electronic books ; local ; Big Data ; Datenverarbeitung ; Internet der Dinge
    Abstract: BIG DATA ANALYTICS FOR INTERNET OF THINGS Discover the latest developments in IoT Big Data with a new resource from established and emerging leaders in the field Big Data Analytics for Internet of Things delivers a comprehensive overview of all aspects of big data analytics in Internet of Things (IoT) systems. The book includes discussions of the enabling technologies of IoT data analytics, types of IoT data analytics, challenges in IoT data analytics, demand for IoT data analytics, computing platforms, analytical tools, privacy, and security. The distinguished editors have included resources that address key techniques in the analysis of IoT data. The book demonstrates how to select the appropriate techniques to unearth valuable insights from IoT data and offers novel designs for IoT systems. With an abiding focus on practical strategies with concrete applications for data analysts and IoT professionals, Big Data Analytics for Internet of Things also offers readers: A thorough introduction to the Internet of Things, including IoT architectures, enabling technologies, and applications An exploration of the intersection between the Internet of Things and Big Data, including IoT as a source of Big Data, the unique characteristics of IoT data, etc. A discussion of the IoT data analytics, including the data analytical requirements of IoT data and the types of IoT analytics, including predictive, descriptive, and prescriptive analytics A treatment of machine learning techniques for IoT data analytics Perfect for professionals, industry practitioners, and researchers engaged in big data analytics related to IoT systems, Big Data Analytics for Internet of Things will also earn a place in the libraries of IoT designers and manufacturers interested in facilitating the efficient implementation of data analytics strategies.
    Note: Online resource; Title from title page (viewed April 20, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 7
    Online Resource
    Online Resource
    Rust in Action (2021)
    [Erscheinungsort nicht ermittelbar] : Manning Publications | Boston, MA : Safari
    Details
    ISBN: 9781617294556
    Language: English
    Pages: 1 online resource (456 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als McNamara, Tim Rust in action
    DDC: 005.133
    RVK:
    ST 250
    Keywords: Electronic books ; local ; Rust ; Systemprogrammierung ; Parallelverarbeitung
    Abstract: Rust in Action is a hands-on guide to systems programming with Rust. Written for inquisitive programmers, it presents real-world use cases that go far beyond syntax and structure. You’ll explore Rust implementations for file manipulation, networking, and kernel-level programming and discover awesome techniques for parallelism and concurrency. Along the way, you’ll master Rust’s unique borrow checker model for memory management without a garbage collector.
    Note: Online resource; Title from title page (viewed August 4, 2021) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    URL: Inhaltsverzeichnis
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    Online Resource
    MPI Ethno. Forsch.
  • 8
    Online Resource
    Online Resource
    Human Compatible -- Künstliche Intelligenz und wie der Mensch die Kontrolle über superintelligente Maschinen behält (2020)
    [Erscheinungsort nicht ermittelbar] : mitp Verlag | Boston, MA : Safari
    Details
    Language: English , German
    Pages: 1 online resource (376 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Russell, Stuart J., 1962 - Human compatible
    DDC: 006.3
    RVK:
    ST 300
    Keywords: Electronic books ; local ; Informationsgesellschaft ; Technischer Fortschritt ; Künstliche Intelligenz ; Kontrolle ; Gesellschaft ; Entwicklung ; Zukunft ; Künstliche Intelligenz ; Kontrolle ; Informationsgesellschaft ; Technischer Fortschritt ; Mensch-Maschine-Kommunikation
    Abstract: Der bekannte KI-Pionier Stuart Russell zeigt die Chancen und Risiken der Künstlichen Intelligenz auf Eine Superintelligenz als Zukunftsszenario - wie wir es schaffen, die Kontrolle zu behalten Eine realistische und kritische Betrachtung der KI mit anschaulichen Analogien und konkreten Lösungsvorschlägen In diesem bahnbrechenden Buch über die größte Frage bei der Entwicklung der KI zeigt der bekannte KI-Forscher Stuart Russell, wieso er sein eigenes Forschungsgebiet als Bedrohung für die menschliche Spezies ansieht und wie wir den aktuellen Kurs ändern können, bevor es zu spät ist. Niemand könnte die Chancen und Risiken dieser Zukunftstechnologie besser beurteilen als Stuart Russell, der seit mehr als einer Dekade an vorderster Front der KI-Forschung steht. Mit brillanten Analogien erklärt er, wie KI genau funktioniert und welche enormen Chancen sie mit sich bringt. Doch wir müssen sicherstellen, dass wir niemals die Kontrolle über diese Maschinen verlieren, die mächtiger sind als wir selbst. Russell zeigt auf, wie wir die schlimmsten Bedrohungen abwenden, indem wir die Grundlagen der KI neu denken, um zu garantieren, dass die Maschinen unsere Ziele verfolgen, nicht ihre. Fundiert, eindringlich und visionär ist Human Compatible ein Buch, das jeder lesen sollte, um die Zukunft zu verstehen, die schneller kommt, als wir denken. Über den Autor: Stuart Russell ist Professor der Informatik am Lehrstuhl Engineering der University of California, Berkeley. Er hat als stellvertretender Vorsitzender des Councils über Künstliche Intelligenz und Robotik des Weltwirtschaftsforums und Berater für die Rüstungskontrolle der Vereinten Nationen fungiert. Darüber hinaus ist er Fellow von Andrew Carnegie sowie der Association for Computing Machinery und der American Association for the Advancement of Science.
    Note: Online resource; Title from title page (viewed June 19, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    URL: lizenzpflichtig
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    BSZ
    GBV
    MPI Ethno. Forsch.
  • 9
    Online Resource
    Online Resource
    Cloud Computing For Dummies, 2nd Edition (2020)
    [Erscheinungsort nicht ermittelbar] : For Dummies | Boston, MA : Safari
    Details
    ISBN: 9781119546658
    Language: English
    Pages: 1 online resource (320 pages)
    Edition: 2nd edition
    Parallel Title: Erscheint auch als Kirsch, Daniel D. Cloud computing
    RVK:
    ST 200
    Keywords: Electronic books ; local ; Cloud Computing ; Virtuelle Maschine ; Computersimulation ; Cloud Computing
    Abstract: Get your head —and your business—into the Cloud Cloud computing is no longer just a clever new toy in the world of IT infrastructure. Despite the nebulous name, it’s become a real and important part of our information architecture—and tech professionals who ignore it or try to skim their way through risk falling behind rapidly. The new edition of Cloud Computing For Dummies gets you up to speed fast, clarifying your Cloud options, showing you where can save you time and money, giving you ways to frame your decisions, and helping you avoid weeks of research. In a friendly, easy-to-follow style, Cloud Computing For Dummies, 2nd Edition demystifies the Cloud’s virtual landscape, breaking up a complex and multi-layered topic into simple explanations that will make the various benefits clear and ultimately guide you toward making the most appropriate choices for your organization. Know the business case for the Cloud Understand hybrid and multi-cloud options Develop your Cloud strategy Get tips on best practices The Cloud is everywhere, and it can deliver amazing benefits to our lives and businesses. Get a much clearer vision of exactly how with Cloud Computing For Dummies —and you’ll begin to see that the sky really is the limit!
    Note: Online resource; Title from title page (viewed August 4, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 10
    Online Resource
    Online Resource
    Modern C++ Programming Cookbook - Second Edition (2020)
    [Erscheinungsort nicht ermittelbar] : Packt Publishing | Boston, MA : Safari
    Details
    ISBN: 9781800208988
    Language: English
    Pages: 1 online resource (750 pages)
    Edition: 2nd edition
    Parallel Title: Erscheint auch als Bancila, Marius Modern C++ programming cookbook
    DDC: 005.133
    RVK:
    ST 250
    Keywords: Electronic books ; local ; C++ ; C++20
    Abstract: A pragmatic recipe book for acquiring a comprehensive understanding of the complexities and core fundamentals of C++ programming Key Features Explore the latest language and library features of C++20 such as modules, coroutines, concepts, and ranges Shed new light on the core concepts in C++ programming, including functions, algorithms, threading, and concurrency, through practical self-contained recipes Leverage C++ features like smart pointers, move semantics, constexpr, and more for increased robustness and performance Book Description C++ has come a long way to be one of the most widely used general-purpose languages that is fast, efficient, and high-performance at its core. The updated second edition of Modern C++ Programming Cookbook addresses the latest features of C++20, such as modules, concepts, coroutines, and the many additions to the standard library, including ranges and text formatting. The book is organized in the form of practical recipes covering a wide range of problems faced by modern developers. The book also delves into the details of all the core concepts in modern C++ programming, such as functions and classes, iterators and algorithms, streams and the file system, threading and concurrency, smart pointers and move semantics, and many others. It goes into the performance aspects of programming in depth, teaching developers how to write fast and lean code with the help of best practices. Furthermore, the book explores useful patterns and delves into the implementation of many idioms, including pimpl, named parameter, and attorney-client, teaching techniques such as avoiding repetition with the factory pattern. There is also a chapter dedicated to unit testing, where you are introduced to three of the most widely used libraries for C++: Boost.Test, Google Test, and Catch2. By the end of the book, you will be able to effectively leverage the features and techniques of C++11/14/17/20 programming to enhance the performance, scalability, and efficiency of your applications. What you will learn Understand the new C++20 language and library features and the problems they solve Become skilled at using the standard support for threading and concurrency for daily tasks Leverage the standard library and work with containers, algorithms, and iterators Solve text searching and replacement problems using regular expressions Work with different types of strings and learn the various aspects of compilation Take advantage of the file sys...
    Note: Online resource; Title from title page (viewed September 11, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    MPI Ethno. Forsch.
  • 11
    Online Resource
    Online Resource
    Ontologies with Python : Programming OWL 2.0 Ontologies with Python and Owlready2 (2020)
    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Details
    ISBN: 9781484265529
    Language: English
    Pages: 1 online resource (353 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Jean-Baptiste, Lamy Ontologies with Python
    RVK:
    ST 250
    Keywords: Electronic books ; local ; Electronic books
    Abstract: Use ontologies in Python, with the Owlready2 module developed for ontology-oriented programming. You will start with an introduction and refresher on Python and OWL ontologies. Then, you will dive straight into how to access, create, and modify ontologies in Python. Next, you will move on to an overview of semantic constructs and class properties followed by how to perform automatic reasoning. You will also learn about annotations, multilingual texts, and how to add Python methods to OWL classes and ontologies. Using medical terminologies as well as direct access to RDF triples is also covered. Python is one of the most used programming languages, especially in the biomedical field, and formal ontologies are also widely used. However, there are limited resources for the use of ontologies in Python. Owlready2, downloaded more than 60,000 times, is a response to this problem, and this book is the first one on the topic of using ontologies with Python. What You Will Learn Use Owlready2 to access and modify OWL ontologies in Python Publish ontologies on dynamic websites Perform automatic reasoning in Python Use well-known ontologies, including DBpedia and Gene Ontology, and terminological resources, such as UMLS (Unified Medical Language System) Integrate Python methods in OWL ontologies Who Is This Book For Beginner to experienced readers from biomedical sciences and artificial intelligence fields would find the book useful.
    Note: Online resource; Title from title page (viewed December 17, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 12
    Online Resource
    Online Resource
    Algorithmen und Datenstrukturen : eine Einführung mit Java (2020)
    Heidelberg : dpunkt.verlag | Boston, MA : Safari
    Details
    ISBN: 9783969100660
    Language: English , German
    Pages: 1 Online-Ressource (608 pages)
    Edition: 6., überarbeitete und erweiterte Auflage
    Parallel Title: Erscheint auch als Saake, Gunter, 1960 - Algorithmen und Datenstrukturen
    RVK:
    ST 250
    Keywords: Electronic books ; local ; Lehrbuch ; Datenstruktur ; Algorithmus ; Java ; Datenstruktur ; Algorithmus ; Java ; Algorithmus ; Datenstruktur
    Abstract: Algorithmen und Datenstrukturen sind Grundbausteine eines jeden Informatikstudiums. Das Buch behandelt diese Thematik in Verbindung mit der Programmiersprache Java. Darüber hinaus werden grundlegende Konzepte angesprochen wie formale und alternative Algorithmenmodelle, Korrektheit und Komplexität. Einen weiteren Schwerpunkt bilden fundamentale Datenstrukturen sowie deren objektorientierte Implementierung mit modernen Methoden der Softwareentwicklung. Die 6. Auflage führt einige neue Algorithmen ein und berücksichtigt die Neuerungen der aktuellen Java-Versionen, u.a. zu Themen wie Parallelisierung.
    Note: Online resource; Title from title page (viewed October 28, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 13
    Online Resource
    Online Resource
    Laws of UX : 10 praktische Grundprinzipien für intuitives, menschenzentriertes UX-Design (2020)
    [Erscheinungsort nicht ermittelbar] : dpunkt | Boston, MA : Safari
    Details
    Language: English , German
    Pages: 1 Online-Ressource (xiii, 125 Seiten)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Yablonski, Jon Laws of UX
    RVK:
    ST 278
    Keywords: Electronic books ; local ; Mensch-Maschine-Kommunikation ; Webdesign ; Gebrauchsgrafik ; Benutzerfreundlichkeit ; Verhaltenspsychologie
    Abstract: Jon Yablonski erklärt in diesem Buch, wie UX-Designerinnen Grundprinzipien aus der Psychologie nutzen können, um eine bessere User Experience zu generieren. Anstatt Benutzerinnen zu zwingen, sich an das Design eines Produkts (z. B. App) anzupassen, hilft dieser praktische Leitfaden dabei, das Design danach auszurichten, wie Benutzer*innen sich verhalten und mit digitalen Schnittstellen interagieren, um ihre Nutzung einfacher und angenehmer zu gestalten. Dabei greift der Autor auf bekannte Regeln und Prinzipien aus der psychologischen Forschung zurück und überträgt sie in die UX-Design-Welt. So sprechen wir beispielsweise einer App mit schönem Design mehr Kompetenz zu und verzeihen ihr eher Fehler, oder erwarten von einem Onlineshop, dass der Kaufprozess so funktionieren, wie wir es von anderen Shops gewohnt sind. Außerdem können wir eine große Menge an Informationen besser speichern und verarbeiten, wenn sie in Chunks gegliedert sind, weshalb etwa Texte, die mithilfe von Überschriften und Absätzen gegliedert sind, eine höhere UX generieren als ein langer Fließtext, der die User überfordert. Nachdem der Autor die verschiedenen Prinzipien erklärt und an anschaulichen, einfach nachzuvollziehenden Beispielen demonstriert hat, zeigt er, wie man diese Prinzipien praktisch für die eigene Arbeit und im Team nutzen kann. Zusätzlich geht er auch auf die ethischen Komponenten ein (Beispiele: Endlos-Scrollen, Like-Button).
    Note: Online resource; Title from title page (viewed September 30, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    MPI Ethno. Forsch.
  • 14
    Online Resource
    Online Resource
    Laws of UX : using psychology to design better products & services (2020)
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (58 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Yablonski, Jon Laws of UX
    RVK:
    QP 624
    Keywords: Electronic books ; local ; Webdesign ; Gebrauchsgrafik ; Mensch-Maschine-Kommunikation ; Benutzerfreundlichkeit ; Verhaltenspsychologie
    Abstract: Every designer today should learn the fundamentals of psychology. Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces. This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.
    Note: Online resource; Title from title page (viewed April 25, 2020)
    URL: lizenzpflichtig
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  • 15
    Online Resource
    Online Resource
    Testing Business Ideas (2019)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    ISBN: 9781119551447
    Language: English
    Pages: 1 online resource (368 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Bland, David J., 1976 - Testing business ideas
    DDC: 658.4/034
    RVK:
    QP 230
    Keywords: Strategisches Management ; Geschäftsmodell ; Produktentwicklung ; Electronic books ; local ; Geschäftsidee ; Produkttest
    Abstract: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
    Note: Online resource; Title from title page (viewed November 12, 2019) , Mode of access: World Wide Web.
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  • 16
    Online Resource
    Online Resource
    Linux Observability with BPF (2019)
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (170 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Calavera, David Linux observability with BPF
    RVK:
    ST 261
    Keywords: Electronic books ; local ; LINUX ; Programmierung ; Leistungsbewertung
    Abstract: Want to master the BPF virtual machine in the Linux Kernel? This practical guide shows you how to write applications that use BPF to observe and modify the kernel’s behavior on demand—without having prior knowledge of Linux Kernel development. David Calavera and Lorenzo Fontana introduce concepts to help systems engineers understand the BPF program lifecycle. If you have knowledge about performance optimization, networking, and security, this book shows you how to inject code to monitor, trace, and observe events in the kernel in a secure way—without the need to recompile the kernel or reboot the system. You’ll find code examples in C, Go, and Python.
    Note: Online resource; Title from title page (viewed September 25, 2019)
    URL: https://learning.oreilly.com/library/view/-/9781492050193/?ar
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  • 17
    Online Resource
    Online Resource
    BPF Performance Tools (2019)
    [Erscheinungsort nicht ermittelbar] : Addison-Wesley Professional | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (693 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Gregg, Brendan BPF performance tools
    RVK:
    ST 261
    Keywords: Electronic books ; local ; LINUX
    Abstract: BPF and related observability tools give software professionals unprecedented visibility into software, helping them analyze operating system and application performance, troubleshoot code, and strengthen security. BPF Performance Tools: Linux System and Application Observability is the industry's most comprehensive guide to using these tools for observability. Brendan Gregg, author of the industry's definitive guide to system performance, introduces powerful new methods and tools for doing analysis that leads to more robust, reliable, and safer code. This authoritative guide: Explores a wide spectrum of software and hardware targets Thoroughly covers open source BPF tools from the Linux Foundation iovisor project's bcc and bpftrace repositories Summarizes performance engineering and kernel internals you need to understand Provides and discusses 150+ bpftrace tools, including 80 written specifically for this book: tools you can run as-is, without programming — or customize and develop further, using diverse interfaces and the bpftrace front-end You'll learn how to use BPF (eBPF) tracing tools to analyze CPUs, memory, disks, file systems, networking, languages, applications, containers, hypervisors, security, and the Linux kernel. You'll move from basic to advanced tools and techniques, producing new metrics, stack traces, custom latency histograms, and more. It's like having a superpower: with Gregg's guidance and tools, you can analyze virtually everything that impacts system performance, so you can improve virtually any Linux operating system or application.
    Note: Online resource; Title from title page (viewed November 6, 2019)
    URL: lizenzpflichtig
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  • 18
    Online Resource
    Online Resource
    Business Data Science : Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions (2019)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (384 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Taddy, Matt Business data science
    DDC: 658.4/033
    RVK:
    QH 500
    Keywords: Data Analytics ; Statistische Methodenlehre ; Operations Research ; Künstliche Intelligenz ; Electronic books ; local ; Management ; Entscheidung ; Maschinelles Lernen
    Abstract: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: •Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling •Understand how use ML tools in real world business problems, where causation matters more that correlation •Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.
    Note: Online resource; Title from title page (viewed August 23, 2019)
    URL: https://learning.oreilly.com/library/view/-/9781260452785/?ar
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  • 19
    Online Resource
    Online Resource
    Contemporary Strategy Analysis, 10th Edition (2018)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    ISBN: 9781119495727
    Language: English
    Pages: 1 online resource (672 pages)
    Edition: 10th edition
    Parallel Title: Erscheint auch als Grant, Robert M., 1948 - Contemporary strategy analysis
    DDC: 658.4012
    RVK:
    QP 320
    Keywords: Unternehmen ; Strategisches Management ; Wettbewerbsstrategie ; Strategic planning ; Electronic books ; local ; Planification stratégique ; Strategic planning ; Lehrbuch ; Strategisches Management ; Strategisches Management ; Strategische Planung
    Abstract: Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the field’s constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
    Note: Online resource; Title from title page (viewed November 12, 2018)
    URL: lizenzpflichtig
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  • 20
    Online Resource
    Online Resource
    IT-Sicherheitsmanagement - Praxiswissen für IT Security Manager, 2. Auflage (2018)
    [Erscheinungsort nicht ermittelbar] : mitp Verlag | Boston, MA : Safari
    Details
    ISBN: 9783958452756
    Language: English , German
    Pages: 1 online resource (520 pages)
    Edition: 2nd edition
    Parallel Title: Erscheint auch als Harich, Thomas W. IT-Sicherheitsmanagement
    DDC: 005.80218
    RVK:
    ST 276
    RVK:
    ST 277
    Keywords: Electronic books ; local ; BSI ; ISMS ; ISO-27001 ; IT-System ; Compliance ; Monitoring ; Sicherheit ; Controlling ; Datenschutz ; Richtlinien ; DIN-NIA-01-27 ; IT-Compliance ; IT-Sicherheit ; Risikofaktoren ; Cloud Computing ; Datensicherheit ; Risikobewertung ; Datenschutzrecht ; Penetrationstest ; Softwareprojekte ; Geschäftsprozesse ; Notfallmanagement ; digitale Signatur ; Balanced Scorecard ; IT-Risikomanagement ; Softwareentwicklung ; Identitätsmanagement ; Informationssicherheit ; Business Impact-Analyse ; IT-Sicherheitsverfahren ; Risikomanagementprozess ; IT-Sicherheitsmanagement ; ISO/IEC 27001 ; Europäische Union Datenschutz-Grundverordnung ; Computersicherheit ; Rechnernetz ; Systemverwaltung ; Datensicherung ; Computersicherheit
    Abstract: Praxiswissen für IT Security Manager Mit einem durchdachten IT-Sicherheitskonzept zu mehr Informationssicherheit IT Compliance, Business Continuity Management, Risikomanagement oder Security Audit – alle Bereiche des IT Security Managers praxisnah erklärt Aufbau eines Information Security Management Systems (ISMS) nach ISO 27001 und BSI – unter Berücksichtigung der neuen DSGVO Immer mehr Daten werden in Public Clouds verarbeitet, auf Mobiltelefonen gespeichert, über Chat-Apps geteilt oder im Rahmen von Industrie 4.0 in einer Größenordnung erhoben, die bislang kaum denkbar war. Die entsprechenden Maßnahmen der IT-Security müssen sich an diese Veränderungen anpassen. Ebenso wie an die EU-Datenschutz-Grundverordnung, das IT-Sicherheitsgesetz oder das China Cybersecurity Law. Alle diese Regelungen haben immense Auswirkungen darauf, wie Unternehmen Daten erfassen, verarbeiten, speichern oder austauschen dürfen. In der Fülle und der Bandbreite der neuen Regelungen liegt aber immer auch die Gefahr, etwas falsch zu machen. Dieser Praxisleitfaden wird Ihnen dabei helfen, von der schieren Menge an Einzelthemen und Aufgaben, mit denen sich der (angehende) IT Security Manager auseinanderzusetzen hat, nicht erschlagen zu werden und den richtigen Weg zu wählen, um mit all diesen Anforderungen umzugehen. Jedes Kapitel dieses Buches beschreibt einen zusammenhängenden Bereich der IT Security. Die notwendige theoretische Fundierung wechselt sich dabei ab mit Tipps aus der Praxis für die Praxis, mit für den Berufsalltag typischen Fragestellungen, vielen konkreten Beispielen und hilfreichen Checklisten. Alle Teilgebiete werden abschließend in einem Kapitel zusammengeführt, das die Einführung und Weiterentwicklung eines IT-Sicherheitsmanagements auf Basis der ISO-27000-Normen-Familie unter Beachtung der datenschutzrechtlichen Bestimmungen der EU-DSGVO behandelt. So erhalten Sie sowohl einen kompetenten Praxisleitfaden (auch für den Berufseinstieg) als auch ein umfassendes Nachschlagewerk für Ihre tägliche Arbeit. Aus dem Inhalt: Umfang und Aufgabe des IT-Security-Managements Organisation der IT-Security IT-Compliance Organisation von Richtlinien Betrieb der IT-Security IT Business Continuity Management IT-Notfallmanagement Verfügbarkeitsmanagement Technische IT-Security IT-Risikomanagement Sicherheitsmonitoring IT-Security-Audit Management von Sicherheitsereignissen und IT-Forensik Kennzahlen Praxis: Aufbau eines ISMS Awareness und Schulung Über den Autor: T...
    Note: Online resource; Title from title page (viewed June 26, 2018)
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  • 21
    Online Resource
    Online Resource
    Data Science für Unternehmen - Data Mining und datenanalytisches Denken praktisch anwenden (2017)
    [Erscheinungsort nicht ermittelbar] : mitp Verlag | Boston, MA : Safari
    Details
    ISBN: 9783958455481 , 9783958455474
    Language: English , German
    Pages: 1 online resource (432 pages)
    Edition: 1st edition
    Series Statement: Mitp Business
    Parallel Title: Erscheint auch als Provost, Foster, 1964 - Data Science für Unternehmen
    DDC: 658.403802856312
    RVK:
    QH 232
    RVK:
    QP 345
    RVK:
    ST 610
    RVK:
    ST 530
    RVK:
    QH 500
    Keywords: Data mining ; Big data ; Business Data processing ; Management Data processing ; Electronic books ; local ; Exploration de données (Informatique) ; Données volumineuses ; Gestion ; Informatique ; Management ; Data processing ; Big data ; Business ; Data processing ; Data mining ; Unternehmen ; Datenmanagement ; Data Mining ; Datenanalyse
    Abstract: Die grundlegenden Konzepte der Data Science verstehen, Wissen aus Daten ziehen und für Vorhersagen und Entscheidungen nutzen Die wichtigsten Data-Mining-Verfahren gezielt und gewinnbringend einsetzen Zahlreiche Praxisbeispiele zur Veranschaulichung Die anerkannten Data-Science-Experten Foster Provost und Tom Fawcett stellen in diesem Buch die grundlegenden Konzepte der Data Science vor, die für den effektiven Einsatz im Unternehmen von Bedeutung sind. Sie erläutern das datenanalytische Denken, das erforderlich ist, damit Sie aus Ihren gesammelten Daten nützliches Wissen und geschäftlichen Nutzen ziehen können. Sie erfahren detailliert, welche Methoden der Data Science zu hilfreichen Erkenntnissen führen, so dass auf dieser Grundlage wichtige Entscheidungsfindungen unterstützt werden können. Dieser Leitfaden hilft Ihnen dabei, die vielen zurzeit gebräuchlichen Data-Mining-Verfahren zu verstehen und gezielt und gewinnbringend anzuwenden. Sie lernen u.a., wie Sie: Data Science in Ihrem Unternehmen nutzen und damit Wettbewerbsvorteile erzielen Daten als ein strategisches Gut behandeln, in das investiert werden muss, um echten Nutzen daraus zu ziehen Geschäftliche Aufgaben datenanalytisch angehen und den Data-Mining-Prozess nutzen, um auf effiziente Weise sinnvolle Daten zu sammeln Das Buch beruht auf einem Kurs für Betriebswirtschaftler, den Provost seit rund zehn Jahren an der New York University unterrichtet, und nutzt viele Beispiele aus der Praxis, um die Konzepte zu veranschaulichen. Das Buch richtet sich an Führungskräfte und Projektmanager, die Data-Science-orientierte Projekte managen, an Entwickler, die Data-Science-Lösungen implementieren sowie an alle angehenden Data Scientists und Studenten. Aus dem Inhalt: Datenanalytisches Denken lernen Der Data-Mining-Prozess Überwachtes und unüberwachtes Data Mining Einführung in die Vorhersagemodellbildung: von der Korrelation zur überwachten Segmentierung Anhand der Daten optimale Modellparameter finden mit Verfahren wie lineare und logistische Regression sowie Support Vector Machines Prinzip und Berechnung der Ähnlichkeit Nächste-Nachbarn-Methoden und Clustering Entscheidungsanalyse I: Was ist ein gutes Modell Visualisierung der Leistung von Modellen Evidenz und Wahrscheinlichkeiten Texte repräsentieren und auswerten Entscheidungsanalyse II: Analytisches Engineering Data Science und Geschäftsstrategie
    Note: Online resource; Title from title page (viewed October 27, 2017) , Mode of access: World Wide Web.
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  • 22
    Online Resource
    Online Resource
    Transfer Pricing and Developing Economies : A Handbook for Policy Makers and Practitioners (2017)
    Washington, D.C : The World Bank
    Details
    ISBN: 9781464809705
    Language: English
    Pages: Online-Ressource (1 online resource (388 p.))
    Edition: Online-Ausg.
    Series Statement: Directions in Development; Directions in Development - Public Sector Governance
    Series Statement: Directions in Development - Public Sector Governance
    Series Statement: World Bank E-Library Archive
    Parallel Title: Druckausg. Cooper, Joel Transfer pricing and developing economies
    RVK:
    QP 836
    Keywords: Verrechnungspreis ; Steuerpolitik ; Entwicklungsländer ; TP ; Transfer Pricing ; Transfer Mispricing ; Tax Revenue ; Transfer Pricing Regulation ; Tax Reform In Developing Countries ; Arm'S Length Principle ; Taxation Of Multinationals ; Financing For Development ; Beps ; Base Erosion And Profit Shifting ; Domestic Resource Mobiliization ; Verrechnungspreis
    Abstract: Recent years have seen unprecedented public scrutiny over the tax practices of Multinational Enterprise (MNE) groups. Tax policy and administration concerning international transactions, aggressive tax planning, and tax avoidance have become an issue of extensive national and international debate in developed and developing countries alike. Within this context, transfer pricing, historically a subject of limited specialist interest, has attained name recognition amongst a broader global audience that is concerned with equitable fiscal policy and sustainable development. Abusive transfer pricing practices are considered to pose major risk to the direct tax base of many countries and developing countries are particularly vulnerable because corporate tax tends to account for a larger share of their revenue. This handbook is part of the wider WBG engagement in supporting countries with Domestic Resource Mobilization (DRM) by protecting their tax base and aims to cover all relevant aspects that have to be considered when introducing or strengthening transfer pricing regimes. The handbook provides guidance on analytical steps that can be taken to understand a country's potential exposure to inappropriate transfer pricing (transfer mispricing) and outlines the main areas that require attention in the design and implementation of transfer pricing regimes. A discussion of relevant aspects of the legislative process, including the formulation of a transfer pricing policy, and the role and content of administrative guidance, is combined with the presentation of country examples on the practical application and implementation of the arm's length principle and on running an effective transfer pricing audit program. Recognizing the importance of transfer pricing regulation and administration for the business environment and investor confidence, this handbook aims to balance the general objective of protecting a country's tax base and raising additional revenue with investment climate considerations wherever appropriate
    Note: Description based on print version record
    DOI: 10.1596/978-1-4648-0969-9
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 23
    Online Resource
    Online Resource
    Migration and Remittances Factbook 2016 : Third Edition (2016)
    Washington, D.C : The World Bank
    Details
    ISBN: 9781464803208
    Language: English
    Pages: Online-Ressource (1 online resource (296 p.))
    Edition: Online-Ausg.
    Series Statement: World Bank E-Library Archive
    Parallel Title: Druckausg. Migration and remittances factbook 2016
    DDC: 325
    RVK:
    MS 3600
    RVK:
    RB 10594
    RVK:
    QU 400
    Keywords: Brain drain ; Diaspora ; Emigration ; Immigration ; Migration ; Migration corridors ; Receiving countries ; Refugees ; Remittances ; Sending countries
    Abstract: Remittances remain a key source of funds for developing countries, far exceeding official development assistance and even foreign direct investment. Remittances have proved to be more stable than private debt and portfolio equity flows, and less volatile than official aid flows, and their annual flow can match or surpass foreign exchange reserves in many small countries. Even in large emerging markets, such as India, remittances are equivalent to at least a quarter of total foreign exchange reserves. India, China, Philippines and Mexico are the top recipients of migrant remittances. The Migration and Remittances Factbook 2016 attempts to present numbers and facts behind the stories of international migration and remittances, drawing on authoritative, publicly available data. It provides a snapshot of statistics on immigration, emigration, skilled emigration, and remittance flows for 210 countries and 15 regional and income groups. The Migration and Remittances Factbook 2016 updates the 2011 edition of the Factbook with additional data on bilateral migration and remittances and second generation diasporas, collected from various sources, including national censuses, labor force surveys, population registers, and other national sources
    Note: Description based on print version record
    DOI: 10.1596/978-1-4648-0319-2
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 24
    Online Resource
    Online Resource
    From potential to reality : what will it take to harness a demographic dividend in Africa? (2015)
    Washington, D.C : The World Bank
    Details
    ISBN: 9781464804892 , 9781464804908
    Language: English
    Pages: Online-Ressource (1 online resource (pages cm))
    Edition: Online-Ausg.
    Series Statement: World Bank E-Library Archive
    Parallel Title: Druckausg. Africa's demographic transition
    DDC: 304.620967
    RVK:
    QG 700
    RVK:
    QU 200
    Keywords: Demografischer Übergang ; Subsahara-Afrika ; Age distribution (Demography) Africa, Sub-Saharan ; Demographic transition Economic aspects ; Africa, Sub-Saharan ; Demographic transition Africa, Sub-Saharan ; Economic development Africa, Sub-Saharan ; Demographic transition ; Age distribution (Demography) ; Demographic transition Economic aspects ; Economic development ; Bevölkerungsentwicklung ; Fertilität ; Familienplanung ; Bildung ; Erziehung ; Schulbildung ; Frauenbildung ; Beschäftigung ; Wirtschaftsentwicklung ; Internationaler Vergleich ; Africa, Sub-Saharan Population ; Subsaharisches Afrika
    Abstract: Overview -- The state of demographics in Sub-Saharan Africa -- Speeding the demographic transition -- Selected social and economic effects of the demographic dividend -- Afterword
    Note: "October 23, 2014.". - Description based on print version record
    DOI: 10.1596/978-1-4648-0489-2
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    BSZ
    GBV
    KOBV
    MPI Ethno. Forsch.
  • 25
    Online Resource
    Online Resource
    Deliberation and development : rethinking the role of voice and collective action in unequal societies (2015)
    Washington, D.C : The World Bank
    Details
    ISBN: 9781464805011
    Language: English
    Pages: Online-Ressource (1 online resource (pages cm))
    Edition: Online-Ausg.
    Series Statement: World Bank E-Library Archive
    Parallel Title: Druckausg. Deliberation and development
    DDC: 808.53
    RVK:
    MD 6500
    RVK:
    QG 020
    Keywords: Kollektives Handeln ; Demokratie ; Öffentliche Meinung ; Entwicklung ; Politische Partizipation ; Entwicklungsländer ; Debates and debating ; Discussion ; Kollektives Handeln ; Deliberative Demokratie ; Öffentlichkeit
    Note: Includes bibliographical references and index. - Description based on print version record
    DOI: 10.1596/978-1-4648-0501-1
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 26
    Online Resource
    Online Resource
    Latin America and the Rising South : Changing World, Changing Priorities (2015)
    Washington, D.C : The World Bank
    Details
    ISBN: 9781464803567
    Language: English
    Pages: Online-Ressource (1 online resource (248 p.))
    Edition: Online-Ausg.
    Series Statement: Latin America and Caribbean Studies
    Series Statement: World Bank E-Library Archive
    Parallel Title: Druckausg. Latin America and the rising South
    DDC: 332.098
    RVK:
    QG 630
    Keywords: Entwicklung ; Wirtschaftswachstum ; Wirtschaftslage ; Lateinamerika ; Karibischer Raum ; Wirtschaftliche Integration ; Weltwirtschaft ; Sozioökonomischer Wandel ; Süden ; Emerging Market ; Wirtschaftswachstum ; Außenhandel ; Finanzwirtschaft ; Investition ; domestic savings ; FDI ; Financial integration ; Foreign direct investment ; Global financial network ; Global trade network ; Global value chains ; Globalization ; International Economics and Trade ; Labor market dynamics ; Macroeconomics and Economic Growth ; Private Sector Development ; Real exchange rate dynamics ; Rise of the south ; Trade Integration ; Trade structure ; Erde ; Lateinamerika
    Abstract: The world economy is not what it used to be twenty years ago. For most of the 20th century, the world economy was characterized by developed (North) countries acting as 'center' to a 'periphery' of developing (South) countries. However, the recent rise of developing economies suggests the need to go beyond this North-South dichotomy. This tectonic re-configuration of the global landscape has brought about significant changes to countries in the Latin America and Caribean (LAC) region. The time is ripe for an in-depth analysis of the dynamics and nature of LAC's external connections.This latest volume in the World Bank Latin American and Caribbean Studies series will focus on the implications of these trends for the economic development of LAC countries. In particular, trade, financial, macroeconomic, and sectoral shifts, as well as labor-market aspects will be systematically analyzed
    Note: Description based on print version record
    DOI: 10.1596/978-1-4648-0355-0
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 27
    Online Resource
    Online Resource
    Tourism in Africa : harnessing tourism for growth and improved livelihoods (2014)
    Washington, D.C : The World Bank
    Details
    ISBN: 9781464801907 , 9781464801976
    Language: English
    Pages: Online-Ressource (xxvi, 295 pages) , illustrations, maps , 23 cm
    Edition: 2014 World Bank eLibrary
    Series Statement: Africa development forum series
    DDC: 338.47916
    RVK:
    QQ 920
    Keywords: Economic development ; Economic development Case studies ; Tourism ; Tourism Case studies ; Economic development ; Economic development Case studies ; Tourism ; Tourism Case studies ; Economic development ; Economic development ; Tourism ; Tourism
    Note: Includes bibliographical references and index
    DOI: 10.1596/978-1-4648-0190-7
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 28
    Online Resource
    Online Resource
    The economic impact of the 2014 Ebola epidemic : short- and medium-term estimates for West Africa (2014)
    Washington, DC : World Bank Group | Washington, D.C : The World Bank
    Details
    ISBN: 9781464804229
    Language: English
    Pages: Online-Ressource (106 p)
    Edition: World Bank eLibrary
    RVK:
    QG 700
    Keywords: Westafrika ; Ebola-Virus ; Auswirkung ; Wirtschaft
    Abstract: Beyond its terrible toll in human lives and suffering, the Ebola epidemic has inflicted a measurable economic impact on West Africa in terms of forgone output, higher fiscal deficits, rising prices, lower real household incomes, and greater poverty. This impact results partly from the health-care costs and forgone productivity associated with being infected, but it is driven principally by the efforts of the uninfected population to avoid exposure ('aversion behavior'). The Economic Impact of the 2014 Ebola Epidemic: Short- and Medium-Term Estimates for West Africa provides a mixed methods analysis of the economic impact, combining theory on the channels of economic impact of the epidemic, economic indicators across sectors in the affected countries, and models of how these economies interact with each other and with the broader world. The result is a quantification of the potential overall magnitude of the economic impact for Guinea, Liberia, and Sierra Leone, as well as for West Africa as a whole. Ebola's short-term economic impact (2014) in the three core countries is on the order of US
    DOI: 10.1596/978-1-4648-0438-0
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 29
    Online Resource
    Online Resource
    The Filter Bubble (2011)
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    Details
    ISBN: 9781452621814
    Language: English
    Pages: 1 online resource (27185 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Pariser, Eli, 1980 - The filter bubble
    Parallel Title: Erscheint auch als Pariser, Eli, 1980 - The filter bubble
    DDC: 004.678
    RVK:
    AP 18420
    RVK:
    SR 850
    RVK:
    MS 7965
    Keywords: Audiobooks ; Internet ; Internet ; Social aspects ; Invisible Web ; Internet ; Censorship ; Web search engines ; Target marketing ; Selective dissemination of information ; Infomediaries ; Influence ; Online information services industry ; Political activity ; Internet ; Informationsfilterung ; Soziologie ; Filter
    Abstract: In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes, a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend and shows how we can-and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
    Note: Online resource; Title from title page (viewed May 12, 2011) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 30
    Online Resource
    Online Resource
    Human Capital And The Changing Structure of The Indian Economy (2008)
    Washington, D.C : The World Bank
    Details
    Language: English
    Pages: Online-Ressource (1 online resource (34 p.))
    Edition: Online-Ausg. World Bank E-Library Archive
    Parallel Title: Amin, Mohammad Human Capital And The Changing Structure of The Indian Economy
    DDC: 330
    RVK:
    QG 830
    Keywords: Agriculture ; Development Economics ; Development policy ; E-Business ; Econometric analysis ; Economic Theory and Research ; Economics Research ; GDP ; GDP per capita ; Health, Nutrition and Population ; Human Capital ; Macroeconomics and Economic Growth ; Population Policies ; Poverty Reduction ; Private Sector Development ; Pro-Poor Growth ; Productivity growth ; Transport ; Transport Economics, Policy and Planning ; Value added ; Agriculture ; Development Economics ; Development policy ; E-Business ; Econometric analysis ; Economic Theory and Research ; Economics Research ; GDP ; GDP per capita ; Health, Nutrition and Population ; Human Capital ; Macroeconomics and Economic Growth ; Population Policies ; Poverty Reduction ; Private Sector Development ; Pro-Poor Growth ; Productivity growth ; Transport ; Transport Economics, Policy and Planning ; Value added ; Agriculture ; Development Economics ; Development policy ; E-Business ; Econometric analysis ; Economic Theory and Research ; Economics Research ; GDP ; GDP per capita ; Health, Nutrition and Population ; Human Capital ; Macroeconomics and Economic Growth ; Population Policies ; Poverty Reduction ; Private Sector Development ; Pro-Poor Growth ; Productivity growth ; Transport ; Transport Economics, Policy and Planning ; Value added
    Abstract: Using panel data for the fourteen major states of India over the 1980-2000 period, the authors estimate the effect of human capital endowment on the performance of the state economies. They find that greater availability of skilled workers had a positive and significant impact on output in the service sectors. They do not find any such effect for the manufacturing sectors. The paper shows that the differential effect on services and manufacturing arises because service sectors are more skill intensive
    URL: Volltext  (Deutschlandweit zugänglich)
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    Online Resource
    MPI Ethno. Forsch.
  • 31
    Online Resource
    Online Resource
    Distortions To Agricultural Incentives In Australia Since World War II (2008)
    Washington, D.C : The World Bank
    Details
    Language: English
    Pages: Online-Ressource (1 online resource (54 p.))
    Edition: Online-Ausg. World Bank E-Library Archive
    Parallel Title: Anderson, Kym Distortions To Agricultural Incentives In Australia Since World War II
    RVK:
    QB 910
    Keywords: Agriculture ; Banks and Banking Reform ; Economic Theory and Research ; Emerging Markets ; GdP ; GdP Per Capita ; Growth Rate ; Income ; Labor Policies ; Macroeconomics and Economic Growth ; Multilateral Trade ; Per Capita Income ; Private Sector Development ; Rural Development Knowledge and Information Systems ; Social Protections and Labor ; Total Factor Productivity ; Trade Negotiations ; Trade Policy ; Agriculture ; Banks and Banking Reform ; Economic Theory and Research ; Emerging Markets ; GdP ; GdP Per Capita ; Growth Rate ; Income ; Labor Policies ; Macroeconomics and Economic Growth ; Multilateral Trade ; Per Capita Income ; Private Sector Development ; Rural Development Knowledge and Information Systems ; Social Protections and Labor ; Total Factor Productivity ; Trade Negotiations ; Trade Policy ; Agriculture ; Banks and Banking Reform ; Economic Theory and Research ; Emerging Markets ; GdP ; GdP Per Capita ; Growth Rate ; Income ; Labor Policies ; Macroeconomics and Economic Growth ; Multilateral Trade ; Per Capita Income ; Private Sector Development ; Rural Development Knowledge and Information Systems ; Social Protections and Labor ; Total Factor Productivity ; Trade Negotiations ; Trade Policy
    Abstract: Australia's lackluster economic growth performance in the first four decades following World War II was in part due to an anti-trade, anti-primary sector bias in government assistance policies. This paper provides new annual estimates of the extent of those biases since 1946 and their gradual phase-out during the past two decades. In doing so it reveals that the timing of the sector assistance cuts was such as sometimes to improve but sometimes to worsen the distortions to incentives faced by farmers. The changes increased the variation of assistance rates within agriculture during the 1950s and 1960s, reducing the welfare contribution of those programs in that period. Although the assistance pattern within agriculture appears not to have been strongly biased against exporters, its reform has coincided with a substantial increase in the export orientation of many farm industries. The overall pattern for Australia is contrasted with that revealed by comparable new estimates for other high-income countries
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 32
    Online Resource
    Online Resource
    The Challenge of Reducing International Trade And Migration Barriers (2008)
    Washington, D.C : The World Bank
    Details
    Language: English
    Pages: Online-Ressource (1 online resource (69 p.))
    Edition: Online-Ausg. World Bank E-Library Archive
    Parallel Title: Anderson, Kym The Challenge of Reducing International Trade And Migration Barriers
    RVK:
    QB 910
    Keywords: Agriculture ; Air pollution ; Economic Theory and Research ; Economic benefits ; Emerging Markets ; Free Trade ; Free Trade ; Government subsidies ; International Economics & Trade ; International Trade ; Law and Development ; Macroeconomics and Economic Growth ; Private Sector Development ; Public Sector Development ; Trade Law ; Trade Policy ; Trade policies ; Trade policy ; WTO ; World Trade Organization ; Agriculture ; Air pollution ; Economic Theory and Research ; Economic benefits ; Emerging Markets ; Free Trade ; Free Trade ; Government subsidies ; International Economics & Trade ; International Trade ; Law and Development ; Macroeconomics and Economic Growth ; Private Sector Development ; Public Sector Development ; Trade Law ; Trade Policy ; Trade policies ; Trade policy ; WTO ; World Trade Organization ; Agriculture ; Air pollution ; Economic Theory and Research ; Economic benefits ; Emerging Markets ; Free Trade ; Free Trade ; Government subsidies ; International Economics & Trade ; International Trade ; Law and Development ; Macroeconomics and Economic Growth ; Private Sector Development ; Public Sector Development ; Trade Law ; Trade Policy ; Trade policies ; Trade policy ; WTO ; World Trade Organization
    Abstract: While barriers to trade in most goods and some services including capital flows have been reduced considerably over the past two decades, many remain. Such policies harm most the economies imposing them, but the worst of the merchandise barriers (in agriculture and textiles) are particularly harmful to the world's poorest people, as are barriers to worker migration across borders. This paper focuses on how costly those anti-poor trade policies are, and examines possible strategies to reduce remaining distortions. Two opportunities in particular are addressed: completing the Doha Development Agenda process at the World Trade Organization (WTO), and freeing up the international movement of workers. A review of the economic benefits and adjustment costs associated with these opportunities provides the foundation to undertake benefit/cost analysis required to rank this set of opportunities against those aimed at addressing the world's other key challenges as part of the Copenhagen Consensus project. The paper concludes with key caveats and suggests that taking up these opportunities could generate huge social benefit/cost ratios that are considerably higher than the direct economic ones quantified in this study, even without factoring in their contribution to alleviating several of the other challenges identified by that project, including malnutrition, disease, poor education and air pollution
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 33
    Book
    Book
    How universities promote economic growth (2007)
    Washington, D.C : The World Bank
    Details
    ISBN: 082136751X , 0821367528 , 9780821367513 , 9780821367520
    Language: English
    Pages: XXIV, 286 S. , graph. Darst. , 23 cm
    Series Statement: Directions in development
    Series Statement: Human development
    DDC: 378.103
    RVK:
    AL 20900
    RVK:
    QX 850
    Keywords: Forschungskooperation ; Welt ; Academic-industrial collaboration Economic aspects ; Business and education ; Universities and colleges Economic aspects ; Education, Higher Economic aspects ; Academic-industrial collaboration Economic aspects ; Business and education ; Universities and colleges Economic aspects ; Education, Higher Economic aspects ; Graue Literatur ; Sammelwerk ; Buch ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Aufsatzsammlung ; Graue Literatur ; Aufsatzsammlung ; Konferenzschrift ; Universität ; Wirtschaftswachstum
    Abstract: University-industry links : policy dimensions Shahid Yusuf -- Pt.1. UIL-related policies of national governments -- Notes on UIL-related policies of national governments Luc Soete -- University-industry knowledge transfer in Switzerland Dominique Foray -- University-industry links and U.K. science and innovation policy Alan Hughes -- Universities and public research institutions as drivers of economic development in Asia John A. Mathews and Mei-Chih Hu -- UIL-related policies of national governments : a synthetic view Rémi Barré -- Pt.2. UIL-related policies of subnational governments -- The role of higher education and new forms of governance in economic development : the Ontario case David A. Wolfe -- University-industry links in the Japanese context : between policies and practice Juan Jiang, Yuko Harayama, and Shiro Abe -- University-industry links : regional policies and initiatives in the United Kingdom Mike Wright -- University-industry research collaboration and technology transfer in the United States since 1980 David C. Mowery -- Pt.3. UIL-related policies of universities -- Building research universities for knowledge transfer : the case of China Weiping Wu -- Approaches to university-industry links : the case of the National University of Singapore Poh-Kam Wong -- University-industry links and enterprise creation in India : some strategic and policy issues Rakesh Basant and Pankaj Chandra -- The entrepreneurial university : the idea and its critics Elizabeth Garnsey -- Pt.4. Corporate strategies of multinational corporations and small and medium enterprises -- Beyond absorptive capacity : the management of technology for a proactive corporate strategy toward university-industry links Fumio Kodama, Shingo Kano, and Jun Suzuki -- Corporate strategies in university-industry links in France Jean-Jacques Duby -- Specific approaches to university-industry links of selected companies in Thailand and their relative effectiveness Peter Brimble
    Abstract: With the competitiveness of firms in an open and integrated world environment increasingly reliant on technological capability, universities are being asked to take on a growing role in stimulating economic growth. Beyond imparting education, they are now viewed as sources of industrially valuable technical skills, innovations, and entrepreneurship. Developed and developing countries alike have made it a priority to realize this potential of universities to spur growth, a strategy that calls for coordinated policy actions
    Description / Table of Contents: University-industry links : policy dimensions /Shahid Yusuf --Pt.1. UIL-related policies of national governments --Notes on UIL-related policies of national governments /Luc Soete --University-industry knowledge transfer in Switzerland /Dominique Foray --University-industry links and U.K. science and innovation policy /Alan Hughes --Universities and public research institutions as drivers of economic development in Asia /John A. Mathews and Mei-Chih Hu --UIL-related policies of national governments : a synthetic view /Rémi Barré --Pt.2. UIL-related policies of subnational governments --The role of higher education and new forms of governance in economic development : the Ontario case /David A. Wolfe --University-industry links in the Japanese context : between policies and practice /Juan Jiang, Yuko Harayama, and Shiro Abe --University-industry links : regional policies and initiatives in the United Kingdom /Mike Wright --University-industry research collaboration and technology transfer in the United States since 1980 /David C. Mowery --Pt.3. UIL-related policies of universities --Building research universities for knowledge transfer : the case of China /Weiping Wu --Approaches to university-industry links : the case of the National University of Singapore /Poh-Kam Wong --University-industry links and enterprise creation in India : some strategic and policy issues /Rakesh Basant and Pankaj Chandra --The entrepreneurial university : the idea and its critics /Elizabeth Garnsey --Pt.4. Corporate strategies of multinational corporations and small and medium enterprises --Beyond absorptive capacity : the management of technology for a proactive corporate strategy toward university-industry links /Fumio Kodama, Shingo Kano, and Jun Suzuki --Corporate strategies in university-industry links in France /Jean-Jacques Duby --Specific approaches to university-industry links of selected companies in Thailand and their relative effectiveness /Peter Brimble.
    Note: Enth. 17 Beitr. - Enth. Literaturangaben. - Enth. Index , University-industry links : policy dimensions , Pt.1. UIL-related policies of national governments ; Notes on UIL-related policies of national governments , University-industry knowledge transfer in Switzerland , University-industry links and U.K. science and innovation policy , Universities and public research institutions as drivers of economic development in Asia , UIL-related policies of national governments : a synthetic view , Pt.2. UIL-related policies of subnational governments ; The role of higher education and new forms of governance in economic development : the Ontario case , University-industry links in the Japanese context : between policies and practice , University-industry links : regional policies and initiatives in the United Kingdom , University-industry research collaboration and technology transfer in the United States since 1980 , Pt.3. UIL-related policies of universities ; Building research universities for knowledge transfer : the case of China , Approaches to university-industry links : the case of the National University of Singapore , University-industry links and enterprise creation in India : some strategic and policy issues , The entrepreneurial university : the idea and its critics , Pt.4. Corporate strategies of multinational corporations and small and medium enterprises ; Beyond absorptive capacity : the management of technology for a proactive corporate strategy toward university-industry links , Corporate strategies in university-industry links in France , Specific approaches to university-industry links of selected companies in Thailand and their relative effectiveness
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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    KOBV
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  • 34
    Online Resource
    Online Resource
    Indian Manufacturing : A Slow Sector In A Rapidly Growing Economy (2007)
    Washington, D.C : The World Bank
    Details
    Language: English
    Pages: Online-Ressource (1 online resource (47 p.))
    Edition: Online-Ausg. World Bank E-Library Archive
    Parallel Title: Ural, Beyza P Indian Manufacturing
    RVK:
    QG 830
    RVK:
    QR 520
    Keywords: Debt Markets ; Economic Theory and Research ; Economic growth ; Economics ; Employment ; Finance and Financial Sector Development ; Flexible labor markets ; Labor Markets ; Labor Policies ; Labor market ; Labor market flexibility ; Labor mobility ; Labor productivity ; Macroeconomics and Economic Growth ; Markets and Market Access ; Productivity ; Social Protections and Labor ; Trade liberalization ; Debt Markets ; Economic Theory and Research ; Economic growth ; Economics ; Employment ; Finance and Financial Sector Development ; Flexible labor markets ; Labor Markets ; Labor Policies ; Labor market ; Labor market flexibility ; Labor mobility ; Labor productivity ; Macroeconomics and Economic Growth ; Markets and Market Access ; Productivity ; Social Protections and Labor ; Trade liberalization ; Debt Markets ; Economic Theory and Research ; Economic growth ; Economics ; Employment ; Finance and Financial Sector Development ; Flexible labor markets ; Labor Markets ; Labor Policies ; Labor market ; Labor market flexibility ; Labor mobility ; Labor productivity ; Macroeconomics and Economic Growth ; Markets and Market Access ; Productivity ; Social Protections and Labor ; Trade liberalization
    Abstract: This paper investigates the determinants of productivity in Indian manufacturing industries during the period 1988-2000. Using two-digit industry level data for the Indian states, we find evidence of imperfect interindustry and interstate labor mobility as well as misallocation of resources across industries and states. Trade liberalization increases productivity in all industries across all states, and productivity is higher in the less protected industries. These effects of protection and trade liberalization are more pronounced in states that have relatively more flexible labor markets. Similar effects are also found in the case of employment, capital stock and investment. Furthermore, labor market flexibility, independent of other policies, has a positive effect on productivity. Importantly, per capita state development expenditure seems to be the strongest and the most robust predictor of productivity, employment, capital stock and investment. Industrial delicensing increases both labor productivity and employment but only in the states with flexible labor market institutions. Even after controlling for delicensing, the analysis shows that trade liberalization has a productivity-enhancing effect. Finally, trade liberalization benefits most the export-oriented industries located in states with flexible labor-market institutions
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 35
    Online Resource
    Online Resource
    Positioning : The Battle for Your Mind (2001)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (213 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    QP 630
    RVK:
    QP 631
    Keywords: Electronic books ; local ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
    Note: Online resource; Title from title page (viewed January 3, 2001)
    URL: https://learning.oreilly.com/library/view/-/9780071705875/?ar
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  • 36
    Online Resource
    Online Resource
    Positioning : The Battle for Your Mind (Audio Book) (2000)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    ISBN: 9780071473170
    Language: English
    Pages: 1 online resource (14946 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    QP 630
    RVK:
    QP 631
    Keywords: Audiobooks ; local ; Audiobooks ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.
    Note: Online resource; Title from title page (viewed December 13, 2000)
    URL: lizenzpflichtig
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    MPI Ethno. Forsch.
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